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According to the organisers, South Africa is not doing enough to attract the right type of business or to become internationally competitive to its true potential.
"It is time that the local tooling industry gears itself to taking on the opposition head-to-head. Our tooling companies not only need to become more involved and more innovative, they need to get more competitive," says Ron MacLarty MD of the exhibition.
"Good toolmakers will never see a recession or an economic downturn; they are always in short supply anywhere in the world," he adds. "South Africa needs to encourage tool and mould-making as a career and profession with appropriate education and training. Our goal should be to benchmark ourselves against the German industry and to realise our potential to be able to take on the likes of China in exports of tooling, moulding and design solutions."
Go to www.afrimold.com for more information.