| | | No Comment |  Have you sent someone a strawberry dipped in chocolate recently? Dedicated a song to a friend? Connected with more than 50 clients and colleagues and friends in one day? Become a member of over 30 professional and hobby interest groups – all in one week? Thrown a sheep in jest? If you have, then you're a Facebook addict and well on your way to understanding the power of social networking. Facebook is the latest cyber craze sweeping the globe with more than 40 million users and a few hundred thousand new members signing up every day. Started as an academic network at Harvard, it now has networks in most academic institutions, high schools, company networks and country networks. As a tool for finding long lost pals, it's a lot of fun; as a business networking tool, it's unrivalled. While it might be considered a time waster by some companies banning its use during office hours and you may feel like you're back in the playground competing for popularity as to how many friends you have… it is a networking tool of note. Technology advances led to a disconnect in communication and a site like Facebook puts back the personality, the authentic voice so necessary in communication process. Much like citizen journalism is transforming the media world and individuals are demanding transparency in corporate and Government communication, Facebook provides a fun and interactive way to connect with your professional and personal networks. It's part of the social networking revolution that is impacting on the way we communicate professionally and personally. Last but not least, last week Monday our laptop theft video ended up being the most popular video viewed in a single day, ever, on local video- and photo-sharing site Zoopy.com, with a record 1183 views. That's the power of social networking!
Connect yourself already! Louise Marsland, editor@bizcommunity.com. Marketing news: marketingnews@bizcommunity.com. Responses to this column welcomed on our blog.
| Submit news Invite a friend
| | Headlines | ACA, AAA on the move
SABC radio loses PSL rights
Celia Collins Pamro Achiever of the Year
Sunday Times, Manto go to court
Woolies, Netcare launch in-store pharmacy
Shoprite still at home with Primedia
But it's permission-based marketing…
Consumers come first
YouTube launches ad system
Commercial media ARE trying to harm SABC
Building on solid foundations – Joe Thloloe
Report reveals top CRM vendors
Sunday Times files papers
Surviving the 21st century
Parliament's demands impact on media inflation
Death of US presidential media maestro
Fashion title launch to d'light
SANEF backs Sunday Times
Nkwenkwe Nkomo appointed ASA chair
Tourism Investment Awards launched
SA Computer Magazine springs into new look
From copywriting and journalism to screenwriting
M&G Online launches Thought Leader
| |
Marketing | | Doing Business Report 2007 - Africa among top three reforming regions
Africa has moved from last place to third in this year's regional rankings for reforms that encourage new enterprises, formal sector jobs and growth, according to the recent World Bank/IFC report, Doing Business 2007: How to Reform.
But it's permission-based marketing…
[Gino Cosme] I sit in on a lot of communication strategy sessions for strategically determining what communications activity will align with a business's objectives. In these sessions, I am always on the lookout for those elements and tactics that will in a very targeted and consistent manner communicate a business's messaging, but most importantly, speak with instead of to an audience that is willing to engage. And here's the crux. Some agencies just don't get it.
Surviving the 21st century
 [Dion Chang] We imagined life in the 21st century to be so different to what it really is. Technology was meant to be assisting us, making life easier and more efficient, but technology has proved to be a double-edged sword. We communicate faster, which then forces us to make quicker decisions and therefore live, perpetually, in the fast lane.
Crossing the chasm one step at a time
[Andrew Armstrong] Geoffery Moore's marketing theory of crossing the chasm offers marketers of innovative products ideas on how to take a new product and broaden its market appeal to gain acceptance in a wider market. Too often, it is the follower rather than the innovator of a product category that goes on to dominate the category.
Knowledge gives you the edge
Armed with the right information and insights, you are better placed to make the right decisions, and implement the right strategies. And in times of financial and political uncertainty, it becomes even more important for business leaders to take stock of where we are, and where we're going – but how do you sift through the barrage of information that is out there? Next month's 2007 Flux Trend Review – a two-day, multi-topic trend conference organised by Dion Chang – presents a snapshot of the state we're in across several disciplines.
Predict consumer behaviour and brand relationships with even greater precision - Knowledge Factory
Revenue generation-focused marketing insights company, Knowledge Factory, has announced the immediate availability of the latest version of its marketing insight tool, MarketPlus*. Featuring more detailed brand information than ever before, the new release aims to arm marketers with an even more accurate and precise understanding of consumer behaviour.
| Advertisement:
|
Advertising | | ACA, AAA on the move
After 11 years in Bordeaux, Randburg, the Association for Communication and Advertising (ACA) and its wholly owned college, the AAA School of Advertising, will be moving office and campus to bigger and more modern premises on Friday, 7 September 2007.
YouTube launches ad system
NEWSWATCH: Almost 10 months after being bought by Google, Internet video-sharing network YouTube has finally launched its first ad format, reports News24.com: a semitransparent ad which appears on a strip at the bottom of the video after a video plays for 15 seconds, and then disappears up to 10 seconds later if the viewer doesn't click on it.
Brazilian online marketing expert for Brainstorm
She's one of the world's hottest creative directors in online advertising, and she's coming to South Africa to speak at Tony Koenderman's Ad Brainstorm conference in October 2007. She's also Brazilian, which gives her a uniquely appropriate perspective from which to speak to a South African audience. She's Fernanda Romano, the executive creative director of Lowe Worldwide New York, who won seven Cyber Lions and the Cyber Lion Grand Prix at the Cannes Festival in 2005.
Parliament's demands impact on media inflation
[Chris Moerdyk] Parliament cannot continue to have its cake and eat it while the bulk of the nation slowly starves in front of their TV sets. Parliament's insistence on the SABC being all things to all citizens of South Africa and its unsustainable local content targets is contributing considerably to inflation.
Nkwenkwe Nkomo appointed ASA chair
Yesterday, Monday, 20 August 2007, it was announced that Nkwenkwe Nkomo has been appointed chairperson of the Advertising Standards Authority (ASA) of South Africa and Diane Terblanche deputy chairperson.
Creative Circle results for July 2007
The results for the July 2007 Creative Circle are out, and the Circle congratulates all concerned.
NEF Asonge Share Scheme a success - Inroads Communications
 The National Empowerment Fund's (NEF) Asonge share scheme was oversubscribed in large numbers across the country, and on the last day of the offer, there were queues outside all the post offices as people waited to get their piece of the pie. Inroads Communications are delighted with the results.
Origin Design Centre creates Seaton Delaval - FCB South Africa
 Origin Design Centre, a brand and corporate identity specialist company within the FCB South Africa group, has ‘created' Seaton Delaval, the identity for a property development on the KwaZulu-Natal north coast.
Boom Town employee wins silver at Loerie Awards - Boom Town
 Port Elizabeth-based Boom Town Advertising celebrated this past month after copywriter Ruan Coetzee was awarded a Silver Loerie in the student section of the newspaper and magazine advertising category.
moneymarketplace.co.za appoints Fuel Group to handle online advertising sales - Fuel Ad Network
moneymarketplace.co.za, allegedly South Africa's first true money comparison website, has appointed Fuel Group as its exclusive online advertising partner. moneymarketplace launched in SA two months ago to provide consumers with a comparison website for money-related products including credit cards, bonds and loans, as well as travel and car hire.
FCB Johannesburg puts stars in Hugh's Haven children's eyes - FCB South Africa
 As part of its corporate social outreach programme, FCB Johannesburg has ‘adopted' Hugh's Haven, a childcare centre providing approximately 80 pre-school children from financially and socially disadvantaged backgrounds with a safe, constructive and educational environment during the day. It also provides an after-school care facility for older children in the Yeoville area.
Big Blue announces 2007 Makhulu Polane winning design - Black Khaki
 The winner of the 2007 Big Blue Makhulu Polane t-shirt design competition is Yvette de Jager from Johannesburg. She wins R20 000 and her winning ‘blender' design will be printed and sold in all Big Blue and Kitsch & Kool stores during December 2007 and January 2008.
Short & Sweet ‘short film and animation' festival debuts in Cape Town - P and P Communications
 [Max Pichulik] Already a global enterprise, Short & Sweet was created to provide a platform off which young, innovative filmmakers and animators could display their dazzling array of contempo visual artistry. However, Short & Sweet South Africa aims to take it a step further through a marriage to the art of music.
Lascaris, Patterson for AMASA meets in Joburg, Cape Town
Advertising legend Reg Lascaris, co-founder of TBWA\Hunt\Lascaris advertising agency, will be addressing “The Future of Advertising Communication” at the next Advertising Media Association of South Africa (AMASA) meeting in Johannesburg, while Gordon Patterson, MD of Starcom, will be sharing his experiences of the 2007 Cannes Advertising Festival in Cape Town. Both meetings take place on Wednesday, 29 August 2007.
| Advertisement:
|
| | Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | Making ‘small' successful through branding
[Gaby de Abreu] How not to plateau as a “SME” and become larger than just “medium”? Embrace the concept of brand building from the outset. In this way you'll move beyond mere survival, and create your own brand and consequently loyal clients, thereby establishing a firm foundation from which to reach great heights.
Vega innovates with new hybrid degree offering - Vega School
Vega The Brand Communications School has launched a new degree in Brand Building and Management to be offered in 2008. The hybrid offering will combine components of a BA and BComm in order to provide students with both a creative and strategic mindset.
Brewing up global brands - Interbrand Sampson
The Sunday Times Business Times Top Brands edition, published Sunday, 19 August 2007, carries an exclusive interview with Graham Mackay, CEO of SAB Miller, by Jeremy Sampson.
Brand Sluts: the murky world of brand betrayal - Affinity Brands & Branding
[David Goatham] Without love, there'd be no brands. The relationship that consumers have with their favourite brands is irrational, powerful and complex. You could say that consumers really do ‘love' their personal brands. Lust has a place too. Hence the existence of Brand Sluts.
| Advertisement:
|
Cinema | | Three continents, four cities and a conference
The fifth annual Tri Continental Film Festival, hosted by Cinema Nouveau screened by Jameson, will present provocative, cutting-edge contemporary cinema from Africa, Latin America and Asia during September and October 2007. Also happening this year is the People to People: International Documentary Conference.
|
CRM | | Report reveals top CRM vendors
LONDON: Independent market analyst Datamonitor's newly released report ‘Decision Matrix: Selecting a CRM Vendor' assesses the strengths and weaknesses of leading CRM vendors and suggests that despite numerous players operating in this highly competitive space, just two names should be on IT decision makers' shortlists.
Research finds retailers must overhaul loyalty programmes
Retail loyalty programmes are at a crossroads, according to a new Retail Systems Research report, Getting Loyalty Programmes Back to Loyalty. RSR's research confirms that retailers must transform their loyalty programmes from a pay-for-data scheme into something that captures the customer data they need, while still providing the kind of value to a customer that generates real loyalty.
|
| | Design | |  |
| | | New look makes selection easy
 Mandy's, the range of hair removal products, has a fresh, modern new look.
Branding more than just a logo - Interbrand Sampson
[Jeremy Sampson] Spending three days judging the Loeries design category in July was – as always – a total privilege. It really is a privilege for three reasons:
Creative Licence designs new packaging for Sta-Soft-Fro hair colour - Creative Licence
 Creative Licence, a dynamic graphic design and brand mentoring company, recently designed the new product packaging for Sta-Soft-Fro, a well-known hair product that has been available in the South African market for many years.
| Advertisement:
|
| | Digital | | | Ensight - The Smarter eMarketing Solution | |  |
| | | Teen mag just does it online
 Apparel and footwear giant Nike has partnered with seventeen magazine on a digital campaign sees two seventeen readers blogging about their weekly fitness regime on www.seventeen.co.za, in the spirit of Nike's recently launched Just Do It Campaign.
Countdown to iWeek
iWeek kicks off 5 – 7 September 2007 at The Forum in Bryanston, Johannesburg, and Neotel, South Africa's new national operator, and Internet Solutions have both recently come on board as sponsors of iWeek.
No more Facebook for Survivors
It's tough being a Survivor contestant. First you have to outsmart 15 driven people and endure the harsh elements on a deserted island and then, back in civilisation, you are expected to remain under the radar for a very long time. After revealing the identities of the 16 contestants of Survivor South Africa: Malaysia last week, M-Net banned them from the social community Internet site Facebook.
Keep customer data accurate and current for eMarketing success - Striata
Effective eMarketing is only as good as the email or SMS database with which it operates. The importance of accurate data capture and ongoing database management simply cannot be overestimated.
Is your message being read or mistaken for spam? - Ensight
Ensight SmartSender, the latest addition to the acclaimed Ensight emarketing suite, is an intelligent email management service that is an ideal tool for online marketing professionals looking to get the most out of their email initiatives.
FLUX helps GIBS in helping you take the next step - FLUX
 The Gordon Institute of Business Science (GIBS) recently partnered with FLUX to develop and launch neXt - South Africa's first personal online career mentor aimed at developing individuals' skills and careers at management-level.
New iMac and more from Apple - Digicape Apple Centre
Apple has recently launched new products across both its hardware and software ranges. There's the new aluminium iMac, a faster Mac mini, iLife '08 - Apple's digital lifestyle suite, and iWork '08 including the new spreadsheet application called Numbers. They're all available to order online on the Digicape website.
M&G Online launches Thought Leader
The Mail & Guardian Online has launched www.thoughtleader.co.za, a blog platform edited by M&G Online editor Riaan Wolmarans. According to publisher Matthew Buckland, this strongly M&G-branded hybrid blog-media product is the third part of its blog strategy, coming after blog aggregator Amatomu.com and blogging platform Amagama.com, and aims to be a meeting place for M&G journalists, columnists and other up-and-coming writers, commentators, intellectuals and opinion makers across various industries and political spectrums.
|
Direct Marketing | | Baggedelic, baby... yeah! - Tollreach Mindblast
 Branding of the Tollreach Goodie Bag with your brand name and specific message is a cost-effective way to reach 506 000 vehicles and ensure that consumers remember your brand.
|
| | Education and Training | |  |
| | | USB Executive Development hosting leading expert on supply chain management - USB-ED
 The USB Executive Development (USB-ED) is hosting several workshop sessions and a morning seminar with Prof John Gattorna, a leading international expert in the supply chain management field, during the week of 27 – 30 August 2007 in the Western Cape and Gauteng.
UCT course to develop strategic marketing skills - UCT Graduate School of Business
 The UCT Graduate School of Business (GSB) will team up with Gordon Cook, director of Vega The Brand Communications School, to run a course this September that will give leaders the tools to think strategically about their marketing activities.
|
| | Eventing | |  |
| | | True Colour Events works with Telkom Charity Cup - True Colour Events
The annual Telkom Charity Soccer Cup, held recently in Mafikeng, North West Province, was a "truly spectacular" event where communities across the country congregated in aid of charity organisations.
LiquidChefs did it again at the Loeries - LiquidChefs
 Tasked with supplying and managing the bar for South Africa's top advertising awards ceremony, LiquidChefs came to the party and got it started with a variety of unique, ingenious bars and services.
|
Exhibitions | | First Markex KZN a success
The first Markex KZN marketing, promotions and events exhibition was held at ICC Durban earlier this month and according to Lynn Chamier, Markex show director for event organiser Exhibitions for Africa, their decision to invest in the region has reaped rewards for all.
Expo to show how to get away
Travel and outdoor enthusiasts looking for fresh ideas for a fun-filled holiday or the latest in equipment, off-road vehicles, gear and accessories will find inspiration at next week's DStv Getaway Show, taking place at the Coca-Cola Dome in Northgate, Johannesburg, 24 – 26 August 2007.
Showing how technology drives security advances
From cellular telephony providing better communications, to IP-based networking that improves CCTV effectiveness and biometrics for fail-safe identification, the security industry is lapping up the advances made in technology to offer customers across the board a better security experience. A wide range of IT-enhanced security products will be on show at the Securex show, being held 26 – 28 September 2007 at the Cape Town International Convention Centre.
|
Magazines | | Fashion title launch to d'light
seventeen magazine will unveil its new fashion annual, deluxe, on the eve of SA Fashion Week at a launch event at FTV Café in Sandton, Johannesburg, on Tuesday, 28 August 2007, sponsored by D'lightiser. The stand-alone fashion supplement is aimed at the 18 – 25-year-old market.
SA Computer Magazine springs into new look
 A new-look 124-page bumper issue of SACM (SA Computer Magazine) is due to hit the newsstands on 23 August 2007, sporting a new logo, slicker design and layout, and more diverse and relevant content.
Make money in the fastest growing industry - Succeed
 People are becoming aware of how their actions are influencing the environment and are demanding that companies become accountable for their own environmental footprints. This social change is leading to a huge demand for organic and fair-trade goods. With the August 2007 issue of Succeed magazine, readers will receive a free 32-page Little Red Book on How to make money in the organics industry.
New additions to One Giant Man Publishing's stable - DieselCar Magazine
 OGM has announced the addition of a new publication, TREK magazine, which will complement its three existing titles, namely TestDriven, DieselCar and Vintage Wheels, all of which are freely available online.
Action Publications grows into a shrinking market - Action Publications
Action Publications' trio of niche motoring titles showed excellent growth year on year in the Audit Bureau of Circulations First Half 2007 Report released in Johannesburg recently.
|
| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | SABC radio loses PSL rights
NEWSWATCH: Friday, 24 August 2007, certainly was eventful for South Africa's media. The SABC lost its radio rights to broadcast PSL matches, reports the Sunday Times, and also suspended its head of legal services, Mafika Sihlali, “pending a disciplinary enquiry after allegations of corruption and abuse of power were levelled against him”, according to The Times.
Combo share offering oversubscribed
Following a six-week campaign relying on field work and focused media – in which the newly launched combo Sun Stokvel News and Stokvel TV joined forces – R850 million MTN shares were subscribed to by 16 August 2007. Queues reportedly formed at post offices around the country on closing day as hopeful punters waited to get their piece of the Asonge pie.
Commercial media ARE trying to harm SABC
[Chris Moerdyk] The SABC board's deputy chair Christine Qunta was actually quite right when she told Parliament this week that the commercial press in South Africa was deliberately trying to harm the SABC. In fact, the commercial press and SABC broadcast competitors have been doing just that for years now. But, Qunta is completely wrong in suggesting that this is some sort of racist plot or conspiracy.
Building on solid foundations – Joe Thloloe
[Issa Sikiti da Silva] The new South African press ombudsman, Joe Nong Thloloe, is set to follow in the footsteps of his predecessor Ed Linington, whom, he says, has done a sterling work in the past 15 years. “All I have to do is to build on his foundation and enhance the credibility and visibility of the office,” Thloloe told Bizcommunity.com.
Tourism Investment Awards launched
At this year's Hospitality Investment Conference for Africa, happening 30 September –2 October 2007 in Cape Town, the Tourism Business Council of South Africa (TBCSA) will be hosting the inaugural Tourism Investment Awards in four categories, namely the Project of Excellence and Innovation; Investment of the Year; Journalist of the Year; and Lifetime Achiever.
Deadline looms for SAB Environmental Awards
Entries close on 31 August 2007 for the SAB Environmental Journalists and Environmentalist of the Year Awards. These awards are for journalists covering crucial developments in the environmental arena, as well as honouring an environmentalist who has promoted the cause of conservation and whose work will leave a legacy for years to come.
Cartoonists sound warning on new Kenya's media legislation
Cartoonists Rights Network (CRN) and its Kenya affiliate have voiced concern over proposed legislation and the creation of Media Council in Kenya.
Crime line celebrates 100th arrest
The Primedia Group and the South African Police Service (SAPS) on Monday, 20 August 2007, celebrated the 100th arrest in their joint anti-crime venture, Crime Line, which was launched on 7 June. During the proceedings, another seven arrests rolled in. Primedia and the SAPS are now firmly focused on the 1000th arrest, but to get there, they need the community's help. Anyone who has information on crime or criminals should SMS a detailed message to 32211, or log on to www.crimeline.co.za.
| Advertisement:
|
| | Mobile | |  |
| | | Consumers come first
 [Eddie Groenewald] There is an increasing trend in marketing to place the consumer's needs first. When you communicate with them, you not only want them to get the message, but feel like they have received something, even if they don't buy your product or use your service. Mobile marketing not only effectively communicates with the consumer, but passes on a tangible benefit to them at little or no cost.
III is first - MXit
 Cape Town hip-hop/rock band, III, is breaking South African music convention with the first-ever launch of an album through mobile phone using MXit.
|
| | Newspapers | |  |
| | | IfraExpo heading for record
DARMSTADT, GERMANY: Just two months before IfraExpo 2007 takes place 8 – 11 October in Vienna, about 330 exhibitors from 25 countries have booked more than 14 000m² of exhibition space in the new halls of Reed Messe Wien. Last year there were 336 exhibitors in Amsterdam.
Sunday Times, Manto go to court
NEWSWATCH: Today, Friday, 24 August 2007, is D-Day in court as the Sunday Times and Health Minister Manto Tshabalala-Msimang prepare to battle it out over recent reports “questioning her fitness as health minister”, report Business Day and IOL. The minister is suing in her personal capacity but has the support of Cabinet.
International newspaper forum in South-East Europe
DARMSTADT, GERMANY: For the second time, Ifra is inviting decision-makers from South-East Europe to its international newspaper forum, 19 – 21 September 2007, in the Best Western Hotel “M” in Belgrade, Serbia. The theme this year is “From Newsprint to Newspaper”.
Sunday Times files papers
NEWSWATCH: IOL reported yesterday, Tuesday, 21 August 2007, that the Sunday Times has “served court papers on Health Minister Manto Tshabalala-Msimang's lawyers in response to her application to silence any comment on her medical records”. The newspaper is also contending that publishing allegations of alcohol and power abuses by the health minister forms part of a national debate, writes the Mail & Guardian Online.
SANEF backs Sunday Times
In a press statement issued yesterday, Monday, 20 August 2007, the South African National Editors' Forum (SANEF) backed Sunday Times, saying that it believes that the media institution would have, prior to publication, taken sufficient steps to ensure that the information concerning Health Minister Manto Tshabalala-Msimang was true, and that the Sunday Times would have also deemed the publication of the information to be in the public interest.
Beeld receives accolades in Top Brands Survey - Beeld
In the 2007 Sunday Times Top Brands Survey, daily Afrikaans newspaper Beeld received accolades as being in the top ten Daily Newspapers category and 5th place in the Business Media: Print category.
Educational supplement aids KZN learners - Independent Newspapers KZN
Independent Newspapers in KwaZulu-Natal have come to the aid of learners whose education programme was derailed by the recent teachers' strikes.
|
| | Online Media | |  |
| | | IMAGES24 - the news in pictures - IMAGES24
 IMAGES24, the syndication arm of Media24 magazines and newspapers, has reported making significant strides in its mandate to identify and digitise valuable historical material dating back to the early 1900s.
Revving up reader interaction
www.wheels24.co.za is intent on taking South African car lovers on the ride of their lives with super-charged new site content and features. According to Nic van den Bergh, Wheels24 channel manager, the core content innovations all feature a “striking” increase in reader interactivity, allowing visitors to engage with content and journalists, and even to participate in content creation. “Gone are the days of the idle, slavishly accepting online reader,” he says. “The growth of Web 2.0-style interactive applications and the uptake of broadband are driving a new kind of experience. Readers want to interact with their brands, and this has inspired and enabled us to take our offering to the next level.”
|
| | Out Of Home | |  |
| | | Shoprite still at home with Primedia
After a four-year partnership, national shopping chain Shoprite Checkers announced yesterday, Thursday, 23 August 2007, that it has inked a three-year contract with Primedia @ Home to continue building awareness and promoting sales of its stores in Mpumalanga, Limpopo, North West, and Gauteng.
The Absa National Boat Show - Right Stuff
 This spectacular event was held at the Coca-Cola Dome in Johannesburg from 17 - 19 August 2007. The annual event is a platform to showcase powerboats, yachts, outdoor adventure and watersports. The show has grown steadily in its five years of existence, with both exhibitor and visitor numbers increasing dramatically.
Browns goes the extra mile with Graffiti London cabs - Graffiti
 As part of its new marketing campaign, legendary Johannesburg restaurant Browns has taken to the road with two stylish taxi cabs. Branded by alternative media specialists Graffiti, the vehicles are aimed not only at promoting the Browns brand, but will also be used to offer Browns diners an alternative mode of transportation, should they not wish to drive themselves home.
ComutaNet and Contigas fire up commuters - ComutaNet
 ComutaNet participated in the launch of Contigas, a new commercial gas product. To create wide awareness, the local campaign culminated with a community event to educate consumers about the benefits of Contigas.
|
Production | | A third year of feasting on horror
The independently funded South African HorrorFest, now in its third year, will be held at The Labia Theatre in Cape Town, 26 – 31 October 2007. Besides a variety of older classics, new never-before-seen indie titles, documentaries, live music soundtracks and more, there is, of course, the annual short film competition.
From copywriting and journalism to screenwriting
 [Neil McCarthy] I have found that many copywriters have a great fear and fascination with what they refer to as “long-form”. Yet there are many success stories in the local broadcasting industry which prove that the transition from advertising can be made, and that the more commercial forms of writing such as copywriting and journalism can be a very good springboard into a career in screenwriting.
VLab – bringing Blu-Ray to SA - The Video Lab
 VLab have pulled off yet another first: encoding for the new Blu-Ray technology. Hailed as the next generation optical media format, Blu-Ray delivers five times more recording capacity than conventional DVD, allowing for incredibly detailed image reproduction and uncompressed crystal clear surround sound capabilities.
Where's that stadium? - Giant Films
 Giant Films director Ian Gabriel recently completed the eighth in the series of Carling Black Label worker commercials. On air this week, the commercial depicts the labour of epic proportions required to build a new South African stadium.
Cullinan shoots five funny ABSA ads for Jupiter - Fresh Eye Film Productions
 Bevan Cullinan from Fresh Film Productions recently united with Jupiter Drawing Room to direct five commercials for banking giant Absa.
Masters & Savant delivers a Twist - Masters & Savant
 Masters & Savant recently ensured that Smirnoff's particular style and brand ethos was not lost in the animation of a competition promo it put together to launch the Smirnoff “Twist of Fate” competition.
Terraplane goes big through a winter filled with style, fun and an award to boot - Terraplane
 Dean Fourie adds yet another stylish commercial for DDB and Knorr to his quality-filled portfolio. Fourie enhances his vignettes with warmth and memorable performances, and takes you through the tale of what vegetables do when they get into a hot bath.
|
| | Promotions | |  |
| | | Inspiring stories, inspiring men
 Listeners of SABC's African vernacular radio stations will have the opportunity to recognise the people who have inspired them most as part of the Castle Milk Stout's third annual “Inkunz' Emnyama” awards.
| Advertisement:
|
| | Public Relations | |  |
| | | Death of US presidential media maestro
The media maestro who shaped President Ronald Reagan's public image for 20 years, transforming American politics with his powerful gift for image-making, has died. Michael K Deaver passed away at his home in the US, aged 69, of pancreatic cancer at the weekend. Deaver was at the time of his death vice chairman at Edelman, a US-headquartered global public relations firm.
Reminder to enter IABC Africa Quill Awards
Rewarding excellence and recognising the best, the IABC Africa Quill Awards is the stepping stone to the international IABC Gold Quill Awards – a mark of global distinction and one of the highest levels of professional acknowledgement within business communication today. The deadline for entries is Tuesday, 18 September 2007.
About ghosts, second chances and Cameron Diaz: The Write Co hosts Jodi Picoult - The Write Co.
 Jodi finds the words. This is the tag line for bestselling American novelist Jodi Picoult. On her second promotional tour of South Africa, she certainly found the words for readers and writers alike.
P and P introduces suite of PR workshops to Cape Town - P and P Communications
[Max Pichulik] Due to demand in the PR industry, P and P Content has introduced its range of PR workshops to Cape Town, the first of which takes place 10 – 12 September 2007 in the City Bowl.
Find out what's up with the IABC
The keynote speaker at this year's International Association of Business Communicators (IABC) 14th annual conference is Brad Whitworth, senior communications manager of Cisco in the US, an expert on the mix between internal and external communication in the digital world. Taking place 9 – 10 October 2007 at the Birchwood Hotel in Boksburg, Johannesburg, non-members of the IABC may attend for R3950 and for those that want to join the IABC, there is a special rate of R5150.00 that includes membership and conference attendance. Students looking to enter the communications field are encouraged to attend for R1950. Go to www.iabc.co.za for more information.
So who's in your little black book?
Renee Schonborn and Jeanne Beukes recently launched Little Black Book PR, a public relations agency situated in Parkview, Johannesburg, dedicated to providing bespoke communications solutions for SMEs. Although a full array of PR services is available, the agency focuses on media relations, reputation management and stakeholder relations.
|
| | Radio | |  |
| | | Businesses “switched on”
Parts of Johannesburg were in darkness towards the end of last week as businesses and residents switched off the lights in support of ‘Power to the People' – an energy saving campaign initiated by Talk Radio 702 presenter, Jenny Crwys-Williams. “The switch off proved that it is easy for massive companies to make a significant difference in conserving energy and in turn, give power to the people. They switched off but I think they were very switched on!” she enthused.
People power and the environment
 In a bid to help save energy and protect the environment, Talk Radio 702 presenter Jenny Crwys-Williams earlier this week launched a campaign named ‘Power to the People'. Businesses and residents are being urged to show their support for this campaign by switching off lights and non-essential equipment for one hour on Thursday, 23 August 2007, at 9pm.
Popular Quo Vadis Communications' Writing for Radio workshop begins next month - Quo Vadis Communications
Experienced communicator and trainer, Theo Coggin of Quo Vadis Communications, will be leading another in the popular series of Writing for Radio workshops from 28 September 2007 in Johannesburg.
|
| | Recruitment | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | Recruiters honoured by job seekers
Kelly, Quest and Accountants On Call were announced as the 2007 Recruiter of the Year winners at the 4th Annual Junction Awards, held last week at the Theatre On The Track in Kyalami, Midrand.
|
| | Research | |  |
| | | Celia Collins Pamro Achiever of the Year
 Celia Collins, director of Starcom Africa, has been honoured with the 2007 PAMRO Achiever of the Year Award. This accolade was announced at the recent PAMRO All African Media Research Conference, held at Club Makokola on Lake Malawi.
Townships: their promise, their potential, their challenges
Research conducted over the last two years by Infusion in order to better understand lifestyle trends and social dynamics in the townships reveals opportunities and challenges of uneven development.
Will the PSL broadcast deal affect 2010 FIFA World Cup viewership? - African Response
At present, over half (55%) of South Africans say that they would not subscribe to a pay channel in order to be able to view the 2010 FIFA World Cup matches, if SuperSport is awarded broadcast rights to the games, reveals a recent dipstick by African Response.
Baring all – a look into the South African clothing industry - Eighty20
Eighty20 Consulting has released its second study on the South African retail industry, entitled "Analysis of South Africa's large clothing retailers and their customers". The study follows on from its previous research into the retail environment where the focus was on the FMCG market ("Large Grocery Retailers and Their Customers").
Carling Black Label overtakes Castle in the Markinor/Sunday Times Top Brands Survey - Markinor
This year, Carling Black Label has managed to topple Castle to head the list as South Africa's top brand of beer. Castle follows closely in second place, while Hansa continues to fill third place. Amstel, Castle Milk Stout and Redd's all retain their positions, while Savannah has found its way onto the top ten, filling the tenth spot.
|
Retail | | Buy local and be a proud supporter of the Nca!tion
Proudly SA Week, which will run 17 – 22 September 2007, is a time for all South Africans to take stock of our accomplishments as a nation, and to stand up for our country. There is abundant positive evidence for being Proudly South African and for supporting quality Proudly South African products and services.
Woolies, Netcare launch in-store pharmacy
In partnership with the Netcare group, Woolworths launched its first in-store pharmacy this month in the Woolworths Foodmarket at the Lifestyle Centre in Kloof Street, Gardens, Cape Town. The Kloof Street pharmacy is part of a trial which will test the viability of the initiative, and a second pharmacy is scheduled to open shortly.
SA distiller grows revenues in tough markets
The focus by Distell, a major South African distiller, on achieving profitable sales growth in increasingly competitive local and global markets saw the company grow revenue 18.4% to R8 billion on a sales volume increase of 14.4%.
New initiative pushes ‘Buy South African' message
A new initiative to encourage Government and business to “buy South African” more actively was launched earlier this week in Cape Town.
SA takes chunk of US$1 billion global outsourcing market
South Africa is slowly taking a significant share of the global shared services and outsourcing (SSO) market, worth US$980 billion last year and expected to grow to US$1430 billion by the end of 2009 at a compound annual growth rate of 15%, global growth consultancy firm Frost & Sullivan recently revealed.
Sweet heat without additives
Nando's recently launched an additive-free Peri-Peri sauce variant, Sweet Chilli, available in a 375ml bottle at all major retailers nation-wide for R14.99. An exotic blend of fresh lemons, garlic, red bell peppers and a lime, Nando's Sweet Chilli is enhanced with an extra mild dose of Nando's signature peri-peri. Comments Nando's Grocery brand manager, Teresa Mordoh, “We are confident that this product will resonate with moms who share our concerns about artificial additives in food products consumed by children and are delighted that we are able to offer this delicious NO heat healthier alternative.”
| Advertisement:
|
Sponsorship | | Fueling social entrepreneurs
As part of its global corporate identity programme, fuel giant Shell recently launched a linked multimedia campaign in order to raise the profile of social entrepreneurs in South Africa and provide a platform for them to share best practices.
Passport to success
 Imagine being mentored by your favourite actress from Generations… or by the wardrobe mistress who dresses her… or even by one of the most popular soapie directors or its PR specialist. This dream of a lifetime is about to come true for four young South African women.
A sweet repeat for fashion
Low-calorie sweetener Canderel is sponsoring the Elle New Talent for the second time – last year being its first foray into this showcase. The Elle New Talent show, traditionally the opening showcase of SA Fashion Week, features the hottest in young design talent that South Africa has to offer.
|
| | TV | |  |
| | | Third Pay-TV enters Uganda market
[Walter Wafula] Pay-television consumers in Uganda now have a third option to choose from after Pearl Digital television opened up to the market. The new service, which has been under establishment since 2004, is drawing public attention through an underground marketing campaign.
The return of the MTV video jocks
e.tv launches 10 episodes of the MTV Fanta World Chart, hosted by MTV video jocks Sizwe Dhlomo and Fikile Moeti, on Sunday, 2 September 2007. The show starts where MTV base World Chart Express left off.
DStv mobile launches in Nigeria
[Emeka Enyadike] Bizcommunity.com's exclusive interview with Collins Khumalo, the MD of Multichoice Nigeria.
New TV company in aggressive rollout as football season begins
[Carole Kimutai] For the first time, the Barclays Premier League football broadcasting rights have been shared between broadcasters. To widen access to live matches across Africa, the Barclays Premier League has granted the lion's share of matches to a new company, GTV (GBS in Ghana).
New soapie for free-to-air channel
Launching on Wednesday, 19 September 2007 is Sunset Beach, a one-hour daytime soapie that will be aired on e.tv from Mondays to Thursdays. Veteran Aaron Spelling produced the show, which has been screened in nearly 70 countries around the world.
At home seven days a week
After just over two years of weekends-only broadcasting, The Home Channel will be available seven days a week from Monday, 15 October 2007. Weekend viewing will stick to the tried and tested format that allegedly got viewers asking for more, while weekday viewing will bring a new dimension to the channel.
|
| | Galleries | |  
More | | More... | | |
| | Forums | | Copy Amends
At what point do you refuse to do any further copy amends? What is your view? | | More... Submit a Forum | | |
| | New accounts | | | Manley Communications to represent Mthethwa and van Vuuren in collaborative exhibition - more info | | New account gains for Big Picture Marketing - more info | | Events by Design appointed to manage British Chamber of Business Annual Golf Day - more info | | Artifact is awarded four new accounts - more info | | Manley Communications announces representation of Pastis Bistro Brasserie - more info | | New client win for BrandNew Advertising - more info | | Joe Public appointed to handle eBuck's brand strategy and media planning - more info | | Floyd's Barbershop appoints Cross Colours - more info | | Oz Healthcare Communications appointed to handle Novo Nordisk's World Diabetes Day campaign - more info | | Purple Cow Communications wins Automark account - more info | | FireFly PR Company wins two new accounts - more info | | More... Submit a New account | | |
| | People on the move | | | New appointment at AAA School of Advertising Johannesburg campus - more info | | AIRCO is proud to announce the appointment of Kgomotso More as administrative officer - more info | | New creative movers at Zoom - more info | | Sales star joins RadMark - more info | | New appointments at Creative Living Magazines - more info | | Senior in-house designer for Blue Planet Media - more info | | theWorksquad welcomes Melly Lawson - more info | | Jason Aarons elected as director to MPASA board - more info | | More... Submit a Person | | |
| | Events to diarise | Travel writing course SA Writers College - Countrywide, 27 August
This ten-module online course teaches you everything you need to know about writing travel articles, plus gives you the chance to produce a publishable piece. | | | Create killer presentations - MS PowerPoint course Konitek Training and Development - Johannesburg, 27 August
Learn to create powerful presentations with animations, music and movies on an advanced level with this two-day course on MS PowerPoint. | | | Sussed email marketing Sussed - Rivonia, 28 August
This is a practical “sussed” how to workshop in using email as a marketing tool, covering how to build lists, the legitimate use of email as a marketing tool, the legal issues etc. | | | AMASA presents advertising legend, Reg Lascaris AMASA - Johannesburg, 29 August
Advertising legend Reg Lascaris, co-founder of the renowned TBWA Hunt Lascaris advertising agency, will be addressing "the future of advertising communication." | | | AMASA Cape Town August meeting Advertising Media Association of South Africa - Cape Town, 29 August
Gordon Patterson shares his experiences of the 2007 Cannes Advertising Festival at this months AMASA meeting in Cape Town. | | | PR disasters workshop Livewired Communications - Cape Town, 30 August
Livewired will cover case studies and talk about how best to manage a PR crisis by discussing step-by-step actions in this one-day course. | | | Friends of Design - Open day Friends of Design - Academy of Digital Arts - Cape Town, 1 September
Meet our trainers, view our student's work, get a sneak preview of this exciting field of digital design at our open day for potential students to visit and experience our campus. | | | Filmmaker one-week intensive Dadla Films - Johannesburg, 2 September
The syllabus covers all departments, culminating in the making of a short film and if the standard is high we facillitate entry of your film into student festivals around the world. | | | Customer service research for small businesses Centre for Soft Skills - Pretoria, 6 September
Attend this one day course to learn about selecting your target market, deciding on the most appropriate research method, gathering valid and reliable data etc. | | | BrandOvation™ - Winning the world cup of branding IziCwe Academy - Johannesburg, 7 September
Discover BrandOvation™, a novel concept of brand leadership, merging the disciplines of internal branding and touch-point innovation, with this one-day seminar. | | |
| | Upcoming events | Adobe PhotoshopCS3, retouching, Adobe Bridge Friends of Design - Academy of Digital Arts - Cape Town, 27 August Public relations writing ProVox Centre for PR and Communication - Randburg, 27 August Stakeholder reputation workshop - Johannesburg, 27 August Professional prospecting skills AchieveGlobal SA - Cape Town, 27 August Apple Final Cut Pro® essential skills Friends of Design - Academy of Digital Arts - Cape Town, 27 August Talk to the media The Write Co - Sandton, 27 August Present with confidence Business Presentation Group - Cape Town, 27 August Service Excellence Emporium 2007 Service Quality Solutions - Johannesburg, 27 August Travel writing course SA Writers College - Countrywide, 27 August Maya 3D animation CityVarsity - Johannesburg, 27 August | More... Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| Assistant Editor - Move! Magazine - Cape Town
Do you have a passion for magazines and great organisational, managerial and journalistic skills? The award-winning women's magazine Move! is looking for an assistant editor. Apply now. read more
| Marketing Manager - Hout Bay
Working with a small but dynamic team the role of the marketing manager is to research, develop, and proactively manage direct marketing campaigns on a diverse range of strategic business issues. read more
| Web Designer - Medium - Midrand
Website designer required to create websites with professional page layouts based on input from our web marketing team. Technical knowledge of HTML and CSS styles is essential. read more
| Senior DTP/Finished Art - Cape Town Central
Dynamic self-starter to grow with young company. Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts. read more
| Account Manager – Medium/Senior - Abu Dhabi - UAE
Do you have a desire to do something different? Do you yearn for adventure? Salary - Negotiable, depending on experience – tax-free. Location - Abu Dhabi - UAE. read more
| Cross Platform Web Designer - Cape Town
Got digital skills? We're looking for a creative, innovative, hard-working web designer to join an award-winning integrated agency. If you've got three years' agency experience, apply now. read more
| Development Executive - Outdoor - Tshwane
An ambitious development person with an extensive network and experience in outdoor media and advertising is required for this dynamic well-established outdoor media company in the challenging media environment. read more
| Store Manager - Durbanville
Your proven sales (not necessarily retail) and management background will assist you build our customer base and expand store performance. Fluency in Afrikaans and English required. read more
| Architectural Draughtsman - Cape Town
Scan Display is looking for an architectural draughtsman to do technical drawings and submit plans to the council for a multi-storey renovation. read more
| Flash Designer - Johannesburg
Leading interactive agency, based in Johannesburg is looking for a talented flash designer. You will be involved in all aspects of interactive design such as rich media, banners, websites etc. read more
| Events Administrator - Fourways
Excellent learning opportunity for administrator with experience looking to enter the eventing field. Calm, organised, enthusiastic, good attention to detail and willing - all will be to your advantage. read more
| Junior Graphic Designer - Johannesburg - Rosebank
Scan Display Solutions is looking for a junior graphic designer for its Johannesburg office. Freehand, Photoshop, InDesign, Illustrator, experience essential. read more
| Sales Exec - Real Estate Websites - Johannesburg/Pretoria
web-box is a premier supplier of websites to real estate agencies nationally. We are looking for an experienced sales person to sell our pre-built real estate websites. read more
| PR Manager/HOD - Johannesburg
Johannesburg-based PR department needs entrepreneurial leader for multi-discipline agency offering single source expertise to range of clients. High level of autonomy to grow and expand. read more
| Loyalty Specialist - Kempton Park, East Rand
An exciting opportunity has arisen in a fun and dynamic company. The loyalty specialist will be responsible for all direct marketing, electronic marketing etc. Salary - R10–13 000 depending on experience. read more
| Graphic Designer - Parkhurst - Johannesburg
Graphic designer needed with Apple Mac ability, strong packaging, promotional and advert design, ability. Email four jpegs of your best designs most recently done. read more
| Web/Digital Designer - Johannesburg East
Great opportunity for a talented digital designer to work on one of SA's leading brands. read more
| Assistant Manager - Direct and Online Marketing - Northern Suburbs - Jhb
A wonderful position has become available for a candidate with a marketing degree, direct marketing and digital marketing experience. Salary: R12 500 – 15 000 depending on experience. read more
| Graphic Designer - Johannesburg East
Great opportunity for young talented hungry designer to work on a big brand. read more
| Investment Software - Sales - Houghton
Rare opportunity to sell leading investment software system as part of a small team. R200-R300k pa. Full training. read more
| Account Director - Sandton
A growing advertising agency which has been in the industry for 10 years is looking for an account director with strong strategic skills and a passion for customer service. read more
| Client Administrator - Dunkeld
Leading residential property company, Jawitz Properties is looking for a marketing/client administrator with excellent typing and administration skills, responsible for the advertising administration of an exceptionally busy sales office. read more
| Product Manager - Cape Town
Johnson & Johnson are looking for an experienced FMCG product manager for their marketing team. Initial training period in East London (3 months max) and then permanently based in Cape Town. read more
| Communication Officer - Durban
Dynamic, creative and self-motivated communication officer to join a global leader in the electricity industry. The successful candidate will be responsible for all internal and external communication activities. read more
| Senior Designer - Half-day Contract Work - Cape Town
Egg Marketing and Communications, a fast-growing marketing agency that connects families and kids with brands, is seeking a half-day senior designer with a passion for family and children's design. read more
| Senior Copywriter - Johannesburg North
Great opportunity for a senior copywriter to produce award-winning work and strut your stuff in an international ad agency. read more
| Debtors Controller - Constantia Park
Debtors controller needed for dynamic and established media company. read more
| Public Relations Manager - Cape Town
Reporting directly to the managing director, you will work closely with editors, features editors, business development manager etc. Salary - R 20 000.00–R 25 000.00 ctc. read more
| Design and Prepress Manager - Dar es Salaam, Tanzania
The Print Factory is seeking a self-driven individual eager to steer the design and prepress department of a growing print firm in Tanzania. This individual has previous managerial experience etc. read more
| Research Analyst - Qualitative and Quantitative - Cape Town
A young, dynamic and exciting team managing databases for the CRM and interactive marketing industry working closely with an advertising agency is looking for a research analyst. read more
| Advertising Sales Executive - Sandton
A well-established media company seeks a dynamic, sales-driven individual with a good sales track record to work within their online media division. Salary - R15000 plus commission. read more
| Research Director/Country Head - London
Fantastic opportunity has become available for a senior research specialist to take responsibility of the UK office of a research agency. read more
| Accounts - Cape Town
Production company seeks meticulous and pleasant accountant/bookkeeper for part time position in accounts department. Experience essential paye, vat, vip and general accounts queries. read more
| Sales Assistant - Sandton
Primedia Online is looking to appoint a passionate, efficient and friendly sales assistant to join a highly driven advertising sales team in the Johannesburg office. read more
| Graphic Designer/Web/Print/Creative Thinker - Cape Town
Are you talented, a self-starter and a creative wiz-kid? Brainstorm needs a new designer urgently to work in an exciting creative environment. read more
| Art Director X2 - Johannesburg North
Are you passionate about art direction? Do you have a strong conceptual portfolio, if yes, please send your cv today. read more
| Junior Account Executives - Johannesburg North
Great opportunity for a junior account executive to work in a large international ad agency. read more
| | | |
| | Quotes | | | "Having your book turned into a movie is like seeing your oxen turned into bouillon cubes." - John LeCarre | | "I base most of my fashion sense on what doesn't itch." - Gilda Radner | | "No member of a crew is praised for the rugged individuality of his rowing." - Ralph Waldo Emerson | | "The name of a man is a numbing blow from which he never recovers." - Marshall McLuhan | | "The joy of music should never be interrupted by a commercial." - Leonard Bernstein | | More... Submit a Quote | | |
Print - Print any item in this newsletter.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.
| 
| Sponsors:
| | | | | | | | | | |
| | Advertisement:
Advertisement:
Advertisement:
Advertisement:
The following companies have opened press offices on Bizcommunity.com!
Egg Films is a conceptually driven creative force representing local and international directors who produce fresh, emotionally evocative work that is brave and innovative.
Click here to visit Egg Films' press office.
Profit Partnership Corporation is a Business Communications Company operating in the fields of custom publishing, financial and digital communications, providing tailor-made solutions to satisfy our customers’ needs.
Click here to visit Profit Partnership Corporation's press office.
Business ServicesMOTORING CORPORATE WELLNESS BUSINESS TRAVEL TECHNOLOGY MANAGEMENT OFFICE EQUIPMENT Advertisement:
|
|
