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South Africa’s leading advertising, marketing and media news resource for the industry! 2 Jul 2007
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Here’s a new one and particularly appropriate after the SNOW in Jozi (!) last week… Did you know that regular doses of Bizcommunity.com can be good for your health?! Well, with the launch of our new news site for health care professionals, you’ll soon find out! Welcome to Dr Bridget Farham, the editor of Biz Medical: https://www.bizcommunity.com who launches our first weekly online newsletter for the medical community with Bizcommunity.com. Some content is restricted for doctors only as regards drug specifics. If you have any brands in this sector, please contact the team on: medicalnews@bizcommunity.com, NOT me. Pleeze! To subscribe: https://www.bizcommunity.com/Signup.aspx, to advertise: sales@bizcommunity.com. Medical follows swiftly on the launch of media, marketing and advertising news for an additional 15 countries in Africa, English-speaking only at this stage in March this year (https://www.bizcommunity.com), and squeezed in just before another exciting new Bizcommunity.com brand being launched mid-July… watch this space! And we have to thank our IT geeks (said with extreme affection) who are coding up a storm in Cape Town to ready everything for our new brand extensions, as well as the content and support teams who make sure we editors can actually be let out during the day to do our jobs without being welded to our PCs 24/7. This week is Loerie Awards judging week, so good luck to all the entrants – see you in Margate month-end!

Keep warm! Louise Marsland, editor@bizcommunity.com. Marketing news: marketingnews@bizcommunity.com

Headlines
  • ISPA welcomes Competition Tribunal ruling
  • RAMS: no respite from audience declines
  • Injection for SA medical community
  • Teaching slow thought to fast food business
  • SA D&AD student success
  • Brands, business and backroom crazies
  • Marawa back on air
  • FIFA partners with Visa
  • Record 15 Promax Awards for DStv
  • SAMIF explores joint business tourism congress
  • Brand guru Scott Bedbury returns to SA
  • Be careful in marketing to youth
  • 48Fest film contest for Africa
  • Has Proudly SA promise lost its relevance?
  • Islamic hotel branding and Muslim hospitality
  • SABC launches TV licence inspectorate
  • Citizen journalism a lifeline for media owners?
  • Jobs tabloid launches next week
  • Music enhances brand recall abilities
  • Edgars partners with Ster-Kinekor


  • 2010 FIFA World Cup
    FIFA partners with Visa
    FIFA confirmed yesterday, Thursday, 28 June 2007, that Visa International has become the sixth FIFA Partner with worldwide rights to FIFA's competitions from 2007 to 2014. This follows last week's announcement that MasterCard and FIFA had agreed to discontinue its sponsorship.


    Marketing
    Teaching slow thought to fast food business
    [Louise Marsland] From uber-fashionista to observer and trend analyst, Dion Chang has reinvented himself and hopes to take business along for the journey with his new trend watch brand, Flux: cause the effect. Can you predict the future for more than five minutes these days? In Chang's opinion, not really; forecasting is passé as things change too fast in our more virtual world of reality – analysis is where the intellectual capital lies.


    Has Proudly SA promise lost its relevance?
    [Chris Moerdyk] It is not in the least bit surprising that Government seems to have lost interest in the Proudly South African organisation because for some time now it has seemed to me that the concentration has been more on money than loyalty. It has also been quite confusing.

    IMC doing it again for Brand South Africa
    The International Marketing Council of South Africa (IMC) last week launched a new TV commercial to boost the growing confidence among South Africans about the future. Known as the “We've done it before” campaign, it is built on the premise that South Africans continue to defy all odds.

    Top academic marketing body elects UCT prof
    Professor Steve Burgess of the UCT Graduate School of Business (GSB) has been elected to a three-year term on the Executive Committee of Europe's top academic marketing body, the European Marketing Academy (EMAC).


    South Africa's business leaders: setting the management benchmark - CRF South Africa
    Who are South Africa's true business leaders? Submit your nomination today and be part of this annual project to identify the top percentile of the country's business leaders and ultimately name SA's 2007 Leading Manager.

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    Invitation to serve on a panel of communication agencies
    GCIS invites interested service-providers to serve on a panel of communication agencies in the following fields:
  • advertising
  • public relations

    The panel, which is established to fast-track procurement for campaigns with a budget exceeding R200 000, will be updated quarterly and reviewed every 18 months, with a shortened tender period of 14 days linked to it.
    Click here for more information.

  • Advertising
    SA D&AD student success
    LONDON: South African students once again achieved success at the D&AD Global Student Awards 2007, held last night, Thursday, 28 June 2007, in London, with three commendations and three entries going ‘in-book'. This follows last year's first prize win by Kai Curteis, Jonathan Kantey, Guy Thompson from Red & Yellow School.

    New ASA liaison for media enquiries
    As of 28 June 2007, Lillian Mlambo is now the new person for media inquiries regarding the Advertising Standards Authority (ASA) of South Africa. Mlambo was recently appointed communications manager and will be handling all press releases, media enquiries and statements and interviews.

    Further support for community art initiative
    Business & Arts South Africa (BASA) has not only committed financial support for the TBWA\ community initiative Room 13, but has also leveraged further funding from corporate South Africa. Room 13 involves setting up an art room and ultimately self-funded business in schools around the country.

    Geronimo, it's a gold!
    Grey SA won a Gold Lion at the 54th International Cannes Advertising Festival last week for its Geronimo condoms radio campaign. Take a listen at what all the fuss is about by downloading the mpegs for Dining Room, Bedroom and Shower.

    Boom Town scoops Gold at PMR Awards - Boom Town
    Port Elizabeth based Boom Town Advertising was recently awarded two Golden Arrows at the PMR.africa Eastern Cape Leaders and Achievers Awards held in Port Elizabeth last week.


    DStv Select launches with funny-bone tickler from FCB Johannesburg - FCB South Africa
    Vodacom has launched its entertainment offering DStv Select with a television commercial from FCB Johannesburg which is intended to tickle the funny-bones of South Africans.


    Brainstorm Projects puts Standard Bank on ice - Brainstorm Projects
    Brainstorm Projects was recently approached by Standard Bank to conceptualise and organise a team building weekend with a twist for its Corporate Finance Division.


    A tribute to Roy Mortimer (19 October 1923 – 22 June 2007) - Mortimer Harvey
    After a prolonged illness Roy Mortimer passed away last week at the age of 83. A great friend and colleague to many, his passing signals the end of an era but Roy leaves us with many fond memories of a life lived to the full and a legacy of profound contributions to the advertising industry.


    Behavioural targeting hits South Africa - Fuel Ad Network
    Fuel Group has launched Fuel Insights, a sophisticated sales transparency and behavioural targeting solution. Insights allows advertisers to calculate accurately the effective cost per acquisition rate for each element of the online marketing campaign while targeting consumers' real-world behaviour.

    Dove, Nedbank and MTV come tops at Cannes Lions - P and P Communications
    [Max Pichulik] Social advertising was this year's winner at the Cannes Lions ,with social messaging featured in almost every category. The climax resulted in Dove (Unilever – Ogilvy & Mather Toronto) scooping the Film Lions Grand Prix award with one the most reflective visual social pieces ever made. This could have some interesting implications for South Africa.

    Savings now showing

    click to enlarge
    Pick 'n Pay recently ran a campaign on CineMARK's 35mm and digital cinema advertising reels. In addition to the 40-second ads, the retailer also took advantage of the foyer advertising opportunities offered by CineMARK, advertising on cut outs and rolla banners in Ster-Kinekor cinema foyers at the Greenstone and Eastgate shopping centres. The banners were styled to look like movie advertisements, with the catchphrase “Savings now showing” sparking consumer interest.


    Speaking to the critics
    This Sunday, 1 July 2007, the ASA radio show will be speaking to Chris Moerdyk and Jeremy Maggs, two well-known media gurus who sometimes criticise the ASA. Host Gail Schimmel will discover which aspects of the ASA these guests hate, and what they like. Tune in to Radio Today 1485 AM or DStv audio channel 70 at 11am for what promises to be a lively debate.

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    Africa
    48Fest film contest for Africa
    LONDON/NAIROBI: Staying Alive, MTV International's ongoing HIV and AIDS prevention campaign, and African music channel MTV base are joining forces to bring its thought-provoking film competition 48fest to Kenya for the first time, it was announced yesterday, Tuesday, 26 June 2007.


    Branding        Idea Engineers will grow your brand, reputation & business.  
     
    Brands, business and backroom crazies
    [George Rautenbach] When I was just a young boy I realised that I had a bit of a creative streak; that I was quite artistic. Later in my life, as a standard six pupil at a boarding school where initiation verged on torture, my artistic skills even saved my life. But once in the “real world” this drawing thing became something that was admired as a hobby, but found to be highly suspicious in the business world.

    Brand guru Scott Bedbury returns to SA
    Scott Bedbury, one of the world's leading brand architects, will be returning to South Africa for a full-day event in Johannesburg, organised by Global Leaders, on 18 September 2007. Bedbury, who was responsible for Nike's Just Do It campaign and the transformation of Starbucks into a global brand, was in the country last year for the Global Leaders Africa Summit.

    Islamic hotel branding and Muslim hospitality
    [Naseem Javed] There is a sudden realisation among key developers in Dubai and Middle Eastern countries that hotels and hospitality in Arabia can easily absorb a huge number of properties and tour destinations purely based on Islamic culture. These new brands will deliver all the traditional values and customs to accommodate familiar authentic experiences for Muslims travelling alone or with their families.

    Music enhances brand recall abilities
    [Craig Cesman] Music, memory and marketing will become integral to the creation and promotion of brands. Let's explore the cognitive effect that music has on memory and a consumer market's ability to recall brands.

    Merc's new showrooms are show-stoppers - Enterprise IG
    Mercedes-Benz has stepped up the gear of its offering to commercial vehicle customers with its new head-turning facilities in Centurion and the East Rand. Brand consultancy Enterprise IG designed a showroom that displays commercial vehicles in an enclosed, celebrated space, drawing on key ingredients from the traditionally more glamourous passenger vehicle facilities.


    When the big boys acknowledge that creativity really does count! - 34
    New brand activation specialist thirtyfour is out to prove that bringing brands to life is the most successful aspect of marketing and has attracted business from leading companies such as SAB, BMW, iBurst, Checkers and Autumn Star's Win Now.

    Red Rocket brands hot property - Red Rocket
    Circlevest Properties recently selected Red Rocket Design & Advertising to develop a brand for a distinctive new hotel concept. The establishment, known as Mapungubwe Hotel Apartments, is a four-star development in downtown Johannesburg.



    Cinema
    Record entries for Encounters
    Since its inception nine years ago, Encounters, the South African International Documentary Festival, has gained in popularity and grown significantly. Out of the record number of over 500 films received from around the world this year, 51 have been chosen which tackle pertinent and quirky issues, tell tales and true stories, introduce audiences to illustrious, forgotten or little known figures, charismatic revolutionaries and leaders, and milestone events in world history.

    Festival to explore role of architecture in society
    The Architect Africa Film Festival 2007, reputed to be the first its kind in South Africa, will be screening a selection of award-winning films at Cinema Nouveau in Johannesburg, Durban and Cape Town during August and September 2007 in collaboration with Cinema Nouveau screened by Jameson.

    Videovision to distribute Roodt's Meisie globally
    Anant Singh, chief executive of Videovision Entertainment, announced last week the acquisition of the worldwide distribution rights to Darrell James Roodt's latest film, Meisie. The film had its world premiere at the Durban International Film Festival, which previously hosted the world premieres of Roodt's Oscar-nominated Yesterday and Faith's Corner, which were produced by Singh and Videovision Entertainment.

    A different angle on Korea
    The 2007 Korean Film Festival at Cinema Nouveau screened by Jameson will be featuring seven exclusive films from the Republic of Korea in Pretoria from this Friday, 29 June 2007 and in Cape Town from next Friday, 6 July. Primarily known for award-winning but explicit action “art” films, this festival exposes a different side of Korean cinema – very human, almost whimsical, fantastical and emotional – looking at issues ranging from parental obstacles to broader social concerns. For more information, go to www.sterkinekor.com.


    Digital        Ensight - The Smarter eMarketing Solution  
     
    ISPA welcomes Competition Tribunal ruling
    The Internet Service Providers' Association has welcomed the Competition Tribunal's prohibition of Telkom's attempted acquisition of BCX. “This decision marks a victory for both ISPA's members and for consumers,” said Greg Massel, ISPA's co-chair.

    Online video channel for arts festival
    South African video sharing website MyVideo.co.za has teamed up with Grocott's Online and Cue – the official National Arts Festival newspaper, now in its 20th year – to launch an online video channel covering the annual arts festival, which kicked off on 28 June 2007 and runs until 7 July.

    Citizen journalism a lifeline for media owners?
    [Chris Moerdyk] I can't imagine for a minute that any media owner with half a brain cell can be in the least bit worried about the massive impact of citizen journalism and blogging. They should be welcoming the advent of these phenomena with open arms because quite frankly this could just be something of a lifeline.

    Photographers event – Adobe Lightroom and Photoshop on 10 July 2007 - Digicape Apple Centre
    On 10 July 2007, Digicape is holding a free workshop for photographers and designers who'd like to get to grips wih the ins and outs of Adobe Lightroom and Photoshop. Wildlife photographer Michael Poliza will take an hour's in-depth look at Lightroom and Mohammed Jogie from Adobe will be demonstrating Photoshop techniques followed by Q&A.

    Make the right e-marketing decision for campaign success - Cambrient
    [Jarred Cinman] Marketing is not as much about the actual campaign as it is about the method of targeting the required audience. A company may have a highly effective campaign planned, but if it doesn't get its message out successfully, the promotion is of no value. And both company time and money are squandered.

    Change Creates' tough challenge... getting inactive Dutch residents off the couch - Ukubona
    Ukubona was recently contracted to reposition a Dutch government-sponsored initiative: to get the less active off the couch. It used a psychological approach to initiate an environment of understanding, rather then the failing approach to "try and excite".


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    Direct Marketing
    Big time win with Direct Mail Award
    Cape Town-based PrimaPlus Advertising agency walked away with The Win Big Time Direct Mail Award at the South African Post Office (SAPO) Direct Mail Campaign Competition on Friday, 29 June 2007, at a prize-giving function held by SAPO at the V&A Waterfront.

    Be careful in marketing to youth
    [Nici Stathacopoulos] The youth market has proven itself anything but beyond temptation for marketers. In fact, “Get them while they're young” seems to be the almost institutionalised credo of banks, car manufacturers and, more recently, cellular phone manufacturers and their service providers.


    Education and Training
    Call for learnership nominations
    Concept Interactive (Cape) was recently awarded its second discretionary grant by the MAPPP-Seta for a one-year Design Foundation Learnership for 15 learners to run 1 August 2007 – 31 July 2008. Nominations for appropriate candidates – who must come from a previously disadvantaged background, have passed matric maths and English and preferably, but not essential, possess creative skills (having taken art at school or an art centre) – may be forwarded to Latiefa Adams at info@conceptinteractive.net or tel +27 (0)21 685 0750.


    Eventing    
     
    SAMIF explores joint business tourism congress
    Members of the South African Meetings Industry Federation (SAMIF) have agreed to investigate the viability of staging a single, joint annual congress in the future. At a SAMIF meeting held in Johannesburg last week, the chairmen and representatives of member associations expressed cautious optimism about the concept, agreeing to seriously consider the matter and consult with their constituents.

    Amara goes undercover for charity - Amara Productions
    For some children, the snow that recently fell over Joburg was full of magic and wonder. For others, the snow along with the cold front set to hit the Highveld serves only to remind them about the hardship and despair of their daily struggle for survival.


    Who turned up the heat...? Chippendales, of course. - Upstage
    The men from Chippendales recently performed to audiences that filled venues with their energy. The Coca-Cola Dome, Carnival City and other venues countrywide had to turn up their air-conditioning when these boys performed on stage.


    Variety is the spice of life for LEDVision - Gearhouse SA
    In conjunction with sister company Gearhouse South Africa, South African large screen specialist LEDVision was recently contracted to supply the video relay screens for the 2006 Telkom Knockout Cup.


    FIFA 2010 Mayoral Gala Dinner - True Colour Events
    FIFA dignitaries recently assembled at Emperors Palace in aid of the 2010 FIFA World Cup where, after previous demanding affairs, Ekurhuleni mayor Dumi Nkosi and fellow governmental dignitaries experienced exhilarating and striking views.


    Stephanie Moss creates four launch events for pharmaceutical company - Stephanie Moss Solutions
    Aspen Pharmacare recently took to the road to launch two important new anti-retroviral drugs, Viread and Truvada, and chose Stephanie Moss Solutions to create four stylish launches, countrywide.


    From party to festival
    This year's 14th annual Mother City Queer Projects (MCQP) costume party is being turned into a week-long festival of smaller events that begins with a charity dinner on 14 December 2007, followed by a series of parties culminating in the main costume party on 22 December – the summer solstice. The organisers are also planning to launch the MCQP Coffee Table Book in October.

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    Exhibitions
    Stand winners honoured at Markex
    A lot of hard work and creativity goes into creating the perfect stand and image at any exhibition. The organisers of the recent Markex 2007 honoured the many businesses that went the extra mile in making sure their stands stood out with an awards evening, followed by an exhibitor party.


    Magazines
    Launch of Women's Car of the Year Awards
    Launching this year with Associated Magazines' Women on Wheels (WOW) is the Women's Car of the Year Awards, a set of motoring awards that celebrate the best cars for women, as decided by women.


    The mining sector in 2007: blue chip edition - Finweek
    The Mining Yearbook 2007 has been published, containing a dedicated section on junior mining for the first time, and providing an in-depth look at the local and international mining sector.


    New sales manager for Entrepreneur - Entrepreneur Magazine
    David MacNaughton has been appointed sales manager at Entrepreneur magazine. MacNaughton joined the highly successful business magazine as a sales executive prior to its launch in April 2006.



    Media        Recruitment - Advertising, Marketing, Public Relations, Media Sales  
     
    Weekly news watch launches
    [Louise Marsland] One of the biggest breaking news stories this week, internationally nog al – can you cope – was the release from jail of Barbie-incarnate, Paris Hilton. Clearly every news editor's wet dream as the news networks led non-stop with blow-by-blow updates. This so infuriated a female news reader in the US that she refused to read the story and shredded it. It's one of the hottest downloads on YouTube right now…

    Injection for SA medical community
    A healthy new option to add to your weekly news digest is Bizcommunity.com's latest brand extension, Bizcommunity.com Medical (https://www.bizcommunity.com), which targets healthcare professionals with online industry news and information on medical issues, pharmaceutical, nursing and general healthcare.


    Deadline looms for corporate publication competition
    The closing date for this year's SA Publication Forum Corporate Publication competition is Friday, 6 July 2007. Last year close on 120 publications were entered, with Sandaba, Sanlam's staff newspaper, receiving top honours.

    BBC Worldwide reports record profits
    UK: BBC Worldwide, the commercial arm and wholly owned subsidiary of the British Broadcasting Corporation (BBC), yesterday, Thursday, 28 June 2007, published its annual review for 2006/07. Highlights of the year include continued strong profits growth, very strong international sales of hit shows and formats around the world, the refreshing of the company's wholly owned channel portfolio and laying the foundations for strong digital revenue growth.

    Scholtemeyer, Lowe Morna: Vodacom Women in The Media finalists
    Patricia Scholtemeyer, CEO of Media 24 Magazines, and Colleen Lowe-Morna, executive director, GenderLinks, are the two finalists, selected from more than 40 nominations, in this year's Vodacom Women in The Media Awards. They are considered to have made significant contributions to the media sector over many years and the past 12 months in particular.

    2007 TABPI Young Leaders Scholarship winners announced
    CLEVELAND, US: The 2007 TABPI Young Leaders Scholarship awards were recently awarded to Vanessa Chris, an associate editor/journalist for Canadian Mortgage Professional magazine, Canada's leading independent publication for mortgage brokers, and Vincent ter Beek, editor for Pig Progress, an international trade journal and website on pig production worldwide.

    More success for anti-crime campaign
    Primedia's recently launched anonymous crime tip-off line has yielded more successes, with the South Police Service (SAPS) having arrested several more alleged criminals and seized stolen property, an illegal firearm and drugs.

    Power failures - no longer a threat to service delivery - Monitoring South Africa
    In view of the spate of recent power failures across the country, Monitoring South Africa has announced that it is in the process of upgrading its electrical power backup systems.

    MMP celebrates youth and media
    During June in South Africa, there are various days dedicated to children and youth. For this reason, the Media Monitoring Project has been covering youth and the media this month and articles, reports, transcripts and podcasts (from its radio conference series) are available at www.mediamonitoring.org.za.

    Entries open for 2007 MPASA PICA Awards
    The reconceptualised and redesigned 2007 MPASA PICA Awards are now open for entry. All PICA information, including downloadable entry forms, entry requirements and category listings, is available from www.mpasa.org.za/PICAAwards.aspx. Closing date is 1 August 2007.

    Over 700 entries for 2007 Tabbies
    CLEVELAND, US: The 2007 Tabbie awards have finished with 744 entries, the second year in a row that the competition has surpassed 700 nominations. The Tabbies, an international B2B magazine competition encompassing 19 categories, is open to English language business-to-business publications around the world that are published at least quarterly. Judges are currently reviewing entries, and winners will be announced on or about 1 July 2007.


    Mobile
    The Smartphone Era and Apple iPhone change everything - Mobilety
    Mobile marketers refer to Friday, 29 June 2007, as a watershed date. It is the launch date of the Apple iPhone but more importantly it is the time when mobile handsets will be seen to deliver all the features that mobile marketers have been predicting for the past year.


    Newspapers    Sprint
     
    Ilanga, NAB part ways
    Effective 1 August 2007, the Newspaper Advertising Bureau (NAB) will no longer be representing the Ilanga, Ilanga Lange Sonto and Ilanga le Theku publications, which is managed by the Witness Printing & Publishing Group. Media24, which owns 50% of Witness, will take over the national advertising sales for these products.

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    Online Media    
     
    Forensic DNA website launched
    The DNA Project website was launched last week to provide insight into this important anti-crime initiative, which has received significant public and media interest over the past few months. The DNA Project was initiated by Vanessa Lynch in 2004, in conjunction with the Leigh Matthews Trust.

    Nelson Mandela Square website undergoes plastic surgery - JD Internet Consulting
    JD Internet Consulting worked closely with the marketing team of the renowned Nelson Mandela Square at Sandton City to replace its outdated web site with one that is dynamic, classy, and more informative.


    Printing
    Ultra Litho dominates at Sappi printing awards
    Johannesburg-based Ultra Litho scooped four of the eight Gold awards at the recent Sappi African Printers of the Year awards, held at the Arabella Western Cape Hotel and Spa in Hermanus, Cape Town.



    Production
    ''My mother told me'' - Velocity Films
    “Clap-clap, clap your hands slap your thigh... my mother told me if I was good that she would buy me a rubber dolly...” are the words of the cult sixties song that lends its magic to the latest MTN commercial featuring large groups of children dancing and playing the clap-clap game with the pay-off line “go start something”.


    Loud boobs and free minutes - Terraplane
    With a campaign that has always been catchy, Cell C and Network BBDO have done it again with Trevor Clarence, comedic sage of Terraplane.


    The truth about digital cinema - The Video Lab
    The Video Lab has a very clear position regarding the digital cinema market: “We know cinema.” And there are a couple of misconceptions in the marketplace that need to be cleared up.

    Grant De Sousa scoops Cannes Young Director Award - Collective Energy
    Collective Energy commercials director, Grant De Sousa, continued to gather in the accolades with his hard-hitting PSA There's no Going Back, which scooped second place at this year's Cannes CFP-E/Shots Young Director Awards, in the Non-European category. There was no first place prize awarded.


    Two shortlisted spots for Dean Blumberg at Cannes International Film Festival - Freshwater Films
    Dean Blumberg of Freshwater Films recently achieved two shortlisted spots for film at this year's Cannes Lions International Advertising Festival.

    Moviworld shines for African Bank and Volcano - Moviworld
    Following his New York One Show Silver Pencil win in May 2007, Moviworld director Russell Underhill has been busy working with Volcano Advertising on a new brand commercial for African Bank, which is now screening on all local TV channels. The commercial has been designed to show how responsible credit can help a person to reach their potential and to “shine”.


    Masters & Savant Worldwide named SABC Corporate Preferred Supplier - Masters & Savant
    South Africa's most award winning animation studio in 2006, Masters & Savant Worldwide, has recently been appointed as the preferred supplier for the SABC corporate brand.

    Velocity Films short listed at Cannes - Velocity Films
    Velocity Films and partner company Freshwater Films had a combined total of eight finalists at last week's 54th International Cannes Advertising Festival. Velocity Films directors whose work was selected were Greg Gray, who had four shortlisted commercials, and Adrian de sa Garces, with one shortlisted commercial.

    Bevan Cullinan keeps comedy alive in new Yogi ad - Fresh Eye Film Productions
    Fresh Eye Film Productions director Bevan Cullinan had a great time directing a Yogi Sip commercial that features what is supposed to look like a music video, with an Afrikaans wanna-be pop singer trying to give a sexy performance with suggestive movements.



    Promotions    
     
    Are you the Fugi?
    The Fugitive has run on radio stations around the world. Three years ago, 94.7 Highveld Stereo tailor-made the promotion to suit Joburg's audience and particularly the feel of the station, and it recently concluded its third run, in partnership with Vodacom.

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    Radio    
     
    RAMS: no respite from audience declines
    The South African Advertising Research Foundation (SAARF) has released the next RAMS for 2007, and things are still not looking up for SA radio stations. Overall radio listening has decreased significantly for Monday to Friday, Saturday and Sunday, while seven-day listening has remained stable, and is significantly up on the year previous.

    Shutdown of 702 medium wave transmitter
    Talk Radio 702's 27th birthday marked the start of a new area as founder Issie Kirsh shut down the station's medium wave transmitter in Ga-Rankuwa late last week. Almost one year ago, the station moved to the FM frequency after broadcasting on the AM or medium wave band for over two decades.

    Marawa back on air
    Metro FM confirmed yesterday, Thursday, 28 June 2007, that Sports Centre host Robert Marawa had returned to the airwaves. Marawa has been off the air since Monday 18 June while internal discussions around his adherence to the SABC's editorial policies were being held.

    Ligwalagwala FM warms up Joburg
    From yesterday, Thursday, 28 June 2007, Ligwalagwala FM began broadcasting live from the city of gold. “In celebration of the station's quarter anniversary, the station has pulled out all the stops, with the aim of invigorating [its] profile and giving the siSwati nation back its pride,” says marketing manager Mfundo Ntsibande.

    First radio station in SA that broadcasts in all eleven languages - Radio Pulpit
    Radio Pulpit has been broadcasting the past 25 years and for people who are not listeners, the station has always been a bit of a mystery. A Christian radio station? That caters for all cultures and Christian denominations in SA?

    Radio waves and musical chairs - AMASA
    This Wednesday the Advertising Media Association of South Africa (AMASA) explores the dynamic radio landscape. Marketers, advertisers and agency communication professionals wanting to stay on top of the radio wave will benefit from this lively discussion.

    East Coast Radio fights crime online - East Coast Radio
    In an initiative aimed at arming KwaZulu-Natal community members with proactive anti-crime information, East Coast Radio has pioneered an online Neighbourhood Watch feature.

    Amplifying music talent
    5FM, in association with Jose Cuervo Tequila, is bringing local and international bands to a stage near you during August 2007. The nationwide Ampli5 tours kicks off at the Oppikoppi Festival on 9 August, then travels to the Coca-Cola Dome in Johannesburg on 10 August and finally hits the Bellville Velodrome in Cape Town on 11 August. Selected via the recent annual Oppikoppi poster competition, all branding designs and marketing materials have been created by a fine arts student from Tuks.


    Recruitment        Recruitment - Advertising, Marketing, Public Relations, Media Sales  
     
    Jobs tabloid launches next week
    An independent career-focused tabloid, Jobs for Africa, is set to be launched next week Friday, 6 July 2007. The weekly 20-page publication will be launched in KwaZulu-Natal initially, with expansion to Gauteng and the Western Cape planned for early 2008.

    On line to be on track - Syndicate Personnel
    It's a digital world out there and almost everything these days can be done online, including searching for the ideal job or the ideal candidate to place in a job, in the case of head hunting consultancy, Syndicate Personnel Specialists.


    Research    
     
    Report on interactive agencies released
    The new RECMA Topic report “Major Interactive Media Agencies” was recently released. Based on months of research and investigation of interactive media agencies worldwide, the report presents the overall interactive landscape and ranking of the major interactive agencies worldwide. [Download]

    SAARF AMPS project given the nod – international audit - African Response
    An independent consultant has recently commended the SAARF AMPS project, on which African Response is co-contracted.

    CRF International: Leaders in corporate performance indication - CRF South Africa
    16 years ago, Corporate Research Foundation was founded by a group of university graduates in The Netherlands who realised that top performing organisations had relatively little access to research that could inform their approach to how they managed their businesses.


    Retail
    Local online retailers show growth, profitability
    NetFlorist CEO Ryan Bacher earlier this week downplayed recent media reports that online retailers across the world are struggling to be profitable, saying that many of South Africa's pure-play online retailers are experiencing “extremely” good growth and profitability.

    Second international Halaal conference for Africa
    The success of the first international Halaal conference held in Durban has led to Halaal authority SANHA once more planning to converge Halaal role players in the industry at Africa's Big Seven (AB7) in July 2007. The second international Halaal conference will feature speakers from the US, Netherlands, Malawi, Malaysia and New Zealand, as well as local South African speakers.

    Edgars partners with Ster-Kinekor
    In a bid to reward loyal Edcon account holders, retailer Edgars last week announced a strategic alliance with Ster-Kinekor to launch the Edgars Club/Ster-Kinekor Movie Benefit, providing customers with lower movie ticket prices and enhanced accessibility to cinemas.

    Mom remembered… chicken

    click to enlarge
    Melrose Chicken is the latest introduction to the Melrose stable of flavoured cheese spreads and wedges, which includes Bacon, Biltong, Sweetmilk, Cheddar, Low Fat Cheddar and Low Fat Sweetmilk. The Melrose Chicken flavour will be available in 250g spreads, 400g spreads and 200g wedges. It has a shelf life of six months and no refrigeration is required.


    New entrant in wafer segment

    click to enlarge
    Bakers recently introduced wafer biscuit Gossips in three flavours, Decadent Chocolate, Velvet Vanilla and Sensual Strawberries & Cream, in a six-layered finger format. Positioned to attract a LSM 5 – 8 female market in the 20 – 24 age group, the wafers are packaged in clean, crisp packets with a colourful, modern design. Gossips are available from all major retailers at a RSP of R4.69 – R4.99.



    Sponsorship    
     
    Rock band evolves into brand ambassadors
    Jose Cuervo tequila has brought local rock band Evolver on board as its official rock music Jose Cuervo ambassadors. This sponsorship agreement is the first of its kind for Jose Cuervo in South Africa and will see the brand becoming more involved in the SA music industry through promotion and sponsorship, using Evolver as a vehicle.

    SABC sponsors Grahamstown festival
    The SABC is once again a media partner for the annual South Africa's Grahamstown National Arts Festival, a 10-day explosion of theatre, music, dance, art exhibitions, street performances, taking place in Grahahamstown, Eastern Cape, 28 June – 8 July 2007. The corporation will showcase its various brands as it travels through the city on the SABC-branded bus.

    Headline sponsor for Idols outed
    Oracle Airtime Sales announced yesterday, Monday, 25 June 2007, that Outsurance has signed up as headline sponsor for the fourth season of Idols.


    TV    
     
    Promotion for MTV's Alex Okosi
    Alex Okosi, formerly vice president and GM of MTV Networks Africa, has been promoted to the new role of senior vice president and MD, MTV Networks Africa. The appointment was announced end of last week by Alex Ferrari, COO, MTV Networks International.

    Showing youth how to make moves
    The new youth talk show Making Moves, scheduled for broadcast on SABC1 Mondays at 6.30pm from 2 July 2007, will celebrate and profile successful entrepreneurs.

    Record 15 Promax Awards for DStv
    DStv has broken its previous record of Promax international awards by clinching 15 accolades – six Gold, four Silver and five Bronze – at this year's awards event held in New York City last week. The awards are generally regarded as the highest accolades that creative professionals such as entertainment marketers, promoters and designers can achieve.

    SABC launches TV licence inspectorate
    [Issa Sikiti da Silva] The SABC has launched a TV licence inspectorate that will see contracted inspectors knocking on people's doors to check if they are in possession of a valid TV licence. “We need to rely on sources of income such as TV licences to ensure our independence as the public service broadcaster, as we cannot entirely rely on government funding,” group CEO Dali Mpofu told the media briefing yesterday, Tuesday, 26 June 2007, in Auckland Park.

    e.tv radio ad wins prestigious Promax World Gold Award in New York - e.tv
    A humourous e.tv radio advertisement, Hey Fatty Boom Boom, promoting the popular reality show The Biggest Loser, recently won a 2007 Promax World Gold Award.

    What doesn't constitute a lead story
    Last week, reports the Mail & Guardian Online, US presenter Mika Brzezinski of MSNBC's Morning Joe programme refused to lead with the Paris Hilton release from jail story, first apologising for the story, then trying to set it alight and then finally shredding it. To read more, click here. To view the YouTube hit clip, click here.

    2010 LOC backs PSL decision
    Tim Modise, chief communications officer for the 2010 FIFA World Cup Local Organising Committee (LOC), earlier this week said that the LOC supports the PSL decision “to award soccer broadcasting rights to SuperSport instead of to the SABC”, according to Business Day. For more, click here.


    Galleries
    Spitz Shoeshanista ™


    More  
     

    Forums
    What is Proudly South African?
    Why should I pay to be a proud citizen? What is your view?
    More...  Submit a Forum
     

    Accounts
  • SAA aligns with Starcom - more info
  • Brand management comes of age in RSA - more info
  • Nicholas Rey Foundation Trust appoints Hunt PR - more info
  • Leap Communications on-board with launch of new career tabloid - more info
  • VWV has something to cluck about - more info
  • Trinity Media appoints Maraschino Media to handle PR for Supersport account - more info
  • Stephanie Moss creates four launch events for Pharmaceutica - more info
  • More...  Submit a New account
     

    People
  • Cecile Vermeulen joins theWorksquad to add value as a recruiter - more info
  • Myles Kelsey appointed marketing manager of Bicycling magazine - more info
  • Marketing manager appointed at Primedia Outdoor - more info
  • Yellowwood bolsters design offering by appointing top creative talent - more info
  • Emarie Botha appointed as Paarl Media Holdings' chief operating officer - more info
  • Dineo to apply communication and passion at Development Communication Solutions - more info
  • Amanda Singleton joins PR agency MS&L - more info
  • More...  Submit a Person
     

    Events to diarise
    New venture creation skills programme Hotshots and Consulting Dynamix - Johannesburg, 2 July
    The intention of this programme is to equip learners who have been working in the film, television and video production industries with small business management skills.
     
    Blogging for business seminar NETucation - Midrand, 5 July
    This one-day course is designed for people working in media, marketing, public relations and journalism covering what blogging is, business blogging, search engine optimisation etc.
     
    How to pitch winning event proposals and themes The Hedgehog Event - Johannesburg, 5 July
    Attend this two-day course and learn the secret to getting clients to buy your event ideas by developing winning events proposals and developing original, inovative themes within the proposal.
     
    TV presenting Z-Rose Productions - Randburg, 7 July
    An intense one-day workshop that offers candidates valuable knowledge on how TV producing works and what the producers look for when auditioning for new presenters etc.
     
    The quintessential event management workshop Merle Falken Inclusive - Cape Town, 9 July
    Merle Falken Inclusive will once again present their popular event management and marketing workshop in four sessions covering topics such as research, concept development, logistics etc.
     
    Adobe Lightroom and Photoshop Digicape - Cape Town, 10 July
    On 10 July Digicape is holding a free workshop for photographers and designers who'd like to get to grips wih the ins and outs of Adobe Lightroom and Photoshop. Wildlife photographer Michael Poliza will take an hour's in-depth look at Lightroom and Mohammed Jogie from Adobe will be demonstrating Photoshop techniques followed by Q&A.
     
    IMM Diploma in marketing Global School of Business - Sandton, 14 July
    This diploma is considered to be an ideal qualification for people wishing to prepare themselves for a professional career in marketing, sales or advertising as it has a high emphasis on marketing-related courses.
     
    Improve your creative writing skills The Writing Studio - Cape Town, 15 July
    Aspirant writers who would like to improve their writing skills and write the short story, novel, stageplay or article of their dreams should challenge their creativity and attend this creative writing workshop.
     
    InDesign full course Access International - Cape Town, 16 July
    In this 15-hour course, you will learn the basics of document and page set-up, through to working intensively with text and images, and creating pdf files for print.
     
    Adobe Illustrator Concept Interactive - Cape Town, 16 July
    As part of this ten-day course each class will have time dedicated to creating practical examples, such as redrawing an image, creating logos, creating corporate identities or packaging, posters or as the lecturer deems suitable.
     

    Upcoming events
  • Six-month DTP course Cross Media Training - Montague Gardens, 2 July
  • Adobe InDesign Concept Interactive - Cape Town, 2 July
  • Digital design for grade 11/12 students Concept Interactive - Rosebank - Cape Town, 2 July
  • Photoshop for the web Concept Interactive - Cape Town, 2 July
  • Effective email marketing IMM Graduate School of Marketing - Cape Town, 2 July
  • Sponsorship marketing IMM Graduate School of Marketing - Johannesburg, 2 July
  • Techniques for persuasive selling Enterprise Support - Randpark Ridge, 2 July
  • 24hr finishing art for designers Friends of Design - Academy of Digital Arts - Cape Town, 2 July
  • Embok Imbizo Global Event Conference 2007 Institute of Event management - Johannesburg, 2 July
  • Principles of graphic design AAA School of Advertising Cape Town - Cape Town, 2 July
  • More...  Submit an event
     

    Jobs offered    Specialising in Media Sales, Advertising
    and Marketing placements
    OPEN DOOR Recruitment:
    Managing Director - Ad Agency - BEE - Johannesburg
    Managing director - BEE for ad agency. Sucessful, established company handling mainly goverment business. Proven track record in senior client service - minimum of 12 years leadership and excellent organisational skills. read more

    Account Director - Financial Agency - Sandton
    Account director - Financial agency. Very professional AD about 6/8 years agency experience - preferably some in financial - client side or agency. Wonderful position with leading, high profile agency. read more

    Key Account Manager - Germiston - Johannesburg
    Leading manufacturer and distributor of signage systems, seeks an experienced key account manager to manage existing key accounts and drive new business. read more

    Business Unit Director - TTL Agency - Sandton
    Business unit director - TTL ad agency. Financial experience preferable. Salary - R45000 cost to company (eight years ad exp). Good team leader, excellent top team to work with and super environment. read more

    Sales Consultant - Germiston
    A position exists in a company, a leading manufacturer and distributor of signage systems, for a highly motivated, mature individual in the sales department. read more

    Technical Key Account Manager - Germiston
    Leading manufacturer and distributor of signage systems is looking for a key account manager with a background and knowledge of IT and technical sales. read more

    Communications Specialist - Johannesburg North
    Large well-known FMCG organisation seeks a communications specialist with excellent writing and editing skills and a good technical background. read more

    Copywriter - TTL/Direct Agency - Sandton
    Exciting position with award-winning TTL company. Do great work and use your six years copy experience in advertising to join this amazing team. read more

    Brand and Product Manager - Sandton
    Beverage distribution agency seeks skilled brand/product manager to launch and manage new range of international beverages and be part of the marketing team launching an internationally established alcoholic spirit in SA. read more

    Advertising Sales Consultant - Johannesburg
    Join a market leading, vibrant and busy publishing and exhibition company selling advertising and expo space to a niche market within the home lifestyle segment. 25 years of publishing excellence! read more

    Sponsorship and Exhibition Space Sales Agent - Johannesburg
    Kadoro Events and Communications is an event management and brand activation company, which focuses on creating strong brand awareness – all enhanced with supplementary public relations activities. read more

    PR Account Manager - Boksburg
    If you’re an experienced PR account manager that is self-motivated and a career-driven go-getter, then PR Worx has the right position for you. read more

    Conference/Exhibition Sales People - Tokai
    World leading international conference and exhibition organiser offering sales positions from junior to senior sales executive. Call me to tell me why you should join our sales team. read more

    Marketing Manager - Johannesburg
    Marketing manager needed to join an aggressive optometrist group of companies. Position competitive brands in the market, grow profit and have a lot of fun in the process! read more

    Graphic Designer - Middle-weight - Green Point
    Designer needed for international specialist publisher of photographic travel books and allied products. The Hoberman Collection publishes the photographs of the world-renowned South African father-and-son team exclusively. read more

    Graphic Designer - Johannesburg
    Seeking designer with loads of talent, fresh ideas, a mature approach to interpreting briefs and a crafted elegance in the work. Design, print jobs from concept to final material. read more

    Sales and Marketing Associates - Claremont
    Results-driven sales people required to market branding concepts and exhibition space at the Black Diamonds Festival - Our product is literally flying off the shelf! read more

    PR Account Manager - Cape Town
    Traffic PR is looking for a dynamic, professional PR account manager to work on global and national brands. Applicant must have three years minimum agency experience etc. read more

    Stock Market Software - Houghton
    Educated, experienced, energetic individual needed to sell unique stock market investment software from leading data house. R300k pa(comm). read more

    Designer – Packaging and Advertising - CT – Blouberg/Table View
    Our client is looking for a talented designer with both packaging and print advertising design skills to work in-house on a range of products. read more

    Multimedia Designer/Web and Interactive - Cape Town
    We have a great opportunity for a talented digital designer to stretch both your creative front end web design skills and your back end coding skills in a fashion environment. read more

    Copywriter - Radio - Johannesburg
    Conceptualise and write live and recorded commercials, promotions, station promos, on-air competitions. Direct and understand voice-over artists, sound effects and music usage. Radio copywriting experience essential. read more

    Traffic Manager - Johannesburg
    Experienced traffic/project manager wanted for busy medium-sized agency in Johannesburg. With proven experience within an ad agency, design studio or interactive multimedia company. read more

    Operations Manager - Kensington
    Operations manager required for a busy publicity and writing company. Multi-tasker, organised, efficient, enthusiastic and good communicator. read more

    Junior Journalist - Johannesburg
    The dream opportunity to join SA’s fastest growing entertainment portal covering a broad range of music, movie, lifestyle and events news, features, reviews, exclusive content and more. read more

    Junior Account Executive - Fourways
    Client service position available immediately in a med-size, established agency, for junior AE with max 1-2 years experience to work on fast food franchise business. read more

    Marketing and Commnications - Head - Cape Town
    Exciting opportunity for globally-minded marketing professional to join dynamic, thriving, market leader in short-term insurance. Seeking senior executive to provide strategic guidance and direction for marketing and communications arena. read more

    Graphic Designer - Rivonia
    Tchbonisa need the temporary services of a graphic designer to update our corporate ID and presentation "stuff." read more

    DTP - Cape Town
    DTP for below-the-line studio. Flexi-hours, nice environment, central offices. read more

    Graphic Designer - Rivonia
    Tchbonisa is embarking on a new venture and we're looking for some creative-thinking team members to join us on the journey. Do you fit the bill? read more

    PR Account Executive - Cape Town
    PR account executive required for small Cape Town agency working across wide range of consumer retail, wine and music clients. read more

    Graphic Designer - Cape Town
    Busy, rapidly expanding online media publisher looking for junior design slave to relieve production team's load - with the hope of allowing them to see their families at least once this year. read more

     

    Noticeboards
    Live Earth concert - Call for volunteers
    [Other] The Endangered Wildlife Trust has been selected as the “green team” volunteer co-ordinator of the upcoming Live Earth concert which will take place at the Coca Cola dome on 7 July 2007 and they require volunteers to work in shifts on the day.
    Urgent call for help: missing boxes of footage
    [Other] We are urgently trying to locate the following boxes of master footage, last seen in 2004.
    More...  Submit a Noticeboard
     

    Quotes
    "The production of too many useful things results in too many useless people." - Karl Marx
    "Build a man a fire, and he'll be warm for a day. Set a man on fire, and he'll be warm for the rest of his life." - Terry Pratchett
    "A good film is when the price of the dinner, the theatre admission and the babysitter were worth it." - Alfred Hitchcock
    "The only valid censorship of ideas is the right of people not to listen." - Tommy Smothers
    "Musical compositions, it should be remembered, do not inhabit certain countries, certain museums, like paintings and statues. The Mozart Quintet is not shut up in Salzburg: I have it in my pocket." - Henri Rabaud
    More...  Submit a Quote
     

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    Email - Email any item in this newsletter.
    Comment - Comment on any item in this newsletter.




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