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Edgars partners with Ster-Kinekor
In a bid to reward loyal Edcon account holders, retailer Edgars last week announced a strategic alliance with Ster-Kinekor to launch the Edgars Club/Ster-Kinekor Movie Benefit, providing customers with lower movie ticket prices and enhanced accessibility to cinemas.
Edgars Club members will enjoy 50% off ticket prices at all Ster-Kinekor Classic and Cinema Nouveau theatres from 1 July 2007. In addition, they can expect to pay only R10.50 per ticket at all Ster-Kinekor Junction theatres.
“Edgars Club strives to reward its members with the best lifestyle benefits available on the market. We endeavour to stay relevant to our membership base, and this partnership ensures our members get the widest possible range of movies at almost double the number of theatres than before,” said Imran Patel, marketing manager of Club & Financial Services, Edcon Department Stores Division.
“We are excited about enhancing the movie experience for our Edgars Club members in light of our continuous efforts to find the best rewards for our growing base of members,” concluded Patel.
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