Branding Video

Melusi Mhlungu, We Are Bizarre's founder & chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then come back to South Africa and wring out all that he has absorbed.

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

This episode of RAPT BizTrendsTV focuses on brands in a future where digital wallets are a gamechanger as the technologies of digital identity, crypto/blockchain and artificial intelligence (AI) converge.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Who says art and science can't blend? Here is brand DNA brought to visual life - with mathematical accuracy! Join Giles Shepherd of Brand Alive and Guy Martin of Blu Prints in Episode 7 of With or Without Sugar as they chat about an exciting, unique way of crystallising, expressing and empowering brands - with real, demonstrable business performance as a result.

In the first episode of With or Without Sugar for 2017, four leading professionals in brand strategy, design and communication collect at a trendy gin bar in Johannesburg to talk about the upcoming trends that all brand professionals should be considering for the coming year - and beyond.

'Brand South Africa - undoubtedly a brand in crisis. What would you be doing to return the equity it deserves? Giles Shepherd of the Brand Alive Group chats to Angel Jones of Homecoming Revolution in the latest episode of With or Without Sugar, exploring the dichotomy of an organisation designed to persuade South Africans living abroad to return to a country with some pretty weighty issues.'.

Conventional media the world over were convinced of a Clinton win ... but specialist social media analytics firm, BrandsEye, predicted a Trump win, just as they had correctly predicted Brexit. Giles Shepherd and Gabby Cowling of the Brand Alive Group chatted to Freddie Herbst, BrandsEye's Commercial Director, about their Social Media Sentiment Analysis model in the latest episode of With or Without Sugar.

Is gender diversity in brand leadership important? What difference can it make to brand output and performance? Here is episode 3 of With or Without Sugar, chatting about this crucial subject with Dr Iain Barton, Executive Director (Business Development) for Healthcare at Imperial.

Welcome to Episode Two of With or Without Sugar! We are in London chatting to Tony Orsten - CEO off The Imaginarium Corporation - about the meaning and value of storytelling in brand communication.

'Transparent innovation' pushes Google back to the top of the BrandZ Top 100 Most Valuable Global Brands, increasing its worth to $229bn. The ability to disrupt sets apart the fastest growing brands.

Branded content has come a long way since detergent manufacturers sponsored afternoon dramas on American television thereby creating that common place television term - the soap opera. From clumsy endorsements or product placements to brands being written into the script or even taking a bigger staring role, branded content has arrived.

On Friday, 19 July, Brand Alive put on a 'launch spectacular' in Johannesburg to unveil a newly created brand within the Imperial Logistics Group. Dubbed "Resolve", the new operation merges group companies Volition and e-Logics and their associated businesses with some existing managed services capacity in the group.