Marketing & Media Video

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

In this episode of BizTrendsTV, Faith Popcorn, renowned futurist and the CEO of Faith Popcorn's BrainReserve, who has been instrumental in identifying transformative social trends and societal movements, offers critical guidance on how business leaders and global citizens can engage with a trend she calls the people's pushback.

This episode of RAPT BizTrendsTV focuses on brands in a future where digital wallets are a gamechanger as the technologies of digital identity, crypto/blockchain and artificial intelligence (AI) converge.

Born in 1994, Gen Z are the born free generation and they are redefining the world from work to play, opening challenges and opportunities that brands need to understand they want to stay relevant and thrive in the Gen Z world.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with future thinker and Flux Trends partner, Bronwyn Williams.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Bradley Pulford, VP and managing director for HP Africa, discusses HP’s leadership goals, how the company is bridging the gap between youth and education as well as the reasoning behind the Africa First Time Buyer campaign and how it came to be.

Professor Beatrys Lacquet, the director and head of Wits Plus, discusses the benefits of investing in education, the flexibility of studying a degree part-time, as well as some useful study methods and tips.

This Women’s Month, Mitcheline Williams and Claire Voges, both Student Wellness Managers at IIE Rosebank College, discuss the increased focus on mental health in both the education environment and the workplace, as well as the impact that Covid-19 has had on general wellness, and the particularly challenging times women are facing.

Everlytic’s second TV commercial in the humorous “Should have been an email” series has been launched. It shows just how wrong marketing can go when you don’t have the data to understand your audience or the platforms to execute effective personalised communication. Your marketing initiatives could be sooooo close, yet so far. Don’t be that marketer – get personal with Everlytic and the opportunities that email marketing brings. Get in touch to learn more:...