Optimisation | Bizcommunity

Optimisation | Bizcommunity

News

AI is optimising for ad fraud… because you told it to

Artificial Intelligence

AI is optimising for ad fraud… because you told it to

JG Bezuidenhout, Issued by Offernet 1 day

2026 Africa supply chain awards spotlight logistics innovation

Logistics & Transport

2026 Africa supply chain awards spotlight logistics innovation

1 day

Musa Kalenga, CEO, Brave Group asks what happens to agency fees when AI halves the hours? (Image source: © 123rf )

Marketing & Media

How AI is challenging traditional agency billing models and defining value

Musa Kalenga 1 day

Competing with giants: How local brands can win in a high-budget digital landscape

Digital

Competing with giants: How local brands can win in a high-budget digital landscape

Issued by Traffic Brand 2 days

Women shaping AI global creative work from South Africa

Women's Month

Women shaping AI global creative work from South Africa

Issued by Brandtech+ 2 days

You killed the medium, Bro: Why audio’s next chapter demands more than a podcast strategy

Podcasts

You killed the medium, Bro: Why audio’s next chapter demands more than a podcast strategy

Marcel Swain, Issued by Dentsu 20 Aug 2026

Secunda CTL is a synthetic fuel plant owned by Sasol at Secunda, Mpumalanga. It uses coal liquefaction to produce petroleum-like synthetic crude oil. Image credit: , , via Wikimedia Commons

Sustainability

Sasol’s 30% emission drop plan is not all smoke and mirrors

20 Aug 2026

3 Shifts that will translate manufacturing potential into sustainable growth for Africa

Manufacturing

3 Shifts that will translate manufacturing potential into sustainable growth for Africa

Vanessa de Villiers and Veronica Lukwago 19 Aug 2026

In a first, the Best Digital agency Award at Bookmarks was shared between two agencies: Accenture Song (pictured) and Ogilvy (Image: @Bizcommunity)

IAB Bookmarks Awards

#Bookmarks2026 | It's a first! Best Digital Agency awarded to two agencies

14 Aug 2026

Why network coverage alone is no longer enough for Africa

Telecoms & Networks

Why network coverage alone is no longer enough for Africa

Toni Pellegrino 6 Aug 2026

The answer economy is the best news challenger brands have had in a decade, says Jessica Jacobs, MD for Northern Europe and DACH at Incubeta (Image supplied)

Artificial Intelligence

The answer economy just doesn't care; 3 ways to move to AEO

Jessica Jacobs 5 Aug 2026

Moment secures R364m to strengthen Africa-wide payments network

Funding

Moment secures R364m to strengthen Africa-wide payments network

4 Aug 2026

Source: Supplied. Shameer Chothia is the principal consultant at Momentum Consultants and Actuaries.

Finance

Beyond tax-free pensions: Rethinking retirement income in South Africa

Shameer Chothia 4 Aug 2026

Source: Pexels.

Property

Beyond backup power: How SA's commercial property sector is rethinking energy

3 Aug 2026

Digital

How a global consumer brand is evolving the digital platform behind its distributor network

Issued by Bluegrass Digital 3 Aug 2026

#WPRD2026 | Trust, not traffic: What Nigeria's AI reckoning teaches South African communicators

World PR Day

#WPRD2026 | Trust, not traffic: What Nigeria's AI reckoning teaches South African communicators

Covenant Nsa 30 Jul 2026

Retail’s next profit lever isn’t on the shelf

Trends

Retail’s next profit lever isn’t on the shelf

28 Jul 2026

Sapics conference highlights African supply chain priorities

Supply Chain

Sapics conference highlights African supply chain priorities

28 Jul 2026

Why a leading South African bank has advertised on BusinessTech for a decade

Online Media

Why a leading South African bank has advertised on BusinessTech for a decade

Issued by Broad Media 24 Jul 2026

Has digital marketing become too optimised to be memorable?

Digital

Has digital marketing become too optimised to be memorable?

Issued by Penquin 15 Jul 2026

Beyond data: Why growth is still human-led

Digital

Beyond data: Why growth is still human-led

Tafadzwa Penny, Issued by Machine_ 23 Jul 2026

Formula One driver Carlos Sainz fronts campaigns for L’Oréal Paris, including the Elvive haircare range, as well as the L'Oréal Men Expert skincare and antiperspirant lines. Image credit:

Aesthetic Medicine

Men’s wellness spending reshapes grooming into a high-growth market

17 Jul 2026

The Interactive Advertising Bureau South Africa (IAB SA) has announced the finalists for the 2026 Bookmark Awards (Image supplied)

Digital

#Bookmarks2026 | All the IAB South Africa 2026 Bookmark Awards finalists

17 Jul 2026

Wouter Jordaan, partner and principal environmental scientist at SRK Consulting – and also a director of SRK Consulting Congo

Mining

Decarbonisation is key to DRC mining as carbon tax looms

Issued by SRK Consulting 17 Jul 2026

Source: Pexels.

Construction & Engineering

Embedding carbon management into construction contracts: What SA needs to know

Joe Whittle 17 Jul 2026

68% of Google searches now end without a click, how ZA companies win back traffic with AI visibility

Artificial Intelligence

68% of Google searches now end without a click, how ZA companies win back traffic with AI visibility

Issued by Woww 16 Jul 2026

Simone Zanetti challenged marketing leaders to rethink AI in the age of synthetic attention at Marketing Café 2026

Higher Education

Simone Zanetti challenged marketing leaders to rethink AI in the age of synthetic attention at Marketing Café 2026

Issued by Zanetti AI Institute 27 Mar 2026

RollerAds launches a full-cycle ad platform with traffic, offers, and monetisation in one workspace

Digital

RollerAds launches a full-cycle ad platform with traffic, offers, and monetisation in one workspace

Issued by PRNEWS 15 Jul 2026

365 Digital appointed authorised Google Ads sales representative across 4 African markets

Advertising

365 Digital appointed authorised Google Ads sales representative across 4 African markets

Issued by 365 Digital 15 Jul 2026

Karl Haechler, CEO, Burson Africa, says being visible in an AI-generated answer is not the same as being believed (Image supplied)

World PR Day

#WPRD2026 | Visibility without credibility is just exposure without influence

Karl Haechler 14 Jul 2026

The report coincides with World PR Day. Source: Muck Rack.

World PR Day

#WPRD2026 | Muck Rack finds journalists are harder to reach despite AI advances

Karabo Ledwaba 14 Jul 2026

SA's multi-billion telecom upgrades risk AI setback, report warns

Telecoms & Networks

SA's multi-billion telecom upgrades risk AI setback, report warns

13 Jul 2026

What it will take to secure digital education for Gen Alpha

Education

What it will take to secure digital education for Gen Alpha

Doros Hadjizenonos 10 Jul 2026

Sustainability at Isanti Glass: Verified through Section 12L

ESG & Sustainability

Sustainability at Isanti Glass: Verified through Section 12L

Issued by Isanti Glass 10 Jul 2026

Source: Supplied. Gavin Hall, managing Ddirector of Interroll South Africa.

Construction & Engineering

After 28 years, Interroll says local expertise still wins in South Africa

9 Jul 2026

Banks have a massive digital opportunity hiding in plain sight

Banking

Banks have a massive digital opportunity hiding in plain sight

Issued by Location Bank 8 Jul 2026

Edgars to open 50 new South African stores after 3-year turnaround

Retailers

Edgars to open 50 new South African stores after 3-year turnaround

7 Jul 2026

The dashboard is not the problem. Our definition of success Is

Marketing

The dashboard is not the problem. Our definition of success Is

Wayne Tigere, Issued by Dentsu 7 Jul 2026

The rise of the high-impact media planner

Media

The rise of the high-impact media planner

Marvin Kgasoane, Issued by The Up&Up Group 3 Jul 2026

It’s not about timing the feed. It’s about time in the feed

Digital

It’s not about timing the feed. It’s about time in the feed

Mathabatha Sexwale, Issued by Brave Group 3 Jul 2026

Fake software websites used to spread remote access malware, warns Kaspersky

Cybersecurity

Fake software websites used to spread remote access malware, warns Kaspersky

3 Jul 2026

Source: Supplied. Charles Coetzee, buildings & C&SP lead for sub-Saharan Africa at Schneider Electric.

Construction & Engineering

Smart buildings, old systems: the hidden control-room crisis today

Charles Coetzee 2 Jul 2026

Source: Pexels/Illustrative image. Chief executive officer of SOEW, Andre Smith has raised concerns over the suspension of measures aimed at restricting substandard electrical cable imports.

Construction & Engineering

SOEW: Huge blow to local industry as cable import controls are suspended

2 Jul 2026

What Codegarden 2026 reveals about the future of content, AI and digital experience

Internet

What Codegarden 2026 reveals about the future of content, AI and digital experience

Issued by Bluegrass Digital 1 Jul 2026

MO Agency releases SA's most extensive AI Visibility study of LLM band recommendations by industry

Artificial Intelligence

MO Agency releases SA's most extensive AI Visibility study of LLM band recommendations by industry

Issued by MO Agency 1 Jul 2026

Why ChatGPT ads could become the most important advertising channel since Google

Advertising

Why ChatGPT ads could become the most important advertising channel since Google

Issued by PRNews OU 30 Jun 2026

Young UP researchers develop citrus-based supplement to fight diabetes and obesity

Medical Research

Young UP researchers develop citrus-based supplement to fight diabetes and obesity

Issued by University of Pretoria 30 Jun 2026

Fandom as algorithmic fuel: How AI is killing traditional marketing

Marketing

Fandom as algorithmic fuel: How AI is killing traditional marketing

Mathabatha Sexwale, Issued by Brave Group 29 Jun 2026

South African businesses are rethinking the true cost of office space

Interior Design

South African businesses are rethinking the true cost of office space

Issued by Trend Group 26 Jun 2026