Market segmentation | Bizcommunity

Market segmentation | Bizcommunity

News

Shoprite delivers 7.1% revenue growth amid festive deflation with customer-first strategy

Banking & Finance

Shoprite delivers 7.1% revenue growth amid festive deflation with customer-first strategy

3 Mar 2026

Bibi Cash & Carry opens flagship store in Phuthaditjhaba, Free State

Franchising

Bibi Cash & Carry opens flagship store in Phuthaditjhaba, Free State

5 Aug 2024

Exploring SanParks’ 30-year eco-tourism and commercialisation journey

Tourism

Exploring SanParks’ 30-year eco-tourism and commercialisation journey

22 May 2024

SAMRA Annual Conference 2024 – Meet our guest speaker lineup of industry thought leaders in research

Research

SAMRA Annual Conference 2024 – Meet our guest speaker lineup of industry thought leaders in research

Issued by SAMRA 14 May 2024

Nedbank, PALS partnership boosts new-era farming with Next Level Training

Agriculture

Nedbank, PALS partnership boosts new-era farming with Next Level Training

15 Mar 2024

Advertising

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

Steering FMCG growth with GIS insights

Digital

Steering FMCG growth with GIS insights

Issued by AfriGIS 30 Jan 2024

In a struggling economy, market to Millennials or miss out

Retail

In a struggling economy, market to Millennials or miss out

Bertie Jacobs, Issued by North-West University (NWU) 13 Oct 2023

Mike Smollan, Chief Growth Officer at Smollan

Retail Marketing

How trade marketing can be a win-win solution for B2B and B2C

Mike Smollan 16 Aug 2023

Zeitgeist - market-first real-time tool for predicting concept and conversations trends

Digital

Zeitgeist - market-first real-time tool for predicting concept and conversations trends

Issued by Dentsu 26 Jan 2023

Jaen Beelders, Director and Head of Analytics Business Stream at 21st Century

Skills Development & Training

7 skills every HR professional needs to succeed in the world of work - Part 1

Jaen Beelders and Elmen Lamprecht 29 Sep 2022

#LunchtimeMarketing: Why is TikTok winning at consumer market segmentation?

#LunchtimeMarketing

#LunchtimeMarketing: Why is TikTok winning at consumer market segmentation?

19 Aug 2022

#LunchtimeMarketing: Improving customer segmentation

#LunchtimeMarketing

#LunchtimeMarketing: Improving customer segmentation

12 Aug 2022

Branding

Brand Finance names SA's most valuable brands with MTN ranked no.1

8 Apr 2022

How to stand out in a challenging market

OOH

How to stand out in a challenging market

Mike de Charmoy 10 Nov 2021

#TheFutureofMeasurement: Part 2: A world without cookies? What next?

Digital

#TheFutureofMeasurement: Part 2: A world without cookies? What next?

Andrew Smit & Jade Arenstein 14 Apr 2021

Develop products and market them with women in mind

Retail Marketing

Develop products and market them with women in mind

Kerry Thomas 25 Aug 2020

Digital transformation in Africa

ICT

Digital transformation in Africa

Mark Walker 17 Mar 2020

Screengrabs from the ad.

Advertising

#OrchidsandOnions: Now it's Hyundai's turn

Brendan Seery 28 Jan 2020

South Africans stick to icon brands in an increasingly complex consumer landscape

Research

South Africans stick to icon brands in an increasingly complex consumer landscape

Sarina de Beer, Issued by ASK AFRICA 12 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

Marketing

The Goldilocks role of targeting in evidence-based marketing

Leigh Andrews 7 Nov 2019

Target Group Index research achieves phenomenal year-on-year revenue growth

Research

Target Group Index research achieves phenomenal year-on-year revenue growth

Maria Petousis, Issued by ASK AFRICA 24 May 2019

How to hyper-personalise your digital communications

ICT

How to hyper-personalise your digital communications

Ross Sibbald 16 May 2019

#BizTrends2019: Business excellence in Africa relies on customer centricity

Trends

#BizTrends2019: Business excellence in Africa relies on customer centricity

Sarina de Beer 9 Jan 2019

Pierre Durand, Momentum Consult chief operating officer

Trends

#BizTrends2019: Getting back to basics

Pierre Durand 7 Jan 2019

Dali Tembo, managing director of Instant Grass International.

Trends

#BizTrends2019: The year we rethink segmentation

Dali Tembo 15 Jan 2019

Developing a tourism marketing plan in a changing world

Tourism & Travel

Developing a tourism marketing plan in a changing world

Dr. Peter E. Tarlow 6 Sep 2018

Consumer research in Zimbabwe expanded

Advertising

Consumer research in Zimbabwe expanded

23 Jul 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Research

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

mike broom 12 Apr 2018

Key trends in email marketing 2018: What you didn't know about this tried and tested channel

Trends

Key trends in email marketing 2018: What you didn't know about this tried and tested channel

Grant Fleming 27 Mar 2018

Direct mail growing in the US: Does it mean South Africa will follow?

Direct Marketing

Direct mail growing in the US: Does it mean South Africa will follow?

Daniel de la Rey, Issued by On the Dot 13 Nov 2017

How the traditional automotive industry is shifting gears

AutoTech

How the traditional automotive industry is shifting gears

4 Sep 2017

#DigitalMarketing: Digital trends in 2017

Focus on Digital Marketing

#DigitalMarketing: Digital trends in 2017

25 Jul 2017

Hospitality

Radisson Blu Hotel CPT names Marnie Delaney-Parker as its new director of sales and marketing

27 Jun 2017

Experian SA MD Simon Russell © Monnas Photography.

Research

Cementing the Mosaic of customer experience with Experian

Leigh Andrews 20 Apr 2017

Research

SEMs to replace LSMs over next two years

13 Apr 2017

Marketing

From credit-worthy to target-worthy: How predictive scoring is being used in marketing

Luke Turnbull 26 Sep 2016

Call for papers for 17th PAMRO conference

Research

Call for papers for 17th PAMRO conference

6 Jun 2016

Angola the hot potato

Research

Angola the hot potato

Graeme Pitt 2 Mar 2016

Milpark Education's School of Investment and Banking reviews the retail banking sector in Africa

Banking

Milpark Education's School of Investment and Banking reviews the retail banking sector in Africa

Issued by Milpark Education 17 Dec 2015

PAMRO meeting on Media Research for One Continent

Media

PAMRO meeting on Media Research for One Continent

9 Apr 2015

Creating revenue off news and entertainment

Media

Creating revenue off news and entertainment

Shane Radford 19 Aug 2014