Peter Langschmidt | Bizcommunity

Peter Langschmidt | Bizcommunity

News

Peter Langschmidt. Source: Supplied.

Publishing

The PRC launches digital currency based on Google analytics

4 Nov 2022

Media

All the winners of the Most Awards 2022!

9 Sep 2022

Source © Tailor Brands The Publisher Research Council's new readership currency READ2021 (REader Audience Data) has been released

Research

PRC releases new readership currency, Read2021

19 Aug 2022

SEM lifestyle indicator shows media planning acceptance

Research

SEM lifestyle indicator shows media planning acceptance

10 Jun 2021

Collaborative tool launched for advertising and media decision-makers

Marketing & Media

Collaborative tool launched for advertising and media decision-makers

30 Nov 2020

PAMS2019 provides true measure of SA's top income earners

Remuneration & Payroll

PAMS2019 provides true measure of SA's top income earners

17 Jun 2020

Photo by Kaboompics .com from .

Research

Value of printed advertising inserts to drive retail sales reaffirmed

15 Jun 2020

Photo by Dhyamis Kleber from .

Research

PRC introduces geo-segmentation in the form of the Neighbourhood Lifestyle Index

30 Apr 2020

Image source: Gallo/Getty Images.

Research

Highlights from Pams 2019 results

22 Apr 2020

Image credit: engin akyurt on .

Digital

Publisher sites news consumption soars as readers search for truth on coronavirus

Josephine Buys 3 Apr 2020

Josephine Buys and Peter Langschmidt of the PRC at Cape Town's Inner City Ideas Cartel on 19 November 2019. Image: Leigh Andrews

Research

The PRC on why the future of data is fusion

Leigh Andrews 19 Nov 2019

Image credit: Matthew Guay on Unsplash.

Research

Digital, print media deliver the best ROI - finds new Nielsen study

23 Jul 2019

Josephine Buys is the new CEO of the Publisher Research Council (PRC). Image supplied.

Research

Josephine Buys has been appointed PRC's new CEO

9 Apr 2019

Survey shows that new media structures are being embraced by industry

Research

Survey shows that new media structures are being embraced by industry

20 Mar 2019

Reading delivers the proven best advertising ROI

Research

Reading delivers the proven best advertising ROI

Peter Langschmidt 5 Nov 2018

PRC and Nielsen launch Fusion 101

Research

PRC and Nielsen launch Fusion 101

28 Sep 2018

#BizTrends2018: 18 trends for 2018

Trends

#BizTrends2018: 18 trends for 2018

Louise Marsland 10 Apr 2018

PRC releases Pams that measures reading across multiple platforms

Research

PRC releases Pams that measures reading across multiple platforms

15 Feb 2018

Pams: Fusing the future

Research

Pams: Fusing the future

Danette Breitenbach 15 Feb 2018

Quality content is key to advertising success irrespective of reading platform

Research

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

#BizTrends2018: The near future of data fusion

Trends

#BizTrends2018: The near future of data fusion

Peter Langschmidt 8 Jan 2018

Peter Langschmidt, the PRC’s lead research consultant.

Research

The Establishment Survey, a foundation for a brave new world

Danette Breitenbach 6 Oct 2017

Research indicates multiple reading occasions reduces cost per thousand

Research

Research indicates multiple reading occasions reduces cost per thousand

27 Sep 2017

RIP Paul Wilkins

Media

RIP Paul Wilkins

27 Jun 2017

Image supplied.

Research

Industry invited to discuss Establishment Survey, SEMs, READ studies, role of PRC

22 Jun 2017

Research

Consumers less distracted when reading newspapers or magazines

15 May 2017

Research

SEMs to replace LSMs over next two years

13 Apr 2017

Dejan Bozic © –

Research

Publisher Research Council launches Establishment Survey

4 Apr 2017

PAMS research out in October

Research

PAMS research out in October

14 Mar 2017

Publisher Research Council sets research programme for 2017

Research

Publisher Research Council sets research programme for 2017

21 Feb 2017

A new socio-economic segmentation system for the South African media industry

Research

A new socio-economic segmentation system for the South African media industry

Issued by Kantar 30 Aug 2016

Digital industry survey means more effective audience profiling

Digital

Digital industry survey means more effective audience profiling

Leigh Andrews 15 Mar 2016

Andrea Mitchell

Digital

DigiChat with Andrea: Online audience measurement in South Africa

Andrea Mitchell 22 May 2014

Independent media research: Gordon asks some tough questions

Research

Independent media research: Gordon asks some tough questions

13 Dec 2013

SAARF's way forward

Research

SAARF's way forward

6 Dec 2013

Attila Bernariusz

Digital

Digital advertising reaches critical mass in SA

Attila Bernariusz 26 Aug 2013

Digital

SA internet users grew by over 2 million in last 12 months says DMMA

Issued by IAB South Africa 13 Aug 2013

SA internet users grow by over 2 million

Research

SA internet users grow by over 2 million

25 Jul 2013

What's in The Media's May edition?

Magazines

What's in The Media's May edition?

7 May 2013

Advertising

Quantum leap at AMASA September meeting

1 Sep 2009

Advertising

Getting more from your research stats

Virginia Hollis 1 Oct 2008