Results for Mariette du Toit-Helmbold

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Preparing for a post-Covid-19 era in the tourism industry
Preparing for a post-Covid-19 era in the tourism industryArticle

Our world has been turned upside down by the Covid-19 coronavirus outbreak. It calls for innovation and smart solutions as we brace ourselves for the economic and social impact of the outbreak and the much needed social isolation...

Mariette du Toit-Helmbold 25 Mar 2020

Travel blogger Meruschka Govender, aka MzansiGirl has passed away
Travel blogger Meruschka Govender, aka MzansiGirl has passed awayArticle

Meruschka Govender, aka MzansiGirl, has passed away at the age of 38...

17 Jan 2019

Image by Natalie Roos. Source:
The future of travel is femaleArticle

If you want your destination or tourism business to grow, you need to understand the female traveller... she often calls the shots when it comes to making travel decisions and is driving the growth in tourism...

Mariette Du Toit-Helmbold 2 May 2018

Marketing SA food and wine tourism to international travellers
Marketing SA food and wine tourism to international travellersArticle

Minister Derek Hanekom will open the inaugural "The Business of Wine and Food Tourism" where he'll be presenting the first-ever national wine tourism strategy...

25 Jul 2016

[BizTrends 2016] The connected travel experience takes centre stage
[BizTrends 2016] The connected travel experience takes centre stageArticle

Travel continues to outperform other sectors despite uncertain global economic growth, rising geopolitical unrest, volatile oil prices and rising interest rates...

Mariette du Toit-Helmbold 13 Jan 2016

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SA Tourism should use opportunities in US market - expertArticle

South Africa can benefit from the American travel industry by looking online to reach this internet-savvy market...

Carin Smith 30 Dec 2015

Mobile dominates at World Travel Market Africa
Mobile dominates at World Travel Market AfricaArticle

Mobile first is no longer just nice to have. This was the sentiment at the recent World Travel Market Africa, a trade show and conference for African tourism...

21 Apr 2015

Stellenbosch to host bloggers again
Stellenbosch to host bloggers againArticle

Stellenbosch is again to play host to some of the world's most influential bloggers as part of its destination marketing campaign, Stellenbosch Experience...

20 Apr 2015

Stellenbosch marketers share insights from ITB Berlin
Stellenbosch marketers share insights from ITB BerlinArticle

Stellenbosch recently returned from a trip to ITB Berlin, the biggest tourism trade show in the world, with learnings to share with the industry...

17 Mar 2015

Blog-focused conference sessions successful
Blog-focused conference sessions successfulArticle

The inaugural World Travel Market (WTM) Africa, which ran from 2-3 May 2014 at the CTICC, joined forces with director of Travel Bloggers Unite, Oliver Gradwell to share key insights at two special blog-focused conference sessions.

13 May 2014

#Stellenblog kicks off digitally
#Stellenblog kicks off digitallyArticle

The experiential #Stellenblog blogger campaign kicked off with a digital bang on 5 May 2014, when the pioneering Stellenbosch American Express Wine Routes caused quite a stir on social media networks with some of the most influential international and national bloggers uncovering and digitally sharing the secrets and stories of South's Africa's oldest and foremost wine route with the world.

8 May 2014

Wine tourism marketing initiative for StellenboschArticle

The Stellenbosch Wine Routes has launched a wine tourism marketing initiative for 2014 - the Stellenbosch Wine Experience - in collaboration with Stellenbosch 360.

21 Jan 2014

Wide range of digital media topics at Getaway Travel Blog Conference
Wide range of digital media topics at Getaway Travel Blog ConferenceArticle

Cape Town Tourism has again partnered The Getaway Travel Blog Conference to present international and local bloggers, as well as industry leaders, on a wide range of digital media topics at a day-long workshop on Saturday, 3 August 2013.

31 Jul 2013

Cape Town Tourism, Wesgro represent at ITB 2013
Cape Town Tourism, Wesgro represent at ITB 2013Article

As in previous years, Cape Town Tourism and Wesgro are representing the region's tourism industry at ITB. Staying relevant by keeping up with future trends is a key focus at this year's ITB tourism trade show in Berlin, set to draw some 170,000 visitors between 6 and 10 March 2013.

7 Mar 2013

Cape Town's CBD a favourite global destinationArticle

After a successful 19th annual Mining Indaba and with preparations to host dignitaries for the Opening of Parliament underway, Cape Town's CBD is fast becoming a leading destination for business and leisure tourism.

27 Feb 2013

Cape Town's inner city attracts a new, multi-layered tourism market
Cape Town's inner city attracts a new, multi-layered tourism marketArticle

Located in the historic heart of Cape Town, on the thriving pedestrian precinct of St George's Mall, Taj Cape Town is perfectly positioned to meet the needs of a growing number of travellers who want to experience an emotional connection with the historical and cultural core of a city.

25 Oct 2012

TripAdvisor and NightsBridge sign partnership
TripAdvisor and NightsBridge sign partnershipArticle

An innovative partnership between NightsBridge, Africa's leading online distributor of rooms for B&Bs, guest houses, boutique hotels and lodges, and TripAdvisor, the world's largest travel site, was announced in Cape Town recently. The partnership will encourage guest reviews and integrate TripAdvisor content into the NightsBridge real-time accommodation booking and front-desk reservation system used by nearly 3 000 independent property owners in 13 countries.

21 Sep 2012

Seasonality the biggest threat to Cape Town tourismArticle

Cape Town Tourism recently released a winter occupancy survey for April and May 2012 in which 83 accommodation members, evenly distributed across the Cape Metropole, took part. The survey examined occupancy levels and spend for the period and results reveal that the average occupancy rate for April 2012 was 50.28%, whilst for May 2012, it was 39.10%. 51.2% of the responding accommodation establishments noted an increase in their year-on-year occupancy levels for the April to May 2012 period and 40.5% of members observed an increase in their average room rate for the period compared to the same time the previous year.

12 Jul 2012

German and Dutch appetite for travel to Cape Town continues to growArticle

Arrivals from Germany to South Africa continue to grow and this is encouraging news from Cape Town Tourism's representative in Germany, Barbara Zieme of Akomsa. Last year, arrivals from Germany grew by 9.3% and by the end of February this year, arrivals were 7.8% up on February 2011.

22 Jun 2012

Cape Town to host World Air Transport Summit
Cape Town to host World Air Transport SummitArticle

The International Air Transport Association (IATA) has chosen Cape Town to host the 69th IATA Annual General Meeting (AGM) and World Air Transport Summit (WATS) from 2-4 June 2013. The event will draw top leadership from the global air transport industry to Cape Town's International Convention Centre next year.

13 Jun 2012

National Geographic to promote Cape Town, Durban tourism
National Geographic to promote Cape Town, Durban tourismArticle

An integrated marketing campaign will see Cape Town and Durban feature across all National Geographic platforms for a period of 14 months between April 2012 and June 2013. This follows an agreement between the publisher and the cities to promote South Africa's urban tourism offerings.

12 Apr 2012

Cape Town Diamond Museum opens at WaterfrontArticle

The Cape Town Diamond Museum has opened its doors to the public in the newly upgraded Clock Tower precinct at the Waterfront. It is the only museum of its kind in Cape Town and the first to pay homage to the extraordinary story of the South African diamond industry.

12 Dec 2011

Fleur de Cap announces top 10 restaurant winners
Fleur de Cap announces top 10 restaurant winnersArticle

From its inaugural Top 100 Places to Eat in Cape Town competition, Fleur du Cap has announced its Top 10 restaurants, which were honoured at an awards ceremony held on Sunday 6 November 2011 at the Taj Hotel. This is reportedly the first time a restaurants awards programme celebrates only Cape Town restaurants. It includes a broad range of places to eat, not just the fine dining establishments.

8 Nov 2011

Cape Town wants to shed its 'pricey' tag
Cape Town wants to shed its 'pricey' tagArticle

The Western Cape is trying to overturn global perceptions that it's an expensive destination and does not offer value for money, according to Mariette Du Toit-Helmbold, chief executive of Cape Town Tourism.

17 Oct 2011

Getaway launches travel blogging conferenceArticle

Getaway, the South African travel magazine, will hosts the first Getaway Travel Blog Conference at the Grand Daddy Hotel, Cape Town, on 5 November, 2011. The aim of the conference is to "show wannabe online travel writers how to become 'expert travel bloggers in a day'."

14 Oct 2011

Cape Town tourism will only recover in 2014Article

Cape Town Tourism CEO, Mariette du Toit-Helmbold, has said that the R14 billion Cape Town tourism industry, which employs just short of 300 000 staff, will only recover in 2014 with an estimated total loss of R1.5 billion between 2008 and 2014, with zero job creation, hotels and restaurants running empty and some being forced to close down.

29 Sep 2011

Cape Town hosts eTourism Africa Summit, Joburg in running for One Young WorldArticle

South African cities are hotting up in the international event arena, as Cape Town hosts the fourth annual eTourism Africa Summit at the Cape Town International Convention Centre from 15-16 September 2011 and Johannesburg is one of two finalists to host the 2012 One Young World.

18 Aug 2011

Cape Town finalist in World Design Capital 2014
Cape Town finalist in World Design Capital 2014Article

From a team of 56 hopefuls, Cape Town now stands alongside two other world cities, Dublin and Bilbao, in the race to earn the World Design Capital 2014 title, which will be announced on 26 October 2011.

22 Jun 2011

Unpacking the CPA for the hospitality industryArticle

A workshop held by Cape Town Tourism, in partnership with FEDHASA, last week aimed to interpret the Consumer Protection Act (CPA) with relevance to hospitality businesses. The panel of speakers revealed that, amongst other things, businesses would need to ensure that their communications are sound and their marketing practices non-intrusive in order to keep on the right side of consumer law.

31 May 2011

Tourism celebrates Kirstenbosch win
Tourism celebrates Kirstenbosch winArticle

Kirstenbosch has done it again - winning yet another gold medal, its 31st - at the Chelsea Flower Show in the UK. Let's celebrate.

25 May 2011

Joint tourism marketing agreement to maximise developmentArticle

During Indaba weekend in Durban, the city tourism authorities of Johannesburg, Cape Town and Durban met to initiate a joint city marketing agreement between the three cities to collaborate on maximising tourism development and marketing and go beyond the traditional to challenge compartmentalised marketing thinking.

10 May 2011

R1.4 billion tourism prize for Table Mountain success
R1.4 billion tourism prize for Table Mountain successArticle

An independent impact report has predicted a R1.4 billion annual tourism bonanza for South Africa if Table Mountain is named one of the New 7 Wonders of Nature.

20 Apr 2011

Cape Town tourism survey shows positive results
Cape Town tourism survey shows positive resultsArticle

Cape Town Tourism has revealed the results of its 2010/2011 Summer Tourism Survey, based on polls of member organisations, attractions, services and visitors between December 2010 and February 2011.

30 Mar 2011

Fit for the future: The 4th E-Tourism Africa Summit launched in Cape Town
Fit for the future: The 4th E-Tourism Africa Summit launched in Cape TownArticle

The 4th Annual E Tourism Africa Summit was launched today, 16 March, in Cape Town at the quarterly Joint Association Membership Meeting (JAMM) of Cape Town Tourism, FEDHASA Cape, SAACI and SATSA Western Cape.

16 Mar 2011

ITB 2011: Part 2 - Key trends and learnings for Cape Town
ITB 2011: Part 2 - Key trends and learnings for Cape TownArticle

Social media and new technology once again took centre stage at the world's largest trade show ITB in Berlin between 9 and 11 March 2011.

Mariette du Toit-Helmbold 15 Mar 2011

ITB 2011: Part 1 - key trends and learnings for Cape Town
ITB 2011: Part 1 - key trends and learnings for Cape TownArticle

ITB Berlin is the world's leading travel trade show with some 100 000 trade visitors and more than 60 000 members of the public that will visit the show between 9 and 13 March 2011.

Mariette du Toit-Helmbold 11 Mar 2011

Cape Town's egg man in Guinness World Record attemptArticle

Cape Town's egg man, Gregory da Silva, whose egg headdress consists of thousands of egg shells as well as African symbols, is going to Italy to attempt to break the Guinness World Record for the largest egg hat.

9 Mar 2011

Latest tourism figures reflect changing travel landscape
Latest tourism figures reflect changing travel landscapeArticle

Statistics SA has released tourism figures for December 2010 and the results point to a shift in traditional source markets, with some serious growth in Asian-Pacific visitors.

4 Mar 2011

Cape Town is a challenger brand
Cape Town is a challenger brandArticle

Speaking at a Cape Town Tourism Brand Workshop held on 17 February 2011 at the Freeworld Coating Design Centre, Cape Town Tourism's CEO, Mariette du Toit-Helmbold said, "We are an emerging player in a league with Melbourne, Rio de Janeiro and Barcelona. We represent possibility, inspiration, freedom, freshness, transformation and a vision for the future routed in an interesting and imperfect past. We speak to the heart."

1 Mar 2011

Earth Fair Food Market opens in Cape Town central
Earth Fair Food Market opens in Cape Town centralArticle

The Earth Fair Food Market @ St Georges, an open-air fresh food market, opens on 17 February 2011 on Upper St Georges' Mall, Cape Town, offering visitors and central city dwellers a smorgasbord of fresh, organic food. It will be open every Thursday from 12.30-6.30pm.

15 Feb 2011

Proactive visitor safety plan for Cape Town
Proactive visitor safety plan for Cape TownArticle

Following the hijacking and murder of British tourist Anni Dewani in Cape Town this past weekend, Cape Town Tourism and other bodies have issued a statement regarding visitor safety for the forthcoming holiday season.

16 Nov 2010

Cape Town woos the world
Cape Town woos the worldArticle

Cape Town Tourism is attending the World Travel Market 2010 in London from 8-11 November 2010 to spread the message that Cape Town is one of the places of a lifetime, and is well on the way to becoming one of the top ten cities in the world in which to live, visit, study, work and invest.

8 Nov 2010

CT etourism summit challenges tourism industry to embrace social media
CT etourism summit challenges tourism industry to embrace social mediaArticle

Cape Town has just successfully hosted the 2010 eTourism Africa Summit (25 and 26 October) held at the CTICC. Cape Town Tourism partnered with South African Tourism to sponsor the forward-looking event.

29 Oct 2010

Cape Town Tourism builds on 2010 legacy; appoints US rep
Cape Town Tourism builds on 2010 legacy; appoints US repArticle

Statistics South Africa has officially released arrival stats for the 2010 FIFA World Cup and the report notes a marked increase in visitors from the USA and South American countries, as well as from the UK, Australia and Germany. Now Cape Town Tourism intends building on the 2010 legacy.

1 Oct 2010

International World Tourism Day focus on biodiversity - 27 September 2010
International World Tourism Day focus on biodiversity - 27 September 2010Article

Monday 27 September is World Tourism Day - a day earmarked annually by the United Nations to celebrate the benefits of tourism linked to the social, economic and environmental factors of the host country. This year's theme focuses in on the importance of biodiversity and the role of sustainable practices in future tourism developments.

23 Sep 2010

Western Cape upbeat on future eventsArticle

After South Africa's successful hosting of the World Cup, 37 association conferences have been secured for the coming years, which will contribute an estimated R719 million to the economy of the Western Cape.

9 Sep 2010

Cape Town 'heart' soccer
Cape Town 'heart' soccerArticle

Cape Town Tourism, the city's public-private partnership to drive tourism in the city, certainly impressed with its pro-active, post FIFA World Cup 2010, report back to stakeholders. Cape Town Tourism CEO Mariette du Toit-Helmbold talks to Bizcommunity.com about the local industry's strategy pre-and post world cup and why she believes disappointing occupancy levels doesn't tell the full story.

Herman Manson: @marklives 6 Aug 2010

Responsible tourism initiative champions safe sex in the Mother City
Responsible tourism initiative champions safe sex in the Mother CityArticle

"Responsible tourism is more than just a catch-word. There also has to be action. If we plan to take Cape Town forward as a leader in tourism, the tourism industry needs ongoing manifestations of real initiatives, like the Responsible Tourism Initiative that we have just launched for the 2010 FIFA World Cup."

7 Jun 2010

World Cup never a solution - Cape Town TourismArticle

"Recent news articles have favoured the sensational rather than the fact in decrying the lack of benefit felt by the poor ahead of the 2010 FIFA World Cup," said Cape Town Tourism CEO, Mariette du Toit-Helmbold, "but the FIFA World Cup was never offered as a golden solution to poverty."

1 Jun 2010

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