Cape Town to host travel blog conference

In partnership with Cape Town Tourism, the conference will present local blogosphere experts and top international bloggers who will cover a wide range of topics on travel blogging from how to get inspired, to building your brand and leveraging social media platforms.

Cape Town Tourism CEO, Mariëtte du-Toit Helmbold, will speak on Travel in the digital space and Getaway magazine editor, Cameron Ewart-Smith, will share his thoughts on How to get inspiration for your travel blog. In addition, this year's guest speakers also include international travel bloggers Keith Jenkins, Matt Long, Melvin Boecher and Nellie Huang.

Changes are significant

"The conference will share valuable travel blogging insights with the South African travel blogging community', says Ewart-Smith. "What's most exciting is that this blog conference has attracted international interest. We feel honoured to have such high-profile travel bloggers speaking at our event."

Du Toit-Helmbold says that they have seen significant changes in the way travellers research, buy and share when it comes to travel. "The online world allows for more immediate, visual sharing of travel experiences and the ability to browse destinations widely online is ideal for today's tech-savvy travellers who want as much choice as possible. Travel bloggers are the ambassadors of a new digital age in tourism, but with so much information and choice out there, they may have a challenging time enticing readers. This conference will assist them in sharpening their tools when it comes to writing and presenting user-friendly travel content."