Walking Tour of Central Cape Town cellphone app launched

The Walking Tour of Central Cape Town features quality audio and text information about dozens of tourist attractions around the city. Audio clips play automatically as the user gets in the vicinity of specific points of interest, creating a seamless dialogue as the user walks around.

Tourism Radio CEO Mark Allewell said: "Cape Town Tourism joins an elite group of tourism authorities all over the world by using our innovative technology. Coupled with their great travel content, this app gives users the opportunity to experience Cape Town from a different angle."

Cape Town Tourism CEO Mariëtte du Toit-Helmbold said: "Today's urban travellers are highly pedestrian. Not content to see and hear things from behind the windows of a tour bus, they are engaging with the streets and the people on them. Cape Town Tourism's commitment to digital marketing stands firm as we continue to unlock the destination through digital and social media platforms, including apps like this one. We think it's a perfect blend of technology and storytelling."

The Walking Tour of Central Cape Town can be downloaded from the iTunes Store for USD 0.99.