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#FutureFit Yourself: Is your customer journey a map to failure?
#FutureFit Yourself: Is your customer journey a map to failure?Article

I've done my fair share of keynote addresses and training on customer experiences and what it means to deliver exceptional brand experiences that lends itself to loyalty, customer obsession and to drive the behaviour to grow, retain and acquire new customers...

Carmen Murray 21 May 2019

Future Fit Networking Events presents the #WokeFit Event at Joe Public United
Future Fit Networking Events presents the #WokeFit Event at Joe Public UnitedArticle

The very first Future Fit Networking Events launched at Joe Public United on 20 February and it was a tremendous success with over 100 people...

Issued by Boo-Yah! 17 Apr 2019

Carmen Murray, founder of Boo-Yah!
#Bookmarks2019: The importance of digital is to be of service to humans firstArticle

Boo-Yah! founder Carmen Murray walked away with the award for the 'Best Individual Contribution to Digital' at this year's Bookmarks and explains why she believes that the importance of digital is to be of service to humans first...

Juanita Pienaar 15 Apr 2019

Image source: Gallo/Getty.
#FutureFit Yourself: Do you trust companies with your biometric data?Article

We need to go back to the basics in business and fortify our businesses in sound business practices and principles to earn and maintain the trust of our customers and to build successful, growing businesses...

Carmen Murray 3 Apr 2019

#Bookmarks2019: King James Group dominates
#Bookmarks2019: King James Group dominatesArticle

The King James Group not only took home Best Agency and its client Sanlam, Best Brand, the agency also won a whopping 32 awards at the 11th annual Bookmarks last night.

Danette Breitenbach 29 Mar 2019

#Bookmarks2019: ALL THE WINNERS!
#Bookmarks2019: ALL THE WINNERS!Article

The 11th annual Bookmark Awards, hosted at The Forum in Bryanston last night, 28 March 2019, culminated in 142 winners, all truly representative of the South African digital landscape...

Issued by IAB South Africa 29 Mar 2019

Mo Malele, a poet, content producer, entrepreneur and strategy consultant.
#FutureFit Yourself: The culture gap conundrumArticle

We can learn a lot from the Human Rights Day narrative - particularly that diversity should not be tolerated or simply managed, but rather accepted and celebrated on a grand scale...

Carmen Murray 21 Mar 2019

#FutureFit Yourself: Why diversity inclusion requires a restoration strategy
#FutureFit Yourself: Why diversity inclusion requires a restoration strategyArticle

Carmen Murray lists simple starting points for businesses to start the process of restoration...

Carmen Murray 14 Mar 2019

#FutureFit Yourself: Does your business suffer from 'marketing myopia'?
#FutureFit Yourself: Does your business suffer from 'marketing myopia'?Article

We need to recognise that the reason growth and relevance of many businesses are threatened, slowed or stopped is not only due to a saturated market but because of the failure of management...

Carmen Murray 28 Feb 2019

Top (l-r): Lerato Dumisa, Lotang Mokoena, Lusanda Worsley, Whade Williams. Bottom (l-r): Rebone Masemole, Dorcas Dube, Kate Maxwell, Abongile Silonga.
#FutureFit Yourself: Top 8 youth wonders under 30Article

Carmen Murray asked the public to vote to identify the top 8 youth wonders in South Africa under 30 and shares the results...

Carmen Murray 7 Feb 2019

Credit: Ubuntu Baba.
#FutureFit Yourself: Marnus Broodryk and attorney weigh in on Ubuntu BabaArticle

Carmen Murray talks to Roy Taberer, a patent attorney from Taberer Attorneys, Kimberleigh Stark, an actress and producer from Stark SA, Shannon McLaughlin, owner of Ubuntu Baba and entrepreneur Marnus Broodryk of SME Africa to understand the lessons we can learn from this and how can we protect our ideas better...

Carmen Murray 4 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overviewArticle

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

Boo-Yah! and Joe Public bring you The Future Fit Networking Events
Boo-Yah! and Joe Public bring you The Future Fit Networking EventsArticle

Boo-Yah! has partnered with Joe Public United to bring Future Fit Networking Events packed with fun and inspiration...

Issued by Boo-Yah! 23 Jan 2019

It's back! The crème ala crème AI Marketing Course
It's back! The crème ala crème AI Marketing CourseArticle

Boo-Yah! joined forces with The Connected Marketer in The UK to bring businesses world-class courses endorsed by The Institute of Direct and Digital Marketing (UK)...

Issued by Boo-Yah! 22 Jan 2019

#FutureFit Yourself: Stop manipulating NPS scores by incentivising your staff!
#FutureFit Yourself: Stop manipulating NPS scores by incentivising your staff!Article

Ultimately, customers have been bullied by businesses for a long time, and sad to report on this, but not much has changed...

Carmen Murray 17 Jan 2019

BizTrendsLIVE! Avoid the FOMO!
BizTrendsLIVE! Avoid the FOMO!Article

If you haven't got around to booking for the BizTrendsLIVE! yet, here's some info so you avoid FOMO...

Issued by Bizcommunity.com 15 Jan 2019

#BizTrends2019: "Bang bang, feel the pain" if you don't know what customers want
#BizTrends2019: "Bang bang, feel the pain" if you don't know what customers wantArticle

What our customers want is the biggest trend for the 21st century and for years to come. It's not about us anymore...

Carmen Murray 19 Dec 2018

BizTrendsLIVE! January 2019 speaker line up
BizTrendsLIVE! January 2019 speaker line upArticle

Bizcommunity invites you to join us as four 'Afro-futurists', all published authors, all experienced global keynote speakers and trend consultants, impart their knowledge in one intensive morning session...

Issued by Bizcommunity.com 6 Dec 2018

#FutureFit Yourself: "Voetsek," do you think I'm stupid?
#FutureFit Yourself: "Voetsek," do you think I'm stupid?Article

Consumers crave brands that are authentic. They are not stupid, and they know when you are deceiving them...

Carmen Murray 6 Dec 2018

Actress and coach, Kimberleigh Stark.
#FutureFit Yourself: The art of persuasion w/ Kimberleigh StarkArticle

Persuading a crowd, whether it's your customer, an audience at a conference, the board of directors or even a pitch to a possible client, requires the ability to make an impact with the art of persuasion and confidence...

Carmen Murray 29 Nov 2018

#FutureFit Yourself: How to choose your DMP w/ Wayne Hull
#FutureFit Yourself: How to choose your DMP w/ Wayne HullArticle

As the technology stack grows year on year, it's becoming increasingly challenging for businesses to invest in the right DMP (data management platform). According to the 2018 MarTech Landscape from 2011 to 2018, finding the signal from the noise is not just a challenge for consumers, but it seems for marketers, publishers and businesses too...

Carmen Murray 21 Nov 2018

2019 Bookmark judges are announced
2019 Bookmark judges are announcedArticle

The IAB SA has announced a panel of industry leaders who will judge the Bookmark Awards in 2019...

Issued by IAB South Africa 8 Nov 2018

Herman Singh, group executive for innovation strategy at MTN, Africa.
#FutureFit Yourself: How to make innovation great again w/ Herman SinghArticle

Carmen Murray interviews Herman Singh who unpacks the myths of disruptive innovation and explores what needs to be "spring cleaned" in our organisations to reap the blossoms of tomorrows profits...

Carmen Murray 31 Oct 2018

Youth perspectives: Pet peeves and thrills of brand content on social media
Youth perspectives: Pet peeves and thrills of brand content on social mediaArticle

It's time for the millennials to step aside, because Generation Z, the most connected generation of our time has already entered the workforce...

Carmen Murray 15 Oct 2018

Let's get phygital: How to protect yourself from the unconscious flow of data
Let's get phygital: How to protect yourself from the unconscious flow of dataArticle

We now live in an age where our physical selves live along our digital selves. What you do offline is shared online and "peacocking" has become prevalent for digital citizens of the 21st century...

Carmen Murray 9 Oct 2018

Speakers (L-R): Top - Mongezi Mtati, marketing manager, Ornico, Arthur Goldstuck, CEO of World Wide Worx, Matthew Arnold, chief engagement officer, VML. Bottom - Arye Kellman, co-founder and chief creative officer, Tilt, Gail Schimmel, CEO, ASA and Godfrey Parkin, CEO, Britefire.
#SML18: Speakers announced for Social Media Landscape Briefing 2019Article

The speakers and panellist lineup for the annual Social Media Landscape Briefing 2019, has been announced...

11 Sep 2018

Welcome to the era of the matriarch
Welcome to the era of the matriarchArticle

Faith Popcorn, the Nostradamus of marketing and most accurate futurist, called it out in her book, "Eve"olution in 2000 about how women would rise and revolutionise society. While we still have a long way to go, our society has reached a tipping point. Women are calling for gender parity, especially in previously male-dominated industries such as Stem...

Carmen Murray 8 Aug 2018

Boo-Yah! partners with the EU's 'Best of Global Digital Marketing'
Boo-Yah! partners with the EU's 'Best of Global Digital Marketing'Article

Boo-Yah!, an advisory and educational marketing services company, has announced its exclusive partnership with The Best of Global Digital Marketing, a Europe-based producer of workshops and in-house training on digital marketing...

20 Jun 2018

Do you know what it takes to build a 21st-century brand?
Do you know what it takes to build a 21st-century brand?Article

With the rise of the connected individual, marketers must re-think the way they build a brand to be future fit for the digital savvy consumers...

Carmen Murray 12 Jun 2018

Schoderer randomly running into one of his idols, German coach Jürgen Klopp, at the Facebook head office in Menlo Park, California.
#BehindtheSelfie with... Ben SchodererArticle

This #AfricaMonth, we find out what's really going on behind the selfie with Benjamin Schoderer, digital manager at KFC Africa, awarded Black Pixels for ranking as marketer of the year and brand of the year respectively in the IAB SA's 2018 Bookmarks Awards earlier this year...

Leigh Andrews 29 May 2018

Book your free seat at the IAB Digital Den with international thought leader Paul Berney
Book your free seat at the IAB Digital Den with international thought leader Paul BerneyArticle

On 16 May, The Connected Marketer founder Paul Berney will share his thoughts on how personal data is changing the relationship between brands and the connected individual...

Issued by Boo-Yah! 3 May 2018

#DigitalSummit2018: Championing diversity in digital
#DigitalSummit2018: Championing diversity in digitalArticle

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

Jessica Tennant 5 Mar 2018

Severins, Murray and De Stadler, three of this year's IAB SA Digital Summit speakers.
#IABDigitalSummit2018: The ultimate 'state of the industry' eventArticle

How will the advertising industry adapt AI at a larger scale? Can we innovate with data analysis and profiling without creeping out customers? I discussed the possibilities and explored the power of digital with three of this year's scheduled female powerhouse speakers for the fourth IAB SA Digital Summit, taking place next week on 1 March 2018 at the Theatre on the Track...

Leigh Andrews 19 Feb 2018

Boo-Yah! founder Carmen Murray launches The Connected Marketer courses in SA
Boo-Yah! founder Carmen Murray launches The Connected Marketer courses in SAArticle

Boo-Yah! is bringing a different edge to education through Future-Fit Training Courses. These masterclasses are coming to South Africa in May...

Issued by Boo-Yah! 19 Feb 2018

11 valuable lessons from 11 wonder women in digital
11 valuable lessons from 11 wonder women in digitalArticle

Carmen Murray, shines a light on some of the female trailblazers bucking the digital trend in South Africa...

Carmen Murray 14 Feb 2018

Image credit: Pixabay via .
How the thunderbolts of transformation impact the future of workArticle

With the hype around the fourth industrial revolution, AI, robotics and what this means for our careers, Carmen Murray, articulates how this impacts the future of work...

Carmen Murray 8 Feb 2018

Book the only internationally recognised qualification in mobile marketing with Boo-Yah!
Book the only internationally recognised qualification in mobile marketing with Boo-Yah!Article

Join Boo-Yah! and The Connected Marketer in May 2018 for the only industry-accredited professional qualification in mobile marketing.

Issued by Boo-Yah! 5 Feb 2018

The modern marketer is a connected one
The modern marketer is a connected oneArticle

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

Jessica Tennant 1 Feb 2018

Speakers: Musa Kalenga, Carmen Murray, Wayne Hull, Heba Sayed, Josephine Buys, Elizabeth de Stadler.
IAB SA Digital Summit speaker lineup announcedArticle

IAB SA has announced the provisional speaker lineup for the annual IAB SA Digital Summit, which takes place on 1 March 2018...

31 Jan 2018

Boo-Yah! founder Carmen Murray launches The Connected Marketer in SA
Boo-Yah! founder Carmen Murray launches The Connected Marketer in SAArticle

In the age of technology, the digital marketing and media industry continues to evolve at breakneck speed and consumers are becoming more and more technologically advanced...

Issued by Boo-Yah! 16 Jan 2018

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