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Ads24: Curating content and creating greatness for winning results
Ads24: Curating content and creating greatness for winning resultsArticle

Gayle Edmunds, head of Ads24's new Content Hub, is the worthy recipient of the 2019 Africa Science Desk Journalism Award for Science and Innovation Editor, for her facilitation of "an innovative and educational series on the impact of climate change on agriculture and food security"...

Issued by Ads24 27 Nov 2019

MCs Nina Hastie and Tats Nkonzo. Image credit: Assegai Awards.
#AssegaiAwards2019: All the winnersArticle

The 2019 Assegai Awards was recently held at The Polo Room/Inanda Club in Sandton, Johannesburg...

13 Nov 2019

Ads24s spears its first Assegai Award
Ads24s spears its first Assegai AwardArticle

Ads24 is the proud bronze winner for the 'Experiential Media' category of the Assegai Awards for their 2019 Food for Thought event, Robots vs Humans...

Issued by Ads24 12 Nov 2019

Tribes: Introducing a new way to appeal to readers
Tribes: Introducing a new way to appeal to readersArticle

In a time when consumers are spoiled for choice, brands have come to realise that for their message to be heard above the chaos of a cluttered advertising environment they need to zone into those consumers who want to listen...

Issued by Ads24 29 Oct 2019

The tribes have spoken: Unlocking new opportunities for brands
The tribes have spoken: Unlocking new opportunities for brandsArticle

In its ongoing quest to help advertisers reach the hearts and minds of its broad readership, Ads24 is pleased to introduce its 6 Dynamic Tribes...

Issued by Ads24 16 Oct 2019

Beware legacide: A lethal killer
Beware legacide: A lethal killerArticle

Legacy thinking is a common mistake in an age where business is anything but "as usual"...

Issued by Ads24 20 Sep 2019

Ads24 scoops multiple MOST Awards
Ads24 scoops multiple MOST AwardsArticle

Ads24 dominated headlines at this year's MOST Awards racking up accolades across the media owner, newspaper and marketing services categories...

Issued by Ads24 12 Sep 2019

Humans, AI and the constant march of progress
Humans, AI and the constant march of progressArticle

These days we don't have to wait long for reality to catch up with human imagination - advanced technologies and AI have helped human evolution to step up the pace considerably...

Issued by Ads24 6 Sep 2019

Ads24's Content Hub offers more value to brands and readers
Ads24's Content Hub offers more value to brands and readersArticle

By announcing the appointment of Gayle Edmunds as the head of its new Content Hub, Ads24 has fully embraced content as part of its offering to advertisers...

Issued by Ads24 26 Aug 2019

The revolution has been digitised: Technology and the future of jobs
The revolution has been digitised: Technology and the future of jobsArticle

As we shift gear into The Fourth Industrial Revolution, we're told the Fifth is already looming - with ever more tasks being commandeered by algorithms and machines. So what does this mean for jobs?...

Issued by Ads24 23 Aug 2019

AI as a tool to advance human evolution
AI as a tool to advance human evolutionArticle

Jobs won't be lost because of AI; they're merely going to change. By embracing new technologies and upskilling accordingly, leaders in the media and marketing industry can use AI to accelerate their personal and their business' evolution...

Issued by Ads24 14 Aug 2019

Becoming more human in a tech-driven world
Becoming more human in a tech-driven worldArticle

As the advertising and marketing industries experience a shift towards increased mechanisation, automation and the use of AI, humanist Brad Shorkend believes it's imperative that leaders learn to create work environments based on individualised experiences, so that brands can remain true to human values...

Issued by Ads24 2 Aug 2019

Content that resonates with readers has impact for advertisers
Content that resonates with readers has impact for advertisersArticle

With the announcement of its new content hub, which launched in July, Ads24 has made history by becoming the first South African media owner to embrace the international trend of content marketing across its titles...

Issued by Ads24 31 Jul 2019

Businesses need to overcome legacy thinking to innovate
Businesses need to overcome legacy thinking to innovateArticle

When offering sage career or life advice to angst-filled youngsters pondering their future, there's a line experienced elders like to quote - "follow your bliss"...

Issued by Ads24 24 Jul 2019

Ads24 welcomes the appointment of a new content head
Ads24 welcomes the appointment of a new content headArticle

Ads24 welcomes the appointment of Gayle Edmunds as the strategic projects editor of its new content hub...

Issued by Ads24 16 Jul 2019

While print may be dying, traditional journalism is certainly adapting
While print may be dying, traditional journalism is certainly adaptingArticle

Rachel Briant, director and head of communications at Without A Doubt agency writes about preserving the old craft and what marketers can do about it...

Rachel Briant 11 Jul 2019

Ads24's Food for Thought: Robots vs humans, the future is now
Ads24's Food for Thought: Robots vs humans, the future is nowArticle

Now in its third year, Ads24's Food for Thought is coming into its own as a notable annual opportunity to flip perceptions, fire up synapses and get industry experts thinking and talking about the forces shaping the future of business...

Issued by Ads24 18 Jun 2019

Spark Media, CEO, Gill Randall. Image supplied.
#Roots2019: Local is lekkerArticle

An effective media plan targets the mental availability of the consumer to get their attention and nudge them into action, otherwise, it is just a wasted pair of eyeballs...

Danette Breitenbach 11 Jun 2019

Debbie McIntyre, marketing and research director at Spark Media. Image supplied.
#Roots2019: Brand loyalty is deadArticle

Brands like to think that everyone loves their brand, but the harsh reality is that while they use your brand, they also use everyone else's brands...

Danette Breitenbach 11 Jun 2019

Ads24 Food for Thought 2019 debates robots vs humans
Ads24 Food for Thought 2019 debates robots vs humansArticle

This years' Ads24 Food For Thought event focused on the future of business from an AI and technology perspective and how our roles as humans are changing...

Jessica Tennant 6 Jun 2019

#ROOTS2019 mapping the more economically active South Africa
#ROOTS2019 mapping the more economically active South AfricaArticle

Set in motion with in-field interviews in March 2018, South Africa's largest quantitative community survey #ROOTS2019 is ready to be launched in June across South Africa...

Issued by Spark Media 4 Jun 2019

Netwerk24's election coverage gets the nation talking
Netwerk24's election coverage gets the nation talkingArticle

Netwerk24, Ads24's premium home for Afrikaans online journalism, proved itself a winning candidate in South Africa's 2019 elections...

Issued by Ads24 4 Jun 2019

Ads24's Kuier community: Friends, who read together, stay together
Ads24's Kuier community: Friends, who read together, stay togetherArticle

The literal translation of the word kuier is "to visit", but the actual meaning carries far more weight and is a versatile Afrikaans word...

Issued by Ads24 14 Mar 2019

Ads24 Sunday Sundaes: A winning campaign
Ads24 Sunday Sundaes: A winning campaignArticle

Merissa Himraj is the winner of Ads24's "What Type of Sunday Sundae Are You?" competition. Himraj won a break for two people to the Wilderness in the Western Cape...

Issued by Ads24 10 Dec 2018

All the goodness of Sunday with a cherry, chocolate sprinkles, jellytots (and more) on top
All the goodness of Sunday with a cherry, chocolate sprinkles, jellytots (and more) on topArticle

The Sunday paper has a longstanding tradition of being an important part of a complete weekend. The tradition continues as new generations inherit the habit from their elders, but with the choice of being able to digest their particular news flavour in print or on digital platforms...

Issued by Ads24 12 Nov 2018

There's nothing vanilla about Sundays with Ads24
There's nothing vanilla about Sundays with Ads24Article

Whether your tastes range to dark chilli and chocolate, or you prefer to keep it lighter with jelly and custard, Ads24's series of Sunday Sundae's activations, which kicked off at The MediaShop on Tuesday last week, aims to show that there's nothing vanilla about Sundays...

Issued by Ads24 31 Oct 2018

#FairnessFirst: How sending girls to school changes the economy
#FairnessFirst: How sending girls to school changes the economyArticle

Ever thought the answer to breaking the country's poverty cycle was as simple as improving basic education for females? Economist Dr Dawie Roodt explained the implications at last week's Ads24 Food for thought session...

Leigh Andrews 12 Oct 2018

Nick Binedell directing Clem Sunter, Dawie Roodt and Mondli Makhanya in conversation, at Ads24's Food For Thought.
The benefits of being a 'business fox' when scenario planningArticle

If you've attended a talk by Clem Sunter, you'll know all about the importance of being more fox than hedgehog in business - here are the red flags to watch for as we approach 2019, in the hope of a once-again thriving economy and what your business needs to focus on to play its part...

Leigh Andrews 12 Oct 2018

Ads24 shares literal and figurative Food For Thought
Ads24 shares literal and figurative Food For ThoughtArticle

"I'm so pleased we're wearing aprons as this is so slurpy!" This might not be typical business dialogue, but these and similar exclamations were par for the course at the Cape Town version of Ads24's Food For Thought event...

Leigh Andrews 11 Oct 2018

Ads24 hosts it popular Food for Thought event in Cape Town
Ads24 hosts it popular Food for Thought event in Cape TownArticle

Ads24 is taking its mouthwatering lineup of Food for Thought speakers to Media24's Nasdak headquarters in Heerengracht Street, Cape Town on Wednesday for a feast of fresh ideas, intriguing thinkers and stimulating discussion...

Issued by Ads24 9 Oct 2018

Image supplied.
#MostAwards2018: A bumper year for celebrationArticle

Industry professionals from all over gathered at the Wanderers Club in Johannesburg yesterday, Thursday, 13 September, in their droves to honour the achievements of their peers at the 10th Annual Most Awards...

14 Sep 2018

#Ads24diski18!
#Ads24diski18!Gallery

Ads24: A gallery from game day

Issued by Ads24 28 Aug 2018

#Ads24Diski18! And the winners are...
#Ads24Diski18! And the winners are...Article

Ads24 has announced the winners of its #Ads24Diski18 online tournament, which was live on its website from July to 3 August...

Issued by Ads24 20 Aug 2018

Soccer Laduma and Kick Off: Fan favourites for wide audience reach
Soccer Laduma and Kick Off: Fan favourites for wide audience reachArticle

Clint Roper, Head of Content Marketing for Soccer Laduma, talks about how Soccer Laduma and Kick Off are providing a field of opportunity for advertisers...

Issued by Ads24 10 Aug 2018

Ke Yona (it's time) for #Ads24diski18!
Ke Yona (it's time) for #Ads24diski18!Article

As excitement builds for the World Cup semi-finals, Ads24 kicked off its own series of high-energy football-styled activations last week to showcase the reach of its popular mass market titles...

Issued by Ads24 11 Jul 2018

Win one of six Sony PlayStation 4 consoles and a FIFA 18 game as Ads24 kicks off #Ads24Diski18!
Win one of six Sony PlayStation 4 consoles and a FIFA 18 game as Ads24 kicks off #Ads24Diski18!Article

Last year Ads24 introduced players to #Ads24Diski, a game that invited agency contenders to flex their fingers in an online battle for the ultimate title...

Issued by Ads24 9 Jul 2018

Ads24 wins Commercial Innovation and Best Business to Work For awards
Ads24 wins Commercial Innovation and Best Business to Work For awardsArticle

This is a bumper year for Ads24, which not only won the Commercial Innovation Award, but was also presented with the trophy for Best Business to Work For at the recent Media24 award gala...

Issued by Ads24 5 Jul 2018

Food for Thought: Ads24's event of bite-sized insight for leading minds
Food for Thought: Ads24's event of bite-sized insight for leading mindsArticle

Ads24 hosted its second "Food for Thought" in Johannesburg recently for a dynamic morning of insight, debate networking and bite-sized nuggets of intellectual fodder...

Issued by Ads24 2 Jul 2018

Ads24 general manager Ané Honiball and INMA executive director and CEO Earl Wilkinson. Image supplied by Media24.
Ads24 amongst Inma Global Media Awards winners announcedArticle

Ads24 won the Inma Global Awards, "Best in Africa" for "Ads24 Presents Food for Thought" at an Award ceremony held on Monday, 4 June, before more than 400 participants attending the Inma World Congress of News Media...

5 Jun 2018

Dawie Roodt, economist and political analyst.
Ads24 provides Food for Thought for the road to 2019Article

Ads24s hosted its second Food for Thought at Hyde Park recently, featuring academic, Prof Nick Binedell, economist and political analyst Dawie Roodt and management strategist and scenario planner Clem Sunter...

29 May 2018

Ads24 Food for Thought 2018
Ads24 Food for Thought 2018Gallery

Ads24 hosted its second annual Food for Thought event on Tuesday, 22 May at The Park House of Events on 7 in Johannesburg.

24 May 2018

Professor Nick Binedell |
Ads24 to host second Food for ThoughtArticle

Ads24 launched its annual Food for Thought event last year and will be hosting the next one later this month...

Jessica Tennant 11 May 2018

'We read Afrikaans because we are Afrikaans': The relevance of Ads24 titles to local consumers
'We read Afrikaans because we are Afrikaans': The relevance of Ads24 titles to local consumersArticle

Like the language of their origins, Ads24's Afrikaans titles continue to evolve according to the changing needs of their readers...

Issued by Ads24 9 May 2018

Wat meme jy? Ads24's Afrikaans roadshow rolls into Cape Town and Durban
Wat meme jy? Ads24's Afrikaans roadshow rolls into Cape Town and DurbanArticle

While the Johannesburg leg of "Wat Meme Jy?" draws to a close, Cape Town and Durban media agencies still have fun and games to look forward to...

Issued by Ads24 2 May 2018

Ads24 chosen as a 3x finalist in prestigious international awards for media excellence
Ads24 chosen as a 3x finalist in prestigious international awards for media excellenceArticle

Ads24 has been chosen as a 3x finalist in the prestigious INMA Global Media Awards, which this year saw record entries from media companies across 39 countries globally...

Issued by Ads24 12 Mar 2018

Sweden’s Svenska Dagbladet at the 2016 Inma Global Media Awards. © Inma.
The finalists for Inma Global Media Awards announcedArticle

Finalists in the Inma Global Media Awards were announced today, spotlighting excellence in audience, revenue, and brand development by news media companies...

8 Mar 2018

Netwerk24 successfully maintains its growth streak
Netwerk24 successfully maintains its growth streakArticle

Following the new offering of Afrikaans lifestyle magazine titles on Netwerk24, the news channel has maintained a fantastic growth streak with a further 16% increase in subscribers in November 2017 followed by an above-average subscription growth of 7% since 7 December, a period where media consumption is traditionally low...

Issued by Ads24 1 Feb 2018

"Ready to pout and get it!"
#BehindtheSelfie with... Rhodé MarshallArticle

This week, we go behind the selfie with Rhodé Marshall, #Trending co-editor at City Press...

Leigh Andrews 12 Dec 2017

What makes Sundays so special for advertisers
What makes Sundays so special for advertisersArticle

Sunday is the ideal day for people to kick back and relax, or do whatever it is that they love best and Ads24's Sunday titles - Rapport, City Press, Son op Sondag and Sunday Sun - are the perfect accompaniment for a serene Sunday, which also makes them the perfect platform for advertisers...

Issued by Ads24 7 Dec 2017

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