
Ross Segers
I am a lover of life… family, nature, people and all things digital. I have always been curious and have strived to understand how the world, and the things in it worked – why they worked, and why they don’t work.
This gravitation towards the need to understand (people and things) has translated into an empathy that has become invaluable to me as an UX’er, and has helped me bridge the gap between psychology and design in my everyday work.
I pride myself on always giving my best, doing my best, and delivering high quality outputs that add value to team and company. This desire to excel, accompanied with my passion for Usability and UX has led me on a journey to become the most well-rounded UX professional I could possibly be… 5 Years into my journey I can confidently say that I am highly skilled and well-versed in both the Quantitative and Qualitative UX arts. This juxtaposed with my broader digital experience working alongside Paid Search, Social Media, Display Advertising, SEO, Developer, Design, Copy-writing, Art Directors, Strategists and other Creative and Advertising specialists has given me great experience and insights into the digital universe – priming me for a strategic role, or one that requires a good understanding of quantum digital mechanics.
I’m also passionate about developing others through skills development, training, coaching and mentoring and it gives me great pleasure to see my mentees grow and flourish, even if it means them spreading their wings to chase their dreams.
My SUPERPOWER however, is being versatile. I am a rare breed that has a strength in each of the four “strength quadrants” of the Gallup Strengths Finder (https://www.gallupstrengthscenter.com/) – allowing me the ability to be able to identify and get along with everyone I work with (well, more than most), and affording me an understanding of how to bring out the best in these people, especially when I’m enabled to do so from a leadership position.


