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The media industry is a fast-moving and ever-changing sector that relies on the ability of its sales people to sell a given medium as the solution that will connect them with their target audiences. This could mean selling into a single medium such as a local newspaper or magazine for a few hundred rand or selling high-value packages worth tens of thousands across a portfolio of media, such as ambient media (e.g. supermarket receipts, floor signs), radio, internet, billboards, cinema, trade publications, taxis, trains, tube stations or digital media.
It is my job to develop new leads, cold call potential clients, manage existing customer relationships and close the deal, either over the telephone or in person, with the aim of maximising sales revenues, increasing your client portfolio and hitting targets.
The role of a media salesperson is a challenging, one especially in light of the plethora of media options that advertisers can choose from. But as Maurice Saatchi, the man heralded as the guru of the advertising industry, said: "People do not know what they want until a brilliant person shows them."
I am that 'brilliant' person?