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When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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McCann appoints junior copywriter
McCann Johannesburg has recently appointed Friedrich Smit as junior copywriter. Friedrich began his career as an actor after studying Theatre and Performance at Stellenbosch University. He also attended AAA School of Advertising, Johannesburg, studying towards his post-graduate Diploma in Copywriting. Friedrich cut his teeth in this industry as an intern at an advertising agency for three months.
