Charl Nel builds in-house studio at Capitec Bank

Charl Nel has been appointed on a fixed-term contract at Capitec Bank. His brief is to set up an in-house studio responsible for the bank's below-the-line marketing and advertising material. This contract flows out of short-term contracts Nel did under the 2Buffles umbrella for the bank's branch network. Nel is contracted to form part of the bank's Marketing Management team overseeing positioning and the ATL marketing.