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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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SA researcher appointed visiting professor at Copenhagen Business School, Denmark
Erik du Plessis, Chairman of Millward Brown SA, has been appointed visiting professor at the highly rated Copenhagen Business School.
He will be teaching a course on the role of emotion in advertising, based on his successful book ‘The Advertised Mind'.
