Jenene Cronning heads up Retail Intergr8

With more than 15 years experience in marketing, merchandising, branding, advertising and retailing for the premier sports brand, Nike retail director, Jenene Cronning has left the company to establish an independent retail and marketing consultancy called Retail Integr8.

Cronning joined Nike South Africa as a marketing assistant when the brand re-established a foothold in the country in 1992. She quickly climbed the ladder to the position of merchandising manager and then to retail development manager. Most recently, Cronning fulfilled the role of retail director for five years. She also headed up Nike South Africa's women's business unit.