Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Cape Town based Roger Sinclair has been appointed as the inaugural research fellow by the board of the Marketing Accountability Standards Board. A member of the MASB Advisory Council and its Improving Financial Reporting (IFR) task team, Dr Sinclair has also been given the task of researching the feasibility of a MASB research fellowship programme to be introduced in 2016.