Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

Two Grands Prix marked the opening of the 31st Annual Loerie Awards Festival tonight, Friday, 25 September 2009, held for the very first time in Cape Town at the Good Hope Centre: FoxP2 for its Achitecture and Interior Design entry, ‘FoxP2 Offices' and TBWA\Hunt\Lascaris Johannesburg's Advertising Poster Campaign, ‘Cheaper Than Money', for The Zimbabwean.

The infamous Velocity Party defied the wet weather in Cape Town and ensured all attending had a whale of a time.

Red Huxley are voted best band and at the Assembly on the Thursday the 24 September for the Loerie Battle of the Bands.

The Loerie ego-monsters come out to play in Cape Town, Long Street amongst the arriving creatives.