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Source: © 123rf Upstream CMO, Chrysa Karamanidi, and head of product & growth, Katerina Matthaiou, highlight the importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

The importance of deploying omnichannel marketing strategies and why martech can accelerate their adoption

12 Dec 2023

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

Source: © 123rf This Black Friday consumers went for everyday items instead of luxuries

#BlackFriday: Consumers under strain; swop luxury items for everyday items

5 Dec 2023

Biz Most Read Award winners November 2023

Biz Most Read Award winners November 2023

Bizcommunity.com 1 Dec 2023

Fuel stations: More than pumps and prices - brand temples for CX

Adrian Whines 30 Nov 2023

Cost of living hits businesses hard, but good CX could be the saving grace

Cost of living hits businesses hard, but good CX could be the saving grace

29 Nov 2023

How can banks turn stressful Black Fridays into a customer service win?

How can banks turn stressful Black Fridays into a customer service win?

Ryan Falkenberg 21 Nov 2023

Putting the consumer in control: the power of consent

Putting the consumer in control: the power of consent

15 Nov 2023

Retaining and growing customers in a tough economic climate

Retaining and growing customers in a tough economic climate

Clara Wicht 10 Nov 2023

Building loyalty: the art of personalised brand experiences and advocacy

Tushar Vaishnavi 9 Nov 2023

Hyper-personalisation can elevate CX through tailored engagement

Hyper-personalisation can elevate CX through tailored engagement

Boris Maric 9 Nov 2023

3 things virtual agents can tell you about your business

3 things virtual agents can tell you about your business

Ryan Falkenberg 2 Nov 2023

Source: Supplied. Abdul Kerbelker, executive manager of the Claremont Improvement District Company (CIDC).

Resilient Claremont CBD poised for further investment and growth

27 Oct 2023

5 tips to leverage data-driven insights to understand your audience

Mongezi Mtati 25 Oct 2023

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