Greg Chen
6 pivotal moments in mobile marketing

6 pivotal moments in mobile marketing
© [[www.123rf.com 123RF.com]].
[Greg Chen] Mobiz CEO Greg Chen looks at some of the pivotal moments in South African mobile marketing history...

Posted 19 days ago | Like
Devon Meerholz
RCS technology boosts CX by enabling consumers to 'touch & feel' messaging

RCS technology boosts CX by enabling consumers to 'touch & feel' messaging
© [[www.123rf.com 123RF.com]].
[Devon Meerholz] From being the numberplate prefix for the Western Cape town of Knysna, 'CX' is today popping up all over the web as the marketer's shorthand for 'Customer Experience'...

Posted 2 months ago | Like
Elizma Nolte
4 best practices for making mobile video work for your brand

4 best practices for making mobile video work for your brand
© Derick Anies via [[www.unsplash.com Unsplash.com]].
[Elizma Nolte] When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...

Posted 3 months ago | Like
Andy Walker
EskomSePush: Developing a load shedding success story

EskomSePush: Developing a load shedding success story
© maridav via [[www.123rf.com 123RF.com]]
[Andy Walker] Load shedding apps first came to the fore in 2014, back when it was common practice for our glorious electricity provider to switch off our lights at the most inconvenient times. Some five years later, South Africa's once again facing long nights lit only by ever-shortening candles...

Posted 5 months ago | Like
Gareth Grant
Looking up towards 2019

Looking up towards 2019
© rawpixel via [[www.unsplash.com Unsplash.com]].
[Gareth Grant] Gareth Grant, business unit manager at The MediaShop says that we're looking at our smartphones every 12 minutes, but is it making us smarter?...

Posted 7 months ago | Like
Mike Laws
Advice for a 24-hour pocket mobile plan

Advice for a 24-hour pocket mobile plan
© Alejandro Escamilla on [[www.unsplash.com Unsplash.com]].
[Mike Laws] Imagine you had only 24 hours to put together a passable mobile marketing plan. What mobile tactics would you prioritise over a day because they are such non-negotiables?...

Posted 7 months ago | Like
Leigh Andrews
#Africacom2018: What's really chewing up your data

#Africacom2018: What's really chewing up your data
© Ion Chiosea via [[www.123RF.com 123RF]]
[Leigh Andrews] "I never subscribed for that, now all my data is gone!" It's a common call centre complaint, and also the basis of a highlight of the AfricaCom 20/20 track: The keynote address by Dimitris Maniatis, head of Secure-D at Upstream, who revealed the scary reality of smartphone data fraud...

Posted 8 months ago | Like
Victor Koaho
Blurred media lines

Blurred media lines
© Alberto Bobbera via [[www.unsplash.com Unsplash.com]].
[Victor Koaho] I remember growing up on the dusty streets of the Vaal as a radio addict who used to love listening to Radio Bop...

Posted 9 months ago | Like
JG Bezuidenhout
Is your site mobile-friendly?

Is your site mobile-friendly?
© NordWood Themes via [[www.123rf.com 123RF.com]].
[JG Bezuidenhout] The popularity of smartphones means that they are the preferred way for users to get access to the information they want when they want it...

Posted 11 months ago | Like (2)
Pieter de Villiers
Forcing customers to use your app is brand vanity

Forcing customers to use your app is brand vanity
© geralt via [[www.pixabay.com Pixabay]].
[Pieter de Villiers] Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy but can exclude a sizeable portion of your customers in emerging economies...

Posted 1 year ago | Like
Johan Walters
Geolocation marketing - crafting a symbiotic relationship with your customer

Geolocation marketing - crafting a symbiotic relationship with your customer
© Pixabay via [[www.pexels.com Pexels]].
[Johan Walters] Mobile is increasingly becoming the channel of choice for brand engagement, especially amongst younger generations who rely on their smartphones during their shopping journey...

Posted 1 year ago | Like (1)
Nick Orton
The stormy voyage of mobile engagement automation

The stormy voyage of mobile engagement automation
© Myriams-Fotos via [[www.pixabay.com Pixabay]].
[Nick Orton] The ship has sailed on silo-driven batch-and-blast email and vomit-and-hope SMS campaigns. Today's attention- and time-deprived consumer expects personalised communication built on seamless digital experiences that offer relevant, timely forms of value...

Posted 1 year ago | Like
Lynette Hundermark
Location-based marketing, what is it and how to take advantage of this trend?

Location-based marketing, what is it and how to take advantage of this trend?
© bloomua via [[www.123rf.com 123RF.com]].
[Lynette Hundermark] Location-based marketing has been a hyped-up trend, especially with the advent of apps, but what is it exactly?...

Posted 1 year ago | Like
Mike Laws
Don't neglect the B side while the A side is playing

Don't neglect the B side while the A side is playing
© Kaboompics // Karolina via [[www.pexels.com Pexels]].
[Mike Laws] Mike Laws touch on how voice and text-based mobile communication have alternated in popularity throughout the history of GSM cellular and the implications for marketers...

Posted 1 year ago | Like
Graham Du Plessis
Start thinking in a 'mobile first' mindset

Image credit: rawpixel via
Image credit: rawpixel via [[www.pexels.com Pexels]]
[Graham Du Plessis] According to the latest November stats from Effective Measure, 'South Africa Online', a whopping 67.38% of unique browsers came from mobile itself...

Posted 1 year ago | Like (1)
Jessica Tennant
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy[Jessica Tennant] On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...

Posted 1 year ago | Like (1)
Nick Hodge
The rise of mobile - What it means for brands

The rise of mobile - What it means for brands
© Gabriel Freytez - [[www.pexels.com Pexels]]
[Nick Hodge] James Cameron was right - in the 21st century machines would take over the world. Only it would not be six-foot-tall cyborgs, but five to 10-inch screens doing the conquering...

Posted 1 year ago | Like
Angie White
Angie White
[Mobile] Not satisfied with releasing a "me too" video product, location-based mobile network Vicinity Media have worked hard to release a truly first to market location-focused video solution and are proud to announce the product includes some global innovations.
Posted 1 year ago | Like
Juanita Pienaar
Introducing Cell C's entertainment offering: Black

Introducing Cell C's entertainment offering: Black[Juanita Pienaar] Cell C has announced the launch of a "revolutionary entertainment offering", named Black, which allows consumers to rent, buy or subscribe to movies and series on up to five devices...

Posted 1 year ago | Like (1)
Danette Breitenbach
#MMASASmarties17: Sexy, practical and successful

The Liquorice team with Enver Groenewald from Unilever.
The Liquorice team with Enver Groenewald from Unilever.
[Danette Breitenbach] Who says sex does not sell? Havas Boondoggle believes it does, but only if you do your research, understand your market and create an award-winning campaign around that...

Posted 1 year ago | Like