#Pendoring2017: Celebrating creativity only SA would understand

[Leigh Andrews] The 2017 Pendoring Awards are taking place tonight, Friday, 27 October 2017 at Vodaworld. Carl Willoughby, ECD at OpenCo, lets us in on the essence of this year's Pendoring campaign...

Ten tips for excellent copywriting

[Lauren Crooks] Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

#OrchidsandOnions: Kulula.com's ad takes the cake in so many different ways, but Apple's customer service is rotten to the core...

[Brendan Seery] When I first met Jacob Zuma he was, believe it or not, the head of the Moral Regeneration Movement. He was still deputy president to Thabo Mbeki and, in a long conversation with him in Pretoria, he struck me as a WYSIWYG (What You See Is What You Get) type of guy. Straightforward, reliable and, yes, honest...

#BehindtheSelfie with... Bailey Schneider

[Leigh Andrews] This #EntrepreneurMonth, we go behind the selfie with true media mutlitasker Bailey Schneider - she's a radio presenter at Smile 90.4 FM, as well as TV presenter, voice-over artist, MC and blogger...

#ShopperMarketing: Nobody cares about shopper marketing

[Charlene Olivier] There are a few trends in 2018 that may make it easier for consumers to part with their rands and cents...

#ShopperMarketing: Consumers consider brands for just 10 seconds in store

[Gill Randall] Ten seconds. That's all the attention a consumer will give your brand in a supermarket environment before considering a purchase...

#ShopperMarketing: The current and future state of retail

[Dave Nemeth] The South African retail landscape has been under a lot of pressure for some time now and whilst 80% are blaming the economy for this downturn in trading, there are others that continue to grow year on year...

Five reasons to stay at Majeka House in Stellenbosch

[Ruth Cooper] Tucked away in the suburbs of Stellenbosch is Majeka House, a hidden oasis of luxury, filled with a lush garden, beautiful and uniquely styled rooms, exquisite dining, a glamorous spa and, oh yes, countless pigs.

#MusicExchange: Jarrad Ricketts

[Martin Myers] Jarrad Ricketts is a singer-songwriter and performer based in Cape Town, who is making great strides within the music industry.

Longevity through customer experience

[Danette Breitenbach] When it comes to customer experience, many brands talk the talk. Not that many walk the walk. Avis Rent a Car (Avis) is not one of these...

#StartupStory: Kingdom Agency

[Jessica Tennant] Kingdom is the new agency on the block, with a heart for positive messaging and making a difference. As such, the insight, strategy and creative agency, founded by friends Donna Mathews and Herman Wallis, applies a triple-win philosophy, whereby...

Reminiscing about Wimpy's sizzling campaigns

[Juanita Pienaar] Wimpy is celebrating its 50th birthday and managing executive Molla Bonnet reminisces by talking us through some of her favourite Wimpy campaigns to date...

#EntrepreneurMonth: Life after rugby

[Nicci Botha] After 10 years of professional rugby playing for the Lions, Stormers and Stade Francais in Paris, Anton van Zyl hung up his boots...

When was the sale lost?

[Chris Brewer] Every now and then I find myself looking at a vehicle that carries no detail about the company the driver works for and what they do - such a wasted opportunity.

Living le good life at Langebaan Country Estate

[Ilse Burger] Out on the R27, mountains get replaced with sand dunes and flat, stretched out spaces. But that doesn't mean it's any less beautiful. In fact, I find the West Coast allows me to breathe a bit...

How to influence the customer of the future

[Jill Young Schutte] No one can accurately predict the future, but present-day research and information can direct us on how to make informed decisions for days ahead...

The power of consumer insights (combined with woke strategy and creative)

[Thomas Sepheka] Never has it been so evident to acknowledge and value the power of consumer insights in 2017...