All industry news in South Africa

Ruth Cooper

[IAB Bookmarks Awards]

Posted 7 years ago | Like

Ruth Cooper

[IAB Bookmarks Awards]

Danette Breitenbach chats to Ryan Smit, head of measurement of IAB Measurement Council at the 2017 IAB Digital Summit.

Posted 7 years ago | Like

Ruth Cooper

[IAB Bookmarks Awards]

Danette Breitenbach chats to Melissa Attree, creative director of Ogilvy PR at the 2017 IAB Digital Summit.

Posted 7 years ago | Like

Ruth Cooper

[IAB Bookmarks Awards]

Danette Breitenbach chats to Leonel Silva, director of Programmatic Development of Celtra at the 2017 IAB Digital Summit.

Posted 7 years ago | Like

Ruth Cooper

[IAB Bookmarks Awards]

Danette Breitenbach chats to Thebe Ikalafeng, founder and owner of Brand Leadership Group and Brand Africa at the 2017 IAB Digital Summit.

Posted 7 years ago | Like

MARKETING & MEDIA

#Bookmarks2017: Digital download with... Liquorice

Team Liquorice at the IAB Bookmarks 2017.

[Leigh Andrews] Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Liquorice founder and CEO Miles Murphy…

Posted 7 years ago | Like

TOURISM, TRAVEL & HOSPITALITY

#BrandManagerMonth: Repositioned Club Med opens up a world of choices

[Cari Coetzee] "The campaign is a lot more emotive and experience-driven to what we have done before, from a marketing perspective, and embodies and illustrates Club Med's double commitment ever since it was created in 1950."

Posted 7 years ago | Like

RETAIL

#SeamlessAfrica: A masterclass in millennial engagement and retention

[Lauren Hartzenberg] Millennials are known to be tech-savvy, socially engaged, have zero tolerance for delays and are always on the go...

Posted 7 years ago | Like (1)

MARKETING & MEDIA

All the 2017 IAB Bookmark Award winners!

Big winner of the night Ogilvy, on stage for their best digital agency award.

[Danette Breitenbach] Ogilvy was recognised as the best agency, with the KFC brand, one of its clients, recognised as the brand of the year at the IAB Bookmark Awards 2017, held at The Galleria in Sandton...

Posted 7 years ago | Like

MARKETING & MEDIA

#IABDigitalSummit2017: The art of knowing me - moving towards personalisation

[Danette Breitenbach] The scene is being set for an era where personalisation is back in customer service...

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MARKETING & MEDIA

#Prisms2017: It's a celebration

[Danette Breitenbach] A Prism Award is about the wow factor; not business as usual. This year the Awards, which recognise the public relations (PR) industry and its work, celebrate its 20th year. The aim is to get 300 entries - a far cry from the five in its inaugural year...

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MARKETING & MEDIA

African Reputation Index defines corporate reputation

[Danette Breitenbach] While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products...

Posted 7 years ago | Like

MARKETING & MEDIA

Five steps to turn your SaaS blog readers into loyal customers

[Robin Singh] Like any other business, your SaaS company needs a viable means for branding and marketing. Inbound techniques may be different in terms of marketing channels used for the distribution of material...

Posted 7 years ago | Like

MARKETING & MEDIA

Five product design tips to create a 'wow' experience

Picture: Supplied

[Robin Singh] Product design is one of the most important factors in the modern market that sets apart successful product launches from the non-successful ones...

Posted 7 years ago | Like

EDUCATION & TRAINING

Advantages of Learning Record Store in e-learning

[Robin Singh] A Learning Record Store has taken e-learning to a completely new level. It collects, records and stores people's learning experiences from remote sources...

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PROPERTY & REAL ESTATE

#BrandManagerMonth: How the Fieldspace brand stays ahead of the game

Deborah Aremband and Ricky Tomaselli, Fieldspace's marketing team

[Sindy Peters] Deborah Aremband and Ricky Tomaselli are the marketing managers behind the Fieldspace Property Group brand...

Posted 7 years ago | Like

Ruth Cooper

Jean-marc Johannes skate stunt

Pro-skater Jean-marc Johannes, showed Cape Town what it is to #LIVEWITHHEART yesterday, Tuesday 14th March when he made SA skateboarding history by successfully completing the biggest skate stunt of his career - across the Liesbeek River.

Posted 7 years ago | Like

MARKETING & MEDIA

Google Family Link lets you monitor kids' mobile usage

Picture: Memeburn.com

[Hadlee Simons] Apple's Family Sharing functionality has been one of the better features for parents, allowing them to approve family members' purchases and more. Now, Google has stepped things up in a big way thanks to the Family Link app...

Posted 7 years ago | Like

Ruth Cooper

[Music]

Lost&Found releases new video for track ‘The End Of The Bar’ featuring top SA guitarist Jedd Kossew. The single is the first track from Lost&Found’s forthcoming EP, also entitled ‘The End Of The Bar’.

Posted 7 years ago | Like

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