Customer service remains the pillar of your PR strategy

[Thabiso Dlamini] The role of public relations in an organisation remains an important aspect of its growth owing to the economic climate and technological developments we have witnessed...

Platform thinking is not a pipe dream; what SA can learn from Google

[Edzai Conilias Zvobwo] Treat learners like platforms that can grow in intellectual potency to levels never imagined possible as opposed to pipes that are bounded by their very nature...

Five beliefs about strategy execution that are just plain wrong

[Sid Peimer] At the conclusion of strategy sessions we identify objectives and allocate responsibilities with timelines. It's all very clear. But...

A new approach to increasing profit

[Harry Welby-Cooke] Conventional businesses over simplify their definition of profit as the difference between sales and expenses. With this approach, there are only three variables that can be manoeuvred or improved to influence profitability...

Introducing the outside-in customer experience

[Leigh Andrews] If your idea of offering good customer experience is based on the 4-star rating you just received, you may be in for a surprise, says Qaalfa Dibeehi, Forrester Research's Customer Experience lead for the EMEA region...

Five reasons why explainer videos are the business

[Jessica Hopley] Being able to describe and explain your complex product or service, with the additional support of sound and video, gives your consumers a better understanding of what you do...

Six steps to enhance your customer loyalty programmes

[Leigh Andrews] There's no denying the value offered by customer loyalty programmes, but what does it take to get it right? Lauren Barbour, lead consultant for customer strategy at Principa, explains...

[NewsMaker] Dylan McLean

[Louise Burgers] Joe Public has appointed Dylan McLean as executive creative director and managing partner of their new Johannesburg-based digital offering, Connect Joe Public...

5 Rooms awakens the senses

[Evan-Lee Courie] In the valley of the Constantiaberg Green Belt, you'll find a gem of a place, The Alphen Hotel. Hidden there is the intimate 5 Rooms Restaurant...

Out of Africa - the booming industry of online lottery

[Sumita Saha] More and more industries are facing the shake up of online competition. Nothing is sacred it seems, from TV (Netflix) to hotels (AirB&B) to music (Spotify), and now the latest casualty appears to be the lottery...

Ignore neuroscience at your 2015 marketing campaign's peril

[Leigh Andrews] Your marketing is likely missing its mark if you're not including elements of neuroscience, says Colleen Backström, MD of Kaleidoscope response marketing...

Secrets to improve your email marketing success rate

[Leigh Andrews] Colleen Backström, MD of Kaleidoscope response marketing, shares several simple ways to improve the success of your email marketing, no matter what industry you're targeting...

Why your small business should be making use of SEO

[Sophie Baker] Sophie Baker of Biz4Afrika speaks to Casson Media, experts in search engine optimisation (SEO) and web design, to get their tips on how your small business can and should make use of SEO...

[Design Indaba 2015] FilmFest '15 on the fringe of unusualness

[Jessica Tennant] The redeeming power of tattoo art; the conscientising power of hip hop in places like Yemen, Uganda, Columbia and Cambodia; gay life in Kenya where homosexuality is criminalised; and the strange case of American art forger, Mark Landis, says something of the unusual stories...

Bookmarks Awards reflect a maturing industry

[Danette Breitenbach] Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

Bizcommunity congratulates RYSMI graduates

[Terry Levin] On Friday, 20 February 2015, industry guests were invited to view the fruits of the R&Y Springboard Marketing Institute (RYSMI)...