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Thabiso Dlamini
MARKETING & MEDIA
Customer service remains the pillar of your PR strategy

Customer service remains the pillar of your PR strategy
[Thabiso Dlamini] The role of public relations in an organisation remains an important aspect of its growth owing to the economic climate and technological developments we have witnessed...

Posted 9 years ago | Like
Edzai Conilias Zvobwo
EDUCATION & TRAINING
Platform thinking is not a pipe dream; what SA can learn from Google

Platform thinking is not a pipe dream; what SA can learn from Google
[Edzai Conilias Zvobwo] Treat learners like platforms that can grow in intellectual potency to levels never imagined possible as opposed to pipes that are bounded by their very nature...

Posted 9 years ago | Like
Sid Peimer
MARKETING & MEDIA
Five beliefs about strategy execution that are just plain wrong

Five beliefs about strategy execution that are just plain wrong
[Sid Peimer] At the conclusion of strategy sessions we identify objectives and allocate responsibilities with timelines. It's all very clear. But...

Posted 9 years ago | Like (1)
James White
MARKETING & MEDIA
How to create a landing page that converts

James White[James White] Whether you're trying to sell a new product or you want to convince customers to stick around and get to know your company and services better, there's a lot to consider when constructing the perfect landing page...

Posted 9 years ago | Like
Harry Welby-Cooke
MARKETING & MEDIA
A new approach to increasing profit

A new approach to increasing profit
[Harry Welby-Cooke] Conventional businesses over simplify their definition of profit as the difference between sales and expenses. With this approach, there are only three variables that can be manoeuvred or improved to influence profitability...

Posted 9 years ago | Like
Leigh Andrews
MARKETING & MEDIA
Introducing the outside-in customer experience

Introducing the outside-in customer experience
[Leigh Andrews] If your idea of offering good customer experience is based on the 4-star rating you just received, you may be in for a surprise, says Qaalfa Dibeehi, Forrester Research's Customer Experience lead for the EMEA region...

Posted 9 years ago | Like (2)
Jessica Hopley
MARKETING & MEDIA
Five reasons why explainer videos are the business

Five reasons why explainer videos are the business
[Jessica Hopley] Being able to describe and explain your complex product or service, with the additional support of sound and video, gives your consumers a better understanding of what you do...

Posted 9 years ago | Like (1)
Leigh Andrews
MARKETING & MEDIA
Six steps to enhance your customer loyalty programmes

Six steps to enhance your customer loyalty programmes
[Leigh Andrews] There's no denying the value offered by customer loyalty programmes, but what does it take to get it right? Lauren Barbour, lead consultant for customer strategy at Principa, explains...

Posted 9 years ago | Like (2)
Louise Burgers
MARKETING & MEDIA
[NewsMaker] Dylan McLean

[NewsMaker] Dylan McLean
[Louise Burgers] Joe Public has appointed Dylan McLean as executive creative director and managing partner of their new Johannesburg-based digital offering, Connect Joe Public...

Posted 9 years ago | Like
Evan-Lee Courie
TOURISM, TRAVEL & HOSPITALITY
5 Rooms awakens the senses

5 Rooms awakens the senses
[Evan-Lee Courie] In the valley of the Constantiaberg Green Belt, you'll find a gem of a place, The Alphen Hotel. Hidden there is the intimate 5 Rooms Restaurant...

Posted 9 years ago | Like
Sumita Saha
LIFESTYLE & ENTERTAINMENT
Out of Africa - the booming industry of online lottery

Out of Africa - the booming industry of online lottery
[Sumita Saha] More and more industries are facing the shake up of online competition. Nothing is sacred it seems, from TV (Netflix) to hotels (AirB&B) to music (Spotify), and now the latest casualty appears to be the lottery...

Posted 9 years ago | Like
Leigh Andrews
MARKETING & MEDIA
Ignore neuroscience at your 2015 marketing campaign's peril

Ignore neuroscience at your 2015 marketing campaign's peril
[Leigh Andrews] Your marketing is likely missing its mark if you're not including elements of neuroscience, says Colleen Backström, MD of Kaleidoscope response marketing...

Posted 9 years ago | Like
Leigh Andrews
MARKETING & MEDIA
Secrets to improve your email marketing success rate

Secrets to improve your email marketing success rate
[Leigh Andrews] Colleen Backström, MD of Kaleidoscope response marketing, shares several simple ways to improve the success of your email marketing, no matter what industry you're targeting...

Posted 9 years ago | Like (2)
Sophie Baker
MARKETING & MEDIA
Why your small business should be making use of SEO

Why your small business should be making use of SEO
[Sophie Baker] Sophie Baker of Biz4Afrika speaks to Casson Media, experts in search engine optimisation (SEO) and web design, to get their tips on how your small business can and should make use of SEO...

Posted 9 years ago | Like
Jessica Tennant
MARKETING & MEDIA
[Design Indaba 2015] FilmFest '15 on the fringe of unusualness

[Design Indaba 2015] FilmFest '15 on the fringe of unusualness
[Jessica Tennant] The redeeming power of tattoo art; the conscientising power of hip hop in places like Yemen, Uganda, Columbia and Cambodia; gay life in Kenya where homosexuality is criminalised; and the strange case of American art forger, Mark Landis, says something of the unusual stories...

Posted 9 years ago | Like
Danette Breitenbach
MARKETING & MEDIA
Bookmarks Awards reflect a maturing industry

Bookmarks Awards reflect a maturing industry
[Danette Breitenbach] Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

Posted 9 years ago | Like (1)
Terry Levin
MARKETING & MEDIA
Bizcommunity congratulates RYSMI graduates

Bizcommunity congratulates RYSMI graduates
[Terry Levin] On Friday, 20 February 2015, industry guests were invited to view the fruits of the R&Y Springboard Marketing Institute (RYSMI)...

Posted 9 years ago | Like
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