MARKETING & MEDIA Load shedding - a media-related chronology[Ed Herbst] Part 1 of this article covers the lead up to our current electricity crisis. Part 2 deals with the media coverage - or not, in the case of State media - of the crisis. | |
MARKETING & MEDIA Pistorius trial represents a turning point for the dailies[Anton Harber] My university and I were lambasted by a colleague for stooping so low as to engage in the Oscar Pistorius trial media frenzy... | |
MARKETING & MEDIA Are you a social media narcissist - Generation ME?[Mfundo Ntsibande] What would life be without social media platforms? It would feel like the dark ages. Social media is part of our everyday life, nothing can function without it. | |
MARKETING & MEDIA 10 top trends to emerge from MWC 2014[Nick Durrant] The Mobile World Congress is described as one of the biggest global events in the smartphone and tablet calendar. Bluegrass Digital highlights the top 10 trends that has emerged from the congress. | |
LIFESTYLE & ENTERTAINMENT Master Bartending Academy Awards 2014[Jordan Scott] I'd always thought that being a bartender was a thankless job and not a sought-after career; however I was proven wrong. | |
MARKETING & MEDIA The anatomy of content marketing[Erik de Jager] If you don't know what content means, don't bother looking it up in a dictionary, you may not find the answer you seek. | |
MARKETING & MEDIA The most effective digital marketing campaigns[Hannah Connor] As access to the internet has grown, consumers have increasingly incorporated the internet and technology into their purchasing journey, fundamentally changing the way they make purchasing decisions. (video) | |
MARKETING & MEDIA Paragraphs - the building blocks of writing[James Hurford] Paragraphs remain one of the most important parts of writing. They serve as containers for ideas and help break up large chunks of text... | |
LIFESTYLE & ENTERTAINMENT Hitting the right note[Eugene Yiga] Award-winning performer Jonathan Roxmouth pays tribute to Liberace in Call Me Lee, a new concert biography of the musical icon's life. | |
LIFESTYLE & ENTERTAINMENT The power of revolution at Music Exchange[Ruth Cooper] If there was a common thread or theme between speakers at the first day of the fourth annual Music Exchange conference at Cape Town City Hall it was about self-belief. | |
MARKETING & MEDIA 10-point guide to becoming a trend expert[Terry Levin] Are trend gurus drowning in an ocean of their own opinion? | |
MARKETING & MEDIA Of boats, friendship and spines[Danette Breitenbach] Adam Morgan, founder of eatbigfish and the Challenger Project, popularised the phrase 'Challenger Brand'... | |
LIFESTYLE & ENTERTAINMENT Shimmy to wow your socks off this winter with Chef Adrian Cook[Angie Lawrence] When I was invited back to Shimmy Beach Club to review a preview of the new winter menu, resistance was futile - who could resist the temptation of dining at one of Cape Town's most gorgeous spots? | |
MARKETING & MEDIA The importance of a brand story to your business[Mark Porter] Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce. | |
AUTOMOTIVE Corolla goes from drab to fab[Henrie Geyser] Top-selling Toyota Corollas have over the years been good, solid, reliable and rather dull, but one of South Africa's favourite cars has at last joined the world-wide swing to prettier, safer and much better cars to drive - as clearly demonstrated by its all-new 1.6 Sprinter, one of the 11 new models in the range. | |
FINANCE & INSURANCE Gloom as feeble economy sheds thousands more jobsMore than 100,000 jobs were lost in February this year. Image: Datum Recruitment | |
MARKETING & MEDIA A clickthrough isn't conversion until it's converted[Travis Bussiahn] When you buy advertising from an online vendor like the Big 'G' you get two main options: You can place advertising on their Search Network or you can place advertising on their Display Network. |