 | MARKETING & MEDIA
[Issa Sikiti da Silva] Collins Chabane, minister in the presidency in charge of performance monitoring and evaluation, and government spokesperson Themba Maseko last night, Thursday, 4 February 2010, made an impassioned plea to South African journalists to participate in the SADC Media Awards competition, saying it promotes regional integration and togetherness through excellent journalism. |
 | Stop mouning about the rain we can be thankfull. One moment the people are praying for rain, the next moment they are mouning. Did you see the drought in Melbourne Australia. They do not have water!!!!! So be thankfull!!!! |
| MARKETING & MEDIA
[Issa Sikiti da Silva] The Congress of the People has launched a scathing attack on communications minister Siphiwe Nyanda for ‘eroding' the independence of the public broadcaster and communications regulator ICASA. |
 | 'Tis true. We might look at a facebook ad now and then, but nobody clicks on these things. Habari Media is probably going to make truckloads of money, but off a medium that most advertisers don't understand and therefore will venture into based on what they're told by their "agency" (who has their best interest at heart) The real challenge here is that nobody goes to facebook to look at ads; people log on to engage with like-minded individuals and the brand therefore needs to find a way to infiltrate the engagement experience. And engagement branding is what facebook has failed to promote or build custom solutions for. |
| MARKETING & MEDIA
[Issa Sikiti da Silva] In the current interconnected world, where people have become social actors and have established one global social family, marketing and advertising's traditional role is being redefined, and brand managers' eternal grip on brands is suddenly under threat. |
| MARKETING & MEDIA
[Issa Sikiti da Silva] With over 2.6 million unique monthly browsers, 1.18 billion monthly page views, 46% of active users returning to the site daily, 1.58 million users on mobile platform and 78% of users coming back every week, South Africa is the 29th largest Facebook (FB) country across the globe. |
 | MARKETING & MEDIA
[John Boe] Progressive companies understand the power of cross-selling and recognize it as a critical component for promoting both customer retention and revenue growth. What is cross-selling? |
 | LIFESTYLE & ENTERTAINMENT
[Riccardo Spagni] I remember the first time I went to the J&B Metropolitan as if it was but a few years ago, so, having been there before I had a reasonable idea of what to expect. I have always maintained that I would never go to the Met without being in a tent. This year was no exception. |
 | AUTOMOTIVE
[Henrie Geyser] General Motors South Africa (GMSA) is planning to launch 10 new vehicles over the next two years and it's forecasting that new vehicle sales in 2010 will be marginally higher than last year. |
| These ppl make life fun & interesting, see nw u have a story to tell about them, they a special gift to your company.. |
 | MARKETING & MEDIA
[Chris Moerdyk] Is it the recession that has prompted the organisers of the Cannes Awards to incentivise attendance this year with more award categories or is there a feeling that the ad industry is slowly moving away from these massive self-indulgent back-slapping affairs? |
 | RETAIL
[ActivRetail] Tiger Brands continues its Eat Well Live Well campaign, started late last year, by displaying a distinctive Eat Well Live Well logo on its products that meet the stringent dietary requirements of the Nutrition Information Centre University of Stellenbosch (NICUS). |
| RETAIL
[ActivRetail] Fair Cape Dairies is hopeful that it has broken the Guinness World Record for the biggest tub of yoghurt in Canal Walk's Centre Court in Cape Town over the weekend with an enormous 500l tub of its Rooibos yoghurt. The current record was set in Germany in 1998 and contained 100l of strawberry yoghurt. Guinness World Records supplied strict guidelines that had to be adhered to for a successful new record and all evidence was sent to Guinness World Records headquarters in London for verification. |
 | MARKETING & MEDIA
[Thabani Khumalo] To Africans, football is life, culture, struggle against oppression and poverty, entertainment, interaction, sharing, team work, partnership, unity, development, and a means to success. German sportswear giant Puma knows this. Puma is probably the most-loved sport apparel in Africa. |
| MARKETING & MEDIA
[Issa Sikiti da Silva] Local journalists have accused world football governing body FIFA of acting as a bunch of ‘bullies' and ‘dictators' with a neo-colonialist mentality, following what analysts see as ‘unreasonable' media restrictions on the 2010 FIFA World Cup coverage. Meanwhile, the South African media accreditation deadline is being extended. |
 | MARKETING & MEDIA
[Richard Mulholland] Surprisingly, considering the time and effort that goes into everything else, a conference really is just a series of sequential presentations designed to fulfil a specific objective (read parts one and two). Now as nerdy as that sounds, it's the truth. So in this, the third and final article in the "your conference sucks" series, I'm going to focus on the sad bastard that is "the PowerPoint presentation". |
 | MARKETING & MEDIA
[Duncan McLeod] The print medium is not going to die and newspapers will continue to be a feature of the media landscape well into the future. |
 | MARKETING & MEDIA
[Douglas Kruger] My father-in-law spent New Year's Eve in Sydney, watching the fireworks display off the bridge. In a period of 12 minutes, he told us over the phone, they let off 20 000 separate effects. An incredible amount of energy in such a short period of time... and then, it was over. It occurred to me that a great many of us carry out our New Year's resolutions in pretty much the same way. |
 | MARKETING & MEDIA
[Dr Nikolaus Eberl] With just over 100 days to go to the kickoff of the world's biggest media event, global eyeballs are likely to be trained onto the battlefield of brands before they switch to the football pitch. Having invested up to US$100m for the privilege of associating their brand with the FIFA World Cup, what returns can sponsors expect and what are the benchmarks for winning the world cup of branding in 2010? |
 | This is an event that should not be missed.
If you use your head and stay away from secluded areas, you should be fine. Lets hope that the thugs leave these fans alone. Treat them well and they will be back. |
