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Newspapers will survive the Internet, says Google exec

By Duncan McLeod

1 Feb 2010

The print medium is not going to die and newspapers will continue to be a feature of the media landscape well into the future.

That's the view of Google executive Santiago de la Mora who believes that just as VHS, and later DVD, didn't kill cinema, websites and electronic readers won't stop the printing presses.

However, newspaper publishers can't ignore the Internet. “The challenge for newspapers is how they make content relevant for Internet users,” De la Mora says. “That means going further than they do in print, enhancing content and making it more relevant.”

Continue reading the full article at www.TechCentral.co.za.

Source: TechCentral

Founded by Duncan McLeod, TechCentral is the leading quality news and information resource for people involved in South Africa’s fast-growing information and communications technology industry and those interested in the fast-changing world of information technology. It provides quality news, reviews and comment relevant to its quickly expanding audience. Follow TechCentral on Twitter at TechCentral, become a Facebook fan and subscribe to the daily newsletter.

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Duncan McLeod

About Duncan McLeod

Award-wining Duncan McLeod is the founder and editor of TechCentral (wwwTechCentral.co.za, @TechCentral]]), South Africa's latest technology news site offering breaking news, in-depth analysis and opinion that launched in September 2009. Before that, he was associate editor at the Financial Mail/FM. Contact Duncan on email duncan at techcentral dot co dot za and follow him on Twitter at @mcleodd.