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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
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IMC's branding mission to the US
The International Marketing Council of South Africa (IMC) is putting together a branding, trade and investment mission to the US in June, spearheaded by 30 top South African business executives. If you'd like to find out more, and perhaps join the programme, read through their mission brochure - www.imc.org.za/2004/branding_mission_brochure.pdf.
