Branding In brief South Africa

New brand ambassador for Legacy Lifestyle

Legacy Lifestyle, a luxury rewards programme, has announced that South African Olympic champion and businessman Ryk Neethling will be the new official brand ambassador for the next three years, serving as the brand's official face. Through the new association, he will be living and promoting not only the programme, but actively living the brand on a day-to-day basis. There is a strong mutual synergy between both brands and the new combination will undoubtedly see great success. "As shareholder and marketing director of Val de Vie Estate, we've enjoyed a successful partnership with the programme, so becoming the ambassador is a natural progression," adds Neethling.

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