OOH In brief South Africa

Social photos push brands effortlessly

Social photos push brands effortlessly

Photoboxi, a fully portable social networking hardware system, is a next generation digital photo booth that facilitates social network marketing for brand promoters, businesses or private events. Conceptualised in the US by Jay Jaber and recently launched in South Africa, this touch screen interactive unit has participants pose for a free digital photo of themselves or with a group. It prompts them to select from various photo options, enter their email address and/or cellphone number and then instantly delivers the photos with the advertiser's logo or message. The benefit is that event attendees do all the work - they distribute the branded photos on social media sites, exposing brands to a broad audience. For more, go to www.fast-forward.co.za.

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