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Catch the press
Do you want to get more from your press releases and media liaison? The answers may well be in the newly released book, Surviving the SA Media, subtitled Building Bridges to Make the Media More Accessible. Written by journalist Marion Scher after two years of research, it offers not only advice on how to deal with print and electronic media but also has input from South African newspaper and magazine editors, radio and television producers and other communications experts. It releases to major booksellers through Knowledge Resources on Friday, 14 August 2009.
