Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Motorola's sponsorship of the 2005 FHM Lingerie Special gave it naming rights, branding on the magazine cover, advertising in the issue and a mention in the FHM television commercial promoting the issue. In addition, FHM ran a competition on the FHM website, where they gave away five MOTO RAZR V3s.