What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Another teen 'must have'
Seventeen magazine was launched in South African last week. Currently the number one teen mag in the world, Seventeen is being published by Samantha Sneddon through her company 8 Ink Media in a JV with Media 24. The Editor is Justine Daly. Seventeen is targeted at teenage girls between the ages of 13 and 20, in LSM 7 and up, and will have an initial print run of 35 000.
