
When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
Production house Rapid Blue won one Gold and one Silver award at Promax New York in June 2006, both for promotions produced for SuperSport campaigns. Promo director Bruce Trollip won Gold for his promo for Wimbledon 2005 and promo director Gareth Whitaker in turn won Silver for his 2005 Formula 1 campaign.