South Africa needs a new CMO for tourism
Karabo Ledwaba
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Nivea Visage Essentials campaign
From 12 June 2009 Nivea Essentials began screening an advertising campaign on cinema screens countrywide for a six-week period. Kate Carlisle-Kitz, media manager of TBWA\Hunt\Lascaris\Durban said: "Nivea Visage Essentials products are specifically targeted towards young women who are looking for a comprehensive skin solution that is perfectly suited for their particular skin type. Cinema was selected as one of our media partners as we feel that it is well targeted to our market and helps to bring the brand across in a fun and youthful way."
