Eurobest introduces young creatives competition

LONDON: European advertising awards Eurobest, which from this year evolves into a three-day festival, had introduced the first Eurobest Young Creatives Competition, hosted and supported by the Berghs School of Communications and supported by Getty Images. “The Idea” sees 12 teams of under-28-year-olds competing to produce, in just 48 hours, an integrated campaign using three different types of media of their choice. The brief will be given by a charity or non-profitable organisation, whose name, objectives, strategies and target audience will remain secret until the competition kicks-off. Winners will be presented with gold medals at the Eurobest Awards Ceremony on Wednesday, 3 December 2008.