Savings now showing

Pick 'n Pay recently ran a campaign on CineMARK's 35mm and digital cinema advertising reels. In addition to the 40-second ads, the retailer also took advantage of the foyer advertising opportunities offered by CineMARK, advertising on cut outs and rolla banners in Ster-Kinekor cinema foyers at the Greenstone and Eastgate shopping centres. The banners were styled to look like movie advertisements, with the catchphrase “Savings now showing” sparking consumer interest.