Holographic advertising platform

"Sony Holo Screens feature an advanced holographic film that displays rear-projected images," says Will Klopper, manager: professional products at Sony SA. "All other light, high ambient light or even sunlight is ignored which results in remarkably bright and sharp, almost 3D-like images. Retailers can bring video messages and promotions alive with full motion pictures from any Sony PC, DVD, VCR or Network Player."