Mini cuts through the clutter

The Mini Cooper Buzz TV commercial, created by King James Johannesburg, has won ad of the month in the Auto Adwatch Awards. This independent tracking survey, managed by Bateleur Research Solutions, is conducted monthly amongst 1 200 respondents and measures their perceptions of all automotive TV, print and billboard ads flighted. Diana Blake, Mini SA general manager, says: "We are particularly pleased with this result as we compete in a very cluttered marketplace and the need to be noticed and stand out is something we constantly strive to achieve."