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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Starcom helps child welfare
When Starcom heard about the imminent closure of the Pretoria Child Welfare, the team adopted this cause and went in search of some much-needed funding. Starcom approached SABC and e-tv to donate unsold commercial airtime and found a willing buyer in Ferrero Rocher, raising R150 000 in cash.
