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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Taking it to the washroom
Washroom advertisers The Letter Corporation have teamed up with L'Oreal on a three-month national campaign for their product Happyderm. Hlahla Mayimela, L'Oreal Category Manager, says: "We opted to use this alternative form of media because female gym and cinema washrooms guarantee us a captive audience with our target market."
