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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Taking it to the washroom
Washroom advertisers The Letter Corporation have teamed up with L'Oreal on a three-month national campaign for their product Happyderm. Hlahla Mayimela, L'Oreal Category Manager, says: "We opted to use this alternative form of media because female gym and cinema washrooms guarantee us a captive audience with our target market."
