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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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There's life at Hunt Lascaris
The Liberty Life advertising account has been awarded to TBWA Hunt Lascaris. The move follows Liberty Life's three-year stint with J Walter Thompson, which ended when the agency was awarded the ABSA account earlier this year. TBWA Hunt Lascaris CEO Mike Bosman is delighted with the acquisition, as it adds significant weight to the agency's portfolio.
