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In brief Advertising South Africa

Smooth sailing with Saatchi & Saatchi

Shosholoza, representing the nation at the world-renowned yachting event, the America's Cup Challenge in 2007, has appointed Saatchi & Saatchi Cape Town for all advertising activities. The America's Cup is the oldest yacht-racing event in the world. The agency will be involved in the initial logo design, video work and other branding opportunities.

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