Spark Media launches programmatic advertising

Spark Media has officially launched its programmatic advertising offering, entitled Spark Ignition, a private market place (PMP) tool that incorporates premium South African websites that are part of, or affiliated to, the Caxton CTP group of publishers.

It has access to inventory that is hyper-local (owing to the local newspaper websites), but it also has access to inventory that covers a broad range of interests such as breaking news, female lifestyle interests, sports, business and more.