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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Habari Media wins 'Most Creative Deal' award
At the inaugural Big Deal conference for LinkedIn sales partners, held last month in London, awards were given for creative advertising on site. For the EMEA area, Europe, Middle East and Africa - Habari Media, South Africa's official LinkedIn sales partner, won the 'Most Creative Deal' award for its Jaguar campaign, which made use of many of the creative advertising opportunities that LinkedIn offers, including banners, video ads, InMails, polls and a company page for Jaguar. The campaign was synchronised to run simultaneously to the Jaguar above-the-line TV campaign.
