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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Pocket the Loeries
The October 2010 issue of AdVantage Magazine carries a post-award Z-Card, detailing all the Loerie Awards winners by agency, title, advertiser, product and medal received. PocketMedia Solutions designed and produced the Z-Cards, having sponsored the production of the 32nd Annual Loerie Awards' programme, shuttle schedule, event location key and street map. The company has also designed special dispensers to display the Loerie winners' Z-Cards for over 100 advertising agencies.
For more:
- Official site: www.loeries.com, Facebook, Twitter, Instagram
- More info: Loeries Creative Week, Bizcommunity search, Google, Twitter
