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Wilene van Greunen
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Coke adds life to online ad archive
Coca-Cola is to put more than a century's worth of advertising campaigns online as part of a planned archive of its marketing heritage. The archive is designed to enable Coca-Cola's staff to access any marketing material from the company's history at the touch of a button.
The first press ad for Coca-Cola was in 1886.
Source: Media Guardian
